Category: Explainer Videos

What do you mean by an infographic? Although a new term, but as suggestive of its name it is information that is sustained and relayed forward through the use of graphics and more. Such information is presented in the most interactive manner.

Now combining an infographic with an explainer video is a great idea. Explainer videos are for those who have a broader, more general type of audience, while infographic mostly used as content, increasing the amount of time that your audience spent on your site, and hopefully return for more. The infographic is with the story on their website while the animation is shown on Twitter (social media).
Infographics serve a different purpose as they can be read in a noisy train or in a quiet office while videos often rely on audio.

Experts think that videos can create more engagement and generally are better at instilling an emotional response than an intellectual one – where info-graphics excel but it is good to have both an infographic and explainer video together to work on the message given and also keep it engaging for the audience through amazing information in graphic form.

Infographic explainer videos with 2D and 3D animation should never be compared with an ordinary explainer video since it creates a unique identity for companies or start-ups in a more persuasive way, getting people excited about brands and inspire people to make a move. And above all a video tells a story. They are two incomparable things.

You can use your mobile phone to read infographics at a crowded place, but without earphone, watching an ordinary explainer video may be not really comfortable, and not really understandable therefore it gets wiser to add infographic to make it understandable when mute.

There are video makers who have actually created an infographic and then added motion making the animation match the infographic. As you can see, the client used it on two different mediums. An infographics animation could be considered as an explainer video if it accompanied by a voice-over. There are different uses for them and they cater to different markets. Creating a professional looking engaging video is a specialist skill that if done correctly can generate sales, leads and drive new business for your company.

Silver Bazel creates and inspires the audience with Video that has an infographic in them to help businesses all over the world connect with their customers quickly by explaining their product or concept through animation. Our bespoke custom made videos will give you the edge over your competition and help skyrocket your business massively by leveraging the power of video.

Making YouTube videos is no longer meant just to kill the time by listening and watching videos of interest but for some, it is serious business. It is meant for all those creative people who can add their work content material in portfolio videos, business explainer videos, corporate business profiles and explainer videos on hobbies, health videos, cookery, beauty tips and many more. Experts reveal- “YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands.” YouTube garners content marketing in the most prolific manner. But still it is an untapped channel and this provides us with a unique opportunity to explore and create.

Not only is YouTube one of the most popular websites of the decade for web video, it’s also a powerful social network and an effective way to showcase brands and demonstrate products. Many businesses now include short corporate videos on their home pages to help consumers learn about them quickly. Here are some of the various different video production types that can help explain your business.

With the acquisition of YouTube by Google in 2006, the world gets familiar with the fact, that Google loves visual storytelling through a compelling video. Google incorporates videos into the search results and therefore adding one to your website will only increase its standing and will rank well in Google. This will, in turn, drive traffic to your corporate video and likewise to your business page on Facebook and also to your website.

Silver Bazel, video and animation does brand promotion through the use of motion graphics and textual animations. Now you can interact with customers and also explain your point quite playfully yet to the point with great effects so that users find it amusing to watch. The company does animated video production keeping in mind every intricacy as per client requirement and also keeping it short with necessary elements like ‘Call to Action’ and contact information.

Are you in need of an explainer video? There are so many to choose from and you can actually get perplexed on your choice of which one to look at and then finalizing and adapting one idea that really sticks. You can’t be wrong but yes you can lag behind and might not lead the crowd. It is important here to note what will make your explainer video stand out and make it more interactive.

Here are some essential traits to share:-

The motion graphic you use should very well fit in with the storyline and you must pay heed to it to avoid going off-track and drift from the actual promotion that you intend to do. Some explainer videos enhance the performance of the video with the use of kinetic typography and motion graphics, plus the consistently smooth background music, help viewers focus more on the content of the video.

Sometimes being laid back works and we are referring to the real groovy versions with casual-tone script and laid-back voice-over make for a light video that’s still compelling to watch. This means that the voice over is not superseding the company product features and other traits that make a company distinct from others in the competition.

With Silver Bazel there is little scope to get laid back with the production of a video. The company makes sure there are much needed interactive elements in the video and a certain level of detailing to make the video self-explanatory in nature.

