A recent survey reveals some amazing facts on how video marketing leverage business promotion and make a company popular. The publishing world whether it relates to print media, social media or company website, keeping the audience stick to the video is one key aspect throughout the active session of website. There are some techniques that do wonders to the key metrics of the video available after it shared to the World Wide Web.
The Stats Say it All
Any business endeavor can get worldwide acclaim through promotional videos by putting into use right promotional strategies used in the accurate zones. 90% marketers are using video in their campaigns and a promotional explainer video is a name behind the many increased conversion rates exceeding up to 80% when compared to the earlier stats.
Are you with the tide that concentrates more upon the engagement factor and elements to add in video that will make your audience stay for long? Either use promotional thumbnails that say much about the video through a little snapshot of the video in its thumbnail or at least a page that will work well when added as a thumbnail. The preview image can be the first frame of the video or the frame where the company is introduced to the audience. Sometimes the preview image can also show short snippets of the entire video to give an idea on what the video is about.
Emphasis on Product
The product page is essential and is the core point where the video call to action will be taken into consideration. It is product that the user is keen to buy and is therefore referring to the video at the first place. A common marketing trend is to generate interest and a product is introduced best by highlighting not the basic but the essential attributes of the same.