Videos can be so engaging and entertaining; they are often liked, commented on and shared across social media platforms, acquiring more and more views. A top-quality video can even be shared to the extent that it goes viral. The sharing of a video can build brand identity and recognition as the images and sounds in animated explainer videos can become synonymous with a brand.
Where, how, and by whom an animated video is shared can influence the brand image that is formed. The nature of a start-up business and its objectives impact on the way animation explainer videos is best applied.
Infographics are a great way to share information through amazing text with overwhelming facts with the use of icons and graphics. People who create infographics do their work partly because they believe infographics are a great way to communicate information. Since the people in this field also need to communicate information about their work, it was inevitable that infographics about infographics would eventually be created as the most viable means of communication details that is worth knowing and deserving to be referred back for later.
According to recent statistics, 80% of internet users recall watching a video ad on a website they visited past 30 days. This made them remember its call to action most precisely. Similarly, consumers who watch a product video are 85% more likely to buy products, compared to those who do not watch the product video. Video on the dropbox home page increases conversions by 10%. This increase meant $48 million in additional revenue in 2012. In short, animated video increase conversion rates by 20% or more.
Silver Bazel works on your conversion levels in the most interactive manner through video creation and animation that goes at par beyond perfection. To find out how your company could best use this fabulous instrument of content marketing and product marketing through video creation.