Category: Promotional Video

Video testimonials manifold immense benefits for businesses. It is a modern marketing tool to promote your firm while attracting new clients to your website. The number of subscribers who receive your email newsletter and check in on your company’s social media page may not pay attention to every written client testimonial/review. How many clients you can persuade to pay attention to your business? Are you able to show your client testimonials to customers? How will the other clients and your customers know about your happy clientele? It is where client testimonial videos come to force.

Client Testimonial videos are the best conversion tools that 65% of marketers use to convince someone to become their customer. They are fast, easy to consume, and get a hugely positive response. Most likely, you are already using your written client testimonials for marketing on the website or through other methods. How about showing them through short videos? It’s your turn to use them in video form and expand your business reach. These testimonial videos stand unique, fresh, and different from the others. They will keep you ahead of your competitors and boost sales. Besides, they generate more interest than any other marketing tool.

How can Client Testimonial Videos Help Grow and Expand your Business?

Client testimonial videos can help achieve good clientele and business success quickly. They have an excellent track record for increasing more clients and building trust in products/services. Here are the five proven advantages of using client testimonial videos to grow your business:

1. More Product Sales

Client Testimonial videos are more effective at generating further sales. They showcase how a business, product, or service works or benefits its customers. With positive reviews about your company and your business information, such videos connect with the emotions and leave a positive impact on customers more likely to buy your products.

2. Builds Trust and Reputation

You can introduce your company details and add valuable client testimonials in the video to gain the trust of your potential customers. You can create a valid justification and attest to the legitimacy of your organization. These videos work as an asset that will help you grow even more in the market. They build your online reputation.

3. Boosts Conversion

Client testimonial videos improve landing page and ad conversion rates. They impress your customers and build the credibility of your business. You can place testimonials videos on website landing pages or other platforms to leave a positive impact on your customer’s mind. Combine the two (videos and testimonials) and guarantee to convert your potential leads into lifelong customers.

4. Improves SEO

The reviews and testimonials videos associated with the business increase brand visibility online. Client testimonial videos containing online ratings/written client testimonials win more value in front of the search engine crawlers. Your website on the SERPs shows more frequently. 80% of marketers believe that using client testimonial videos in marketing is more likely to boost their SEO rankings.

5. Videos are Easily Shareable
One of the most effective aspects of using Client testimonial videos in marketing is that videos are easily shareable. Client testimonial videos serve as a unique component of word-of-mouth advertising. You can share testimonial videos everywhere online and on various social media platforms to gain more customer attention. They impress many customers who suggest products and services to others further.

A client testimonial video boosts customer engagement. Moreover, showing client testimonial videos is a great way to get your customers’ attention and portray yourself in the best possible manner.

Do you want to make a client testimonial video and share it across all media platforms? If yes, connect with Silver Bazel today. We create highly engaging client testimonial videos that highlight your business USPs and show your quality work to customers. If you need help with getting candid opinions from your clients and impressing your customers, Silver Bazel is here to assist. Get in touch with us and understand more about our client testimonial video creation.

Can a promotional video push your business sales? Well, definitely! Promotional videos are targeted towards boosting your web traffic that can further boost your brand as a whole.

YouTube, the biggest video streaming site enjoys great traffic which tells us that a video can grab the audience attention much more than any other available promotional strategy.

Video content is more powerful and can pull the crowd to your website. This is the reason why a lot of businesses are using video marketing for boosting their business sales.

1)  Enhance Brand Credibility with a YouTube Channel

You can easily enhance your customer base by posting your promotional videos on YouTube.  Create a YouTube channel that can help your brand getting recognition among your customers. With the right video marketing strategy, your business will be able to stand out in the market. Try to create entertaining & education videos to inform your offerings to your audience and post them on your YouTube channel.

2)  Post your Videos on Your Social Media Platforms

 If you are not registered with any social media platforms, then try to register with as many social media accounts as you can. These accounts are very necessary for you as you can share your promotional videos on them and let your audience know about your products/services. When you share a promotional video on your social media platforms, people will come to know your brand.  The more your videos are shared on your account, the more they are viewed.

