What do you mean by an infographic? Although a new term, but as suggestive of its name it is information that is sustained and relayed forward through the use of graphics and more. Such information is presented in the most interactive manner.
Now combining an infographic with an explainer video is a great idea. Explainer videos are for those who have a broader, more general type of audience, while infographic mostly used as content, increasing the amount of time that your audience spent on your site, and hopefully return for more. The infographic is with the story on their website while the animation is shown on Twitter (social media).
Infographics serve a different purpose as they can be read in a noisy train or in a quiet office while videos often rely on audio.
Experts think that videos can create more engagement and generally are better at instilling an emotional response than an intellectual one – where info-graphics excel but it is good to have both an infographic and explainer video together to work on the message given and also keep it engaging for the audience through amazing information in graphic form.
Infographic explainer videos with 2D and 3D animation should never be compared with an ordinary explainer video since it creates a unique identity for companies or start-ups in a more persuasive way, getting people excited about brands and inspire people to make a move. And above all a video tells a story. They are two incomparable things.
You can use your mobile phone to read infographics at a crowded place, but without earphone, watching an ordinary explainer video may be not really comfortable, and not really understandable therefore it gets wiser to add infographic to make it understandable when mute.
There are video makers who have actually created an infographic and then added motion making the animation match the infographic. As you can see, the client used it on two different mediums. An infographics animation could be considered as an explainer video if it accompanied by a voice-over. There are different uses for them and they cater to different markets. Creating a professional looking engaging video is a specialist skill that if done correctly can generate sales, leads and drive new business for your company.
Silver Bazel creates and inspires the audience with Video that has an infographic in them to help businesses all over the world connect with their customers quickly by explaining their product or concept through animation. Our bespoke custom made videos will give you the edge over your competition and help skyrocket your business massively by leveraging the power of video.