We must acquaint ourselves with two forms of communication tools- Video and animation are powerful communications tools and articulates demonstration of these tow tools into one potent package. But building a good explainer video requires much more than equipment and will; it’s all about using the medium to its full effectiveness. Here is how you can check whether the explainer video is working best for you.

Simple Enough to Work for the Stats

According to Steven Johnson’s discussion of the creative process, take for example the video with the title “Where Good Ideas Come From”- we find it simple, succinct, and it’s a topic everybody wants to know about. It’s a highly informative video.” This, therefore, makes us aware of the fact that “It is good to be simple” and the next part off course is to see how it is working on the stats.

Does the Video works when mute?

The effectiveness of the video is analyzed best by watching the video in muted version to check how it stimulates the audience to action. Look closely at the animation. You should be able to follow the video closely just by watching it without the sound. The explainer video should combine detailed art and text to make the video easy to follow and communicate its concepts.

Is it Self Demonstrating?

What’s great about an explainer video is that it’s not just a visual presentation and an audio presentation that complements each other but it is also self-demonstrating. The animation is ideal, but where it really stands out is that it constantly reinforces its points in subtle and direct ways. Your video should very well do this otherwise there is no point on investing on an explainer video which will need an outside source to put forth the sales message. Check whether your explainer video is self-demonstrating or not.

Need an explainer video? Whiteboard Animation may be the perfect partner for you or maybe you need best consultation on the type of video that work best for your business. Check out the portfolio section that describes the types of video created at Silver Bazel, explainer video company. It has the best team of voice over writers, sketch artist and animators to create 2D and 3D motion graphic explainer videos.

You can exemplify the best of motion graphics through explainer videos but did you know that you can do it through four types of explainer videos? Yes, the most common of them all, but very effective and can be used to promote all types of products and services offered by leading industries. It is the sales message which becomes more effective than textual content and explainer video plays a big role in relaying the sales pitch to the audiences at large. Explainer videos should have a specific tone that will influence a potential buyer to actually go for the product after looking at its features presented in the most appealing manner. There are four types of explainer videos that stand as a unique source to do that and entice the audience.

Four Types of Explainer Videos are as follows:-

Animated Explainer Videos with Character Animation

The first and foremost is the creation of videos that will make the characters used in it alive so as to bring forth your sales pitch in the best possible and effective manner. Such videos create a vast illusion of thought, emotion and personality. This form of animated explainer video is widely used by startups and flourishing business who are in urgent need to create an edge above others and make themselves known in their niche market. Character animation is done in 2D, 2.5 D animation, 3D and stop motion animation videos.

Whiteboard Animated Explainer Videos

Your sales pitch is conveyed here through whiteboard animation with a creative story and pictures to support it. It is used in advertising for TV and internet to communicate messages in an innovative and unique way. This is an old form of animation but is gaining acclaim because of its effortless way to bring forth the story and narrate it through hand sketching of the characters involved in the story. This video making concept is therefore widely used for business marketing.

Typographic Explainer Videos

Typographic video uses the power of words to convey a sales pitch in the most effective manner possible. Typography is the technical name given to the visual presentation of text and is displayed through animation to make it look more lively and probably the best means to relay the sales message to the audience. Such video make the audience aware about a product and its related features. Typographical video presentation is capable enough to evoke ideas and bring them to light in the most innovative manner.

Motion Graphic Explainer Videos

Motion graphics videos are dominated by motion graphics with a lot of illusion of motion. These types of videos also use rotation that takes place and is supported by music that goes best with the graphics. It is used for multimedia presentation and brand promotion. The sales message can be delivered through appealing voice over that runs in the background for motion graphic videos.

Silver Bazel is an explainer video company offering Explainer video creation services worldwide. Silver Bazel is a video service provider in Delhi NCR. There are talented individuals dedicated towards presenting the best animation with typography and 3D effects.

A recent survey reveals some amazing facts on how video marketing leverage business promotion and make a company popular. The publishing world whether it relates to print media, social media or company website, keeping the audience stick to the video is one key aspect throughout the active session of website. There are some techniques that do wonders to the key metrics of the video available after it shared to the World Wide Web.

