Explainer videos are animated videos that explain about any product/service in detail. These types of videos are a great marketing tool with the help of which companies promote their products and services in the market. Explainer videos use branded content because they can help expand your social media outreach. When it comes to making a video, it can be daunting, from scripting to editing. However, you can engage audiences and increase conversion rates for your company with the help of well-drafted explainer videos. An explainer video one to three minutes long. You can grab immediate attention from your viewers (call-to-action) and can share your video on many platforms such as blogs, newsletters, emails, websites, etc.
How to make an explainer video? Don’t worry, as here are five steps that will help you to produce a successful explainer video for your company. Have a look:
1 – Scripting
A script is the backbone of your explainer video that must start with writing down your ideas, targeting the audience, and call-to-action. Be relevant and to-the-point with your script and what the audience wants for you. Explainer videos are promotional videos & the main objective is to explain to your audience about the product you are selling. Don’t waste their time by putting irrelevant content on your video. Your scripting should be impactful, educational, and entertaining to grab the user’s attention instantly.
2 – Create A Storyboard
Visualize your video before it is animated. After scripting, you have to set a storyboard and see whether your script is engaging enough to attract your potential customers. It is essential to have a storyboard of your explainer video as it will give an idea of how things will work. Note: You have to engage your audience and persuade them to buy your products.
3 – Voiceover
Use a friendly voice in your explainer videos to set the tone and feel of the video. Before starting the animation, you have to record the voice over that should be short and precise. The audience should be able to connect themselves with your video that will help them in making their buying decisions much faster.
4 – Animation
The animation is the second last stage of creating an explainer video that brings characters to life. At this point, you have to work on the video animation, where a professional animator will use effects, music, illustrations, motion graphics to match the exact needs of the video. Adding sound effects is the final process to make a video engaging and influence audience attention.
5 – Call-To-Action
You have to promote your explainer video on other platforms like websites, blogs to gain full audience retention. CTA demands quick response or feedback from your viewers about whether they liked your video or not. It is like a review of your video that will help you determine the performance of your video in the market.
An explainer video will help generate more sales by creating a balance between your company and the interests of your audience. Try these cool tips for making Killer Explainer Video now!