Category: Explainer Videos

Are you in need of an explainer video? There are so many to choose from and you can actually get perplexed on your choice of which one to look at and then finalizing and adapting one idea that really sticks. You can’t be wrong but yes you can lag behind and might not lead the crowd. It is important here to note what will make your explainer video stand out and make it more interactive.

Here are some essential traits to share:-

The motion graphic you use should very well fit in with the storyline and you must pay heed to it to avoid going off-track and drift from the actual promotion that you intend to do. Some explainer videos enhance the performance of the video with the use of kinetic typography and motion graphics, plus the consistently smooth background music, help viewers focus more on the content of the video.

Sometimes being laid back works and we are referring to the real groovy versions with casual-tone script and laid-back voice-over make for a light video that’s still compelling to watch. This means that the voice over is not superseding the company product features and other traits that make a company distinct from others in the competition.

With Silver Bazel there is little scope to get laid back with the production of a video. The company makes sure there are much needed interactive elements in the video and a certain level of detailing to make the video self-explanatory in nature.

We must acquaint ourselves with two forms of communication tools- Video and animation are powerful communications tools and articulates demonstration of these tow tools into one potent package. But building a good explainer video requires much more than equipment and will; it’s all about using the medium to its full effectiveness. Here is how you can check whether the explainer video is working best for you.

Simple Enough to Work for the Stats

According to Steven Johnson’s discussion of the creative process, take for example the video with the title “Where Good Ideas Come From”- we find it simple, succinct, and it’s a topic everybody wants to know about. It’s a highly informative video.” This, therefore, makes us aware of the fact that “It is good to be simple” and the next part off course is to see how it is working on the stats.

Does the Video works when mute?

The effectiveness of the video is analyzed best by watching the video in muted version to check how it stimulates the audience to action. Look closely at the animation. You should be able to follow the video closely just by watching it without the sound. The explainer video should combine detailed art and text to make the video easy to follow and communicate its concepts.

Is it Self Demonstrating?

What’s great about an explainer video is that it’s not just a visual presentation and an audio presentation that complements each other but it is also self-demonstrating. The animation is ideal, but where it really stands out is that it constantly reinforces its points in subtle and direct ways. Your video should very well do this otherwise there is no point on investing on an explainer video which will need an outside source to put forth the sales message. Check whether your explainer video is self-demonstrating or not.

Need an explainer video? Whiteboard Animation may be the perfect partner for you or maybe you need best consultation on the type of video that work best for your business. Check out the portfolio section that describes the types of video created at Silver Bazel, explainer video company. It has the best team of voice over writers, sketch artist and animators to create 2D and 3D motion graphic explainer videos.

You can exemplify the best of motion graphics through explainer videos but did you know that you can do it through four types of explainer videos? Yes, the most common of them all, but very effective and can be used to promote all types of products and services offered by leading industries. It is the sales message which becomes more effective than textual content and explainer video plays a big role in relaying the sales pitch to the audiences at large. Explainer videos should have a specific tone that will influence a potential buyer to actually go for the product after looking at its features presented in the most appealing manner. There are four types of explainer videos that stand as a unique source to do that and entice the audience.

Four Types of Explainer Videos are as follows:-

Animated Explainer Videos with Character Animation

The first and foremost is the creation of videos that will make the characters used in it alive so as to bring forth your sales pitch in the best possible and effective manner. Such videos create a vast illusion of thought, emotion and personality. This form of animated explainer video is widely used by startups and flourishing business who are in urgent need to create an edge above others and make themselves known in their niche market. Character animation is done in 2D, 2.5 D animation, 3D and stop motion animation videos.

Whiteboard Animated Explainer Videos

Your sales pitch is conveyed here through whiteboard animation with a creative story and pictures to support it. It is used in advertising for TV and internet to communicate messages in an innovative and unique way. This is an old form of animation but is gaining acclaim because of its effortless way to bring forth the story and narrate it through hand sketching of the characters involved in the story. This video making concept is therefore widely used for business marketing.

Typographic Explainer Videos

Typographic video uses the power of words to convey a sales pitch in the most effective manner possible. Typography is the technical name given to the visual presentation of text and is displayed through animation to make it look more lively and probably the best means to relay the sales message to the audience. Such video make the audience aware about a product and its related features. Typographical video presentation is capable enough to evoke ideas and bring them to light in the most innovative manner.

Motion Graphic Explainer Videos

Motion graphics videos are dominated by motion graphics with a lot of illusion of motion. These types of videos also use rotation that takes place and is supported by music that goes best with the graphics. It is used for multimedia presentation and brand promotion. The sales message can be delivered through appealing voice over that runs in the background for motion graphic videos.

Silver Bazel is an explainer video company offering Explainer video creation services worldwide. Silver Bazel is a video service provider in Delhi NCR. There are talented individuals dedicated towards presenting the best animation with typography and 3D effects.