The Stats Say it All

Any business endeavor can get worldwide acclaim through promotional videos by putting into use right promotional strategies used in the accurate zones. 90% marketers are using video in their campaigns and a promotional explainer video is a name behind the many increased conversion rates exceeding up to 80% when compared to the earlier stats.

Something Engaging

Are you with the tide that concentrates more upon the engagement factor and elements to add in video that will make your audience stay for long? Either use promotional thumbnails that say much about the video through a little snapshot of the video in its thumbnail or at least a page that will work well when added as a thumbnail. The preview image can be the first frame of the video or the frame where the company is introduced to the audience. Sometimes the preview image can also show short snippets of the entire video to give an idea on what the video is about.

Emphasis on Product

The product page is essential and is the core point where the video call to action will be taken into consideration. It is product that the user is keen to buy and is therefore referring to the video at the first place. A common marketing trend is to generate interest and a product is introduced best by highlighting not the basic but the essential attributes of the same.

How do you measure a video’s performance? After you upload your explainer video in YouTube or other channels the next important thing is to make certain how well your video is doing on the charts and how well it reflects user interaction to the optimum level. The person, who uploads the explainer video, needs to gather information from the statistics available on the performance of the video. Based on that information you should optimize your video both the past and future ones.

Audience Reach

Watching out for the views is the first and foremost thing to do after you have successfully uploaded your video. By reach we mean, reaching the right audience by keeping a check on the target demographics and also watching out for the total no of views and the percentage of it.

The YouTube Graph

The graph that YouTube provides relay to us data like –1) When the viewer drops off at which section. 2) Analyze the content like what exactly is making the audience leave your video midway and 3) what it is about the video that is causing people to abandon the content and leave. You will probably learn on certain things like use of the word or prolonged video timing that is the reason for it.

The Subscriber’s Count

The person posting the video should analyze it with regard to the number of subscribers who are looking forward to more updates in your YouTube channel and check the most likable of them all. You can also view the complete list and also from which country they belong including their date of joining the subscriber’s list.

With these quality checks on the performance of your video upload, you will surely be making higher claims with the video returns and will be able to analyze the video statistics in a better manner.

Did you know that 84% for product marketing is done through video creation? Now when we know that 600 marketing respondents are outwitting the others in making an explainer video successful, we should try to avoid certain mistakes that people tend to make while creating explainer videos.

Mistakes to Avoid-

• Forgetting about the ‘Who’ element- The first question to ask- Who is the target audience of your video? Many create videos with the sole aim to make it stand out than the rest but not actually targeting it to the potential audience. This is the biggest mistake they make of not creating the video for the audience but for the masses and adding irrelevant things in the video.

• Lack of ideas and going with the usual style- People hate monotony and they will hate to see the usual slideshow of the same old story. Try something different. The mistake one does is to start creating explainer videos without even researching on what is most liked by the potential audience and also what has already been used. Then you can have an idea about what to add and the things to leave behind that will make your video boring to watch.

• Too Much Animation- Try your hands on animation that is cut above the rest instead of old school ways. The rule of thumb here will be not to add too much of the animation that will drift attention from the actual storyline and the message that you intent to convey. Stick to the storyline and use text and animation in a balanced manner.

• Not Using the ‘Call to Action’- A ‘Call to Action’ for your video is suggestive of what should be done further to avail the benefits of the product about which the video is made. But some are totally bereft of this crucial part of the video. This is an essential part on which the success of the explainer video depends to a greater extent. Many video production companies do not use the ‘Call to Action’ content like ‘E-mail us’, ‘Subscribe to Know More’ or ‘Visit our Website’ and therefore miss out on the potential clicks.

Silver Bazel takes into note the essentials to use in the explainer video. They make videos along with interactive animation used at the right places along with catchy and ‘to the point’ texts. Silver Bazel has a team that makes it a point, that all important elements are added. The explainer video will have a voice over with concise and effective content and the animations that give life to the characters relevant to the video storyline.