3)  Add Videos to Your Site

Sometimes too many written words provide boredom to the readers. In this situation, posting videos on your website can be great for you and can appeal your viewers due to the interesting information showed in them. A video message is much effective in explaining your product or service in the right way.

4)  Use Facebook Live for Business

Using Facebook Live is one of the best ways to communicate with your followers in real timing. You can use it to manage live streams and to run them at a defined time.

In this way, you are able to build a wide audience for your brand.

Facebook live is a great platform to promote your products/services or to demonstrate them.

5)   Go for the Best Marketing Messages

If you want your videos to be more effective, go for the proven marketing messages. What you are trying to say through your video should be crystal clear & impressive so that whoever will see it, he will get attracted to your products and services. Your marketing message should connect your viewers emotionally only then you will be able to create an impact on your audience.

Your video should be made in a way to gain the trust of your audience. Every video should have a corporate logo so that you may seem to be a genuine company to your viewers.

6)   Share your Video as much as You Can

If you are looking to get great benefit from your videos, then you must share them everywhere. As these videos have an expanded reach so they can be viewed by a large number of audience. Sharing these videos through social media or email can boost your brand. You can also embed these videos into your website that can provide a great impact on your brand as people who will visit your site can see these videos and have a feel of the work you do.

Recent video marketing survey and business trends report reveals, an analysis based on the feedback from over 600 marketing respondents indicates that “93% of marketers are using explainer videos for promotion in their campaigns, 84% for website marketing, 60% are involved in email marketing, 70% for search engines and around 82% confirmed that a promotional explainer video had a positive impact on their business. In another scenario, 73% of homeowners say they’re more likely to list with a realtor who offers to create a video for them.

Knowing about these facts which we were not aware off until it was shared, makes it evident as to what lies behind the many marketing surveys done to assess the success of a promotional program. It is the fact that an explainer video with a grabbing content should be shared most often to get maximum viewer attention.

Why is there so much buzz about video marketing?

It is the audience engagement that matters! Your sales efforts can reach its height of success by keeping your audience glued to your corporate explainer video. There is a little nugget of wisdom that can help in getting the most out of promotional efforts and it is the use of video marketing as one medium to achieve higher returns. But there lies a question and we all want a satisfactory answer to go with it- How to gain the most out of Promotional Explainer Videos?

Promotional Videos with Small Clips

Use Explainer video clippings that will say more in less time. Such videos have a unique combination of heavy graphics, texts and short videos to innumerate company features and give insight into the internal working of the company. Clip videos can be used to showcase an event and can be created during the early stages of a product release.

Know the Product

People buy from people they know. You can build it by including a storyline that relates to the product and says about its unique proposition. People should get aware of the product and what makes it distinct from the others, thereby they will come to know about the product, likewise they can then like the product and consequently go the final sale of the product.

Silver Bazel team of expertise knows about the product and are aware of the technique to very well showcase through the explainer video with a story in it. The team actually discusses a problem and how the product stands as the solution. The video is created in such a way that it touches the heart of your audience.

With the advent of motion graphics and whiteboard animation, explainer videos very well adapt the concept of animation which is inter-mingled with intellectual content meant for the target audience. The next important thing is to add an effective ‘Call to Action’ part which usually comes at the end of the promotional video and is regarded as the most crucial and conclusive part. Explainer videos are effective in making a story tell its tale and also bring forth the product of importance thereby making an impact into the world of business promotion with its unique way of storytelling.

There are companies using short length 20 second teasers of most happening corporate videos created by them. These videos are posted in Facebook each month and have enough clickable material, for the clicks to come and incite the viewers to stick to the video. This is a very well thought off strategy, of using short renditions of otherwise long videos, keeping the audience engaged so that they can relate to the CTA at the end.

‘Call to Actions’ can therefore, make the viewer stick to the video and achieve a rate of response from him.
Silver Bazel creates amazing explainer videos with specific and very effective call to action frames designed innovatively by adding animated graphics and effects to the texts and images. There are team of expert minds working on the animation and overall content of the video.