A recent survey reveals some amazing facts on how video marketing leverage business promotion and make a company popular. The publishing world whether it relates to print media, social media or company website, keeping the audience stick to the video is one key aspect throughout the active session of website. There are some techniques that do wonders to the key metrics of the video available after it shared to the World Wide Web.

The Stats Say it All

Any business endeavor can get worldwide acclaim through promotional videos by putting into use right promotional strategies used in the accurate zones. 90% marketers are using video in their campaigns and a promotional explainer video is a name behind the many increased conversion rates exceeding up to 80% when compared to the earlier stats.

Something Engaging

Are you with the tide that concentrates more upon the engagement factor and elements to add in video that will make your audience stay for long? Either use promotional thumbnails that say much about the video through a little snapshot of the video in its thumbnail or at least a page that will work well when added as a thumbnail. The preview image can be the first frame of the video or the frame where the company is introduced to the audience. Sometimes the preview image can also show short snippets of the entire video to give an idea on what the video is about.

Emphasis on Product

The product page is essential and is the core point where the video call to action will be taken into consideration. It is product that the user is keen to buy and is therefore referring to the video at the first place. A common marketing trend is to generate interest and a product is introduced best by highlighting not the basic but the essential attributes of the same.

How do you measure a video’s performance? After you upload your explainer video in YouTube or other channels the next important thing is to make certain how well your video is doing on the charts and how well it reflects user interaction to the optimum level. The person, who uploads the explainer video, needs to gather information from the statistics available on the performance of the video. Based on that information you should optimize your video both the past and future ones.

Audience Reach

Watching out for the views is the first and foremost thing to do after you have successfully uploaded your video. By reach we mean, reaching the right audience by keeping a check on the target demographics and also watching out for the total no of views and the percentage of it.

The YouTube Graph

The graph that YouTube provides relay to us data like –1) When the viewer drops off at which section. 2) Analyze the content like what exactly is making the audience leave your video midway and 3) what it is about the video that is causing people to abandon the content and leave. You will probably learn on certain things like use of the word or prolonged video timing that is the reason for it.

The Subscriber’s Count

The person posting the video should analyze it with regard to the number of subscribers who are looking forward to more updates in your YouTube channel and check the most likable of them all. You can also view the complete list and also from which country they belong including their date of joining the subscriber’s list.

With these quality checks on the performance of your video upload, you will surely be making higher claims with the video returns and will be able to analyze the video statistics in a better manner.

Did you know that 84% for product marketing is done through video creation? Now when we know that 600 marketing respondents are outwitting the others in making an explainer video successful, we should try to avoid certain mistakes that people tend to make while creating explainer videos.

Mistakes to Avoid-

• Forgetting about the ‘Who’ element- The first question to ask- Who is the target audience of your video? Many create videos with the sole aim to make it stand out than the rest but not actually targeting it to the potential audience. This is the biggest mistake they make of not creating the video for the audience but for the masses and adding irrelevant things in the video.

• Lack of ideas and going with the usual style- People hate monotony and they will hate to see the usual slideshow of the same old story. Try something different. The mistake one does is to start creating explainer videos without even researching on what is most liked by the potential audience and also what has already been used. Then you can have an idea about what to add and the things to leave behind that will make your video boring to watch.

• Too Much Animation- Try your hands on animation that is cut above the rest instead of old school ways. The rule of thumb here will be not to add too much of the animation that will drift attention from the actual storyline and the message that you intent to convey. Stick to the storyline and use text and animation in a balanced manner.

• Not Using the ‘Call to Action’- A ‘Call to Action’ for your video is suggestive of what should be done further to avail the benefits of the product about which the video is made. But some are totally bereft of this crucial part of the video. This is an essential part on which the success of the explainer video depends to a greater extent. Many video production companies do not use the ‘Call to Action’ content like ‘E-mail us’, ‘Subscribe to Know More’ or ‘Visit our Website’ and therefore miss out on the potential clicks.

Silver Bazel takes into note the essentials to use in the explainer video. They make videos along with interactive animation used at the right places along with catchy and ‘to the point’ texts. Silver Bazel has a team that makes it a point, that all important elements are added. The explainer video will have a voice over with concise and effective content and the animations that give life to the characters relevant to the video storyline.

Did you know that 84% for product marketing is done through video creation? Now when we know that 600 marketing respondents are outwitting the others in making an explainer video successful, we should try to avoid certain mistakes that people tend to make while creating explainer videos.

Mistakes to Avoid-

• Forgetting about the ‘Who’ element- The first question to ask- Who is the target audience of your video? Many create videos with the sole aim to make it stand out than the rest but not actually targeting it to the potential audience. This is the biggest mistake they make of not creating the video for the audience but for the masses and adding irrelevant things in the video.

• Lack of ideas and going with the usual style- People hate monotony and they will hate to see the usual slideshow of the same old story. Try something different. The mistake one does is to start creating explainer videos without even researching on what is most liked by the potential audience and also what has already been used. Then you can have an idea about what to add and the things to leave behind that will make your video boring to watch.

