Explainer Videos –An Untapped Channel for Content Marketing
Making YouTube videos is no longer meant just to kill the time by listening and watching videos of interest but for some, it is serious business. It is meant for all those creative people who can add their work content material in portfolio videos, business explainer videos, corporate business profiles and explainer videos on hobbies, health videos, cookery, beauty tips and many more. Experts reveal- “YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands.” YouTube garners content marketing in the most prolific manner. But still it is an untapped channel and this provides us with a unique opportunity to explore and create.
Not only is YouTube one of the most popular websites of the decade for web video, it’s also a powerful social network and an effective way to showcase brands and demonstrate products. Many businesses now include short corporate videos on their home pages to help consumers learn about them quickly. Here are some of the various different video production types that can help explain your business.
With the acquisition of YouTube by Google in 2006, the world gets familiar with the fact, that Google loves visual storytelling through a compelling video. Google incorporates videos into the search results and therefore adding one to your website will only increase its standing and will rank well in Google. This will, in turn, drive traffic to your corporate video and likewise to your business page on Facebook and also to your website.
Silver Bazel, video and animation does brand promotion through the use of motion graphics and textual animations. Now you can interact with customers and also explain your point quite playfully yet to the point with great effects so that users find it amusing to watch. The company does animated video production keeping in mind every intricacy as per client requirement and also keeping it short with necessary elements like ‘Call to Action’ and contact information.