Category: Explainer Videos

Explainer videos are gaining much-needed acclaim and did you know that an explainer video can leave a higher level of impact than usual textual material? A video thumbnail added to your webpage leads the audience to an interactive world where they can witness engaging content supported by a storyline, typography and animated transitions.

To clearly elaborate this point, we can take an example of a website with usual content with all efforts made to work on its optimization. The ranking of the website is not good and the website is also witnessing a high bounce rate which means that there are visitors to the website but they are leaving without any activity. This is mainly because of the reason that website viewers do not like textual jargon and wants something which is more grasping and concise in nature. An explainer video, therefore, fulfills this very need by presenting text in the form of an infographic and a storyline that has lot of animation in it.

People are busy with hardly any time for recreation and reading something they are not connected to, are regarded as a waste of time but with explainer videos you can see a change of outlook. Recent studies reveal that websites with video are 50 times more likely to be ranked on Google’s first page. This clearly indicates that people prefer to watch video on product features rather than reading its description. The best part will be to optimize the website with a video and this in turn, will have more views for the explainer videos uploaded in the website.

Optimization with Videos

• Use of Video Thumbnails
• Keeping it Short and reaching out to the ‘Call to Action’ section.
• Catchy titles to your video
• Creating keyword enriched description
• Social Sharing

Explainer Video is really impactful and if you are thinking of getting one for your website or about choosing the right video creation partner, then Silver Bazel is the one ideally suited for your website. You can have an explainer video with a storyline and the company motto used in sales pitches to make it highly appealing and more engaging.

Statistics of the National Center for Biotechnology Information make us believe on the corroboration that the first 10 seconds are crucial for video engagement to take place where the average recorded attention time is just 9 seconds.

These statistics correlate to the present times when the attention span of a person is getting short depending upon the tasks he is engaged to and off course on his interest level. This comes with a bang and can drift apart the lives of sales promotion executives across the globe.

Now the obvious question- How to keep your audience engaged?

The Play Button Does the Trick

The first and foremost think to understand here is- what will make the audience tempted enough to hit the play button? Two most important points of consideration are the thumbnails of the video that will display before the videos plays and secondly the length. Thumbnails are small images that represent a video and also relate to the key point of the story behind the video. It is mandatory to choose the thumbnail image wisely so as to influence readers to go for the play button and watch the explainer video. Then, the next thing is the length of the video. Sometimes an extremely busy business person might check the length of the video before even considering watching it. If the video has a shorter length it will be watched more and the audience can find it engaging.

Point to Note: Keep it short and make sure it is has grabbing information.

Explainer Can be 45-90 Seconds

We must agree to the fact that the potential viewer can get engaged to any video for a short span of time. During this time what he would be looking at is something which is short and needs less time to concentrate. Keep your explainer videos between the time duration for 45 to 90 seconds or else they can feel bored and will switch over midway. Highlight the key points and things that make you distinctive from other counterpart businesses.

Point to Note: The video should not exceed above 90 Seconds.

Silver Bazel knows what works and therefore creates explainer videos that are short, to the point and best represent your company. The team that works on the video has the expertise to create really concise but effective videos for its clients.

The marketing world is very vast as it seems and promoting business with Videos is a wise thing to do. Videos have become a boon to the promotional world with so much to offer along with a message that is pass on to the right audience and at the right time. If the audiences get something that matters to them and is grabbing and takes less time to convey, then they will love it and actually following your call to action.

It has been estimated that 64% of the consumers are more likely to buy a product online after watching its promotional video. With YouTube shares happening every now and then, YouTube proudly shares the fact that there is 100% increase in mobile downloads and time goes by.

These statistics are very impressive to read and even then there is people hesitant thinking about the fact that will make a video work. But it is high time you get acquainted to the fact that explainer video does work for your business and make you achieve more in less span of time.

It Boosts up your Sale

No one wants to lose their potential clients and do whatever they could to make their business known to customers in the most viable ways. If you do not have a video in your website and you think just the content will do, then you are mistaken. Video has become the best source of communication today that help boosts up your sale. Online sales go high if a relevant video goes with your sales pitch and make it more viewable through a message in the video and a subsequent call to action. It is reported that 50% of CEOs need more information about a company or an organization after watching a video and 65% of executives will visit a marketer’s website after viewing it.

 Lowers Website Bounce rate

The need for increased sales may be a sign that you need to give promotional videos to talk more with your sales pitch. The website bouncing rate very well depends on the content you have in your website and off course what it relays to the ultimate consumer. A video is incorporated with the right type of motion graphics and images used, can do wonders. You will also need a sales pitch to go with it and some elements that will keep your customers intact for the rest of the video and actually pay heed to the call to action part. This will lower the website bounce rate.

When a potential client clicks on a video, it is the power of visual presentation and capturing graphics that will keep him engaged and actually look for other features in the website.  The same can’t be said for reading text. This is the moment where you need to instill confidence in your audience about your product or services – it’s the time to “knock their socks off.”