• Too Much Animation- Try your hands on animation that is cut above the rest instead of old school ways. The rule of thumb here will be not to add too much of the animation that will drift attention from the actual storyline and the message that you intent to convey. Stick to the storyline and use text and animation in a balanced manner.

• Not Using the ‘Call to Action’- A ‘Call to Action’ for your video is suggestive of what should be done further to avail the benefits of the product about which the video is made. But some are totally bereft of this crucial part of the video. This is an essential part on which the success of the explainer video depends to a greater extent. Many video production companies do not use the ‘Call to Action’ content like ‘E-mail us’, ‘Subscribe to Know More’ or ‘Visit our Website’ and therefore miss out on the potential clicks.

Silver Bazel takes into note the essentials to use in the explainer video. They make videos along with interactive animation used at the right places along with catchy and ‘to the point’ texts. Silver Bazel has a team that makes it a point, that all important elements are added. The explainer video will have a voice over with concise and effective content and the animations that give life to the characters relevant to the video storyline.

Explainer videos are great source of augmenting user attention to a considerable level. According to video analysts around the world “10 seconds are crucial for video engagement where the average recorded attention time is just 9 seconds.” Agreeing to this fact the statistics make us believe attention span of a person is getting short depending upon the tasks he is engaged to and off course on his interest level. This comes with a bang and can drift apart the lives of sales promotion executives across the globe.

45-90 Seconds are Enough

We must agree to the fact that the potential viewer can get engaged to any video for a short span of time. During this time what he would be looking at is something which is short and needs less time to concentrate. Keep your videos between the time duration for 45 to 90 seconds or else they can feel bored and will switch over midway. Highlight the key points and things that make you distinctive from other counterpart businesses.

A Grabbing Thumbnail

Thumbnails of the video is the image that will display before the videos plays and It is mandatory to choose the thumbnail image wisely so as to influence readers to go for the play button and watch the video. The thumbnail image is reflective of what the video content is about and whether it is of any interest to the audience at large.

Silver Bazel knows what works for the marketing industry and therefore creates explainer videos that are concise, makes up for the most important points and is the best representation of the company features. The team that works on the video has expertise to create really concise but effective videos for its clients.

Being assertive on the methods of business promotion in a really busy world is considered a challenge. But with explainer video and the way it promotes the company and its product, it is an all total different scenario. The videos have text animation along with 2D and 3D visualization.

Explainer video is the use of technology like visual graphics with character animation to create videos that matter. It is also the use of certain other types of animation or simply the use of info-graphics to bring forth an idea for business promotion. It is done in the most innovative manner through Explainer videos.

The Time Factor

We are into a world which is bound by time limits. There is hardly any scope for things other than those that matter. Why not incorporate an explainer video to make things easy? Add some innovation into the way your sales pitch is relayed to the audience.
The idea is to incorporate something so that people find time to view your business promotion material. Adding a story and relating to the audience is a must and an explainer video works on the set guidelines where the audience gets to relate with a problem which might be the problem of their lives and then is offered with solutions in the video itself. This will, therefore, make the audience interested enough to watch the entire explainer video.

The Facts to Know

The research on the responsiveness of viewers after visiting a website reveals that a time duration of 10 to 20 seconds is just enough to catch attention or otherwise get distracted and resort to another interesting website. The research points out that explainer videos understand the very need to add interactive elements and work on the sales pitch which is concise and has the required amount of animation in it.

Explainer videos break the usual monotony and because of this reason we have an explainer video company known as Silver Bazel that caters to video creation solution and animation services.

This is an agreeable fact that video marketing is effective as it has one aspect in it that clicks and it is the visual appeal it provides that makes it go. Viewers can get familiar to things they can connect to visually. We know people hardly listen to a marketing piece or related to things that hardly matter. They consider it simple waste of time but if it is presented in a unique manner with ample use of elements like infographics, motion graphic animation, lively characters based on the story then it is like putting the icing on the cake. Explainer video consists of all these elements.

Creating a marketing explainer video and making it viral is not the end of the story. You will have the considerable amount of time to do more than just making it viral and posting to various channels. It is good you added it into your YouTube channel but the next thing you can do is to promote to further and how you can do it is further explained below:-

Analyze the Reach

Is your video getting the clicks it deserves after going viral? Are you measuring the reach? Reach refers to the extent your videos are promoted and the circle through which most of the likes and subscribers are coming to your video feed in YouTube or the video posting in facebook. The traffic to the page and the number of plays and views to the video is another key factor to concentrate upon. How well you can do that is depends on how much time you can devote to analyze the leads and then channelize your video according to it.

Viral Stats Matter for you

Now the next thing which will probably work for you are the stats that are visible once the video goes viral. One needs to study those to make sure how well your video has faired in social media and what is liked the most and also about the visitors and the country to which they belong. Facebook Like pages has an insight section which will lead you to the section that shows the actions on the like page, page views in the present week, reach, post engagements and page followers.

Silver Bazel lets you follow your dream of having a profitable business through Explainer Video creation for your company. Just give the preferences and the product details and silver Bazel will give you the best explainer that will promote your business through its interactive medium.