Did you know that 84% for product marketing is done through video creation? Now when we know that 600 marketing respondents are outwitting the others in making an explainer video successful, we should try to avoid certain mistakes that people tend to make while creating explainer videos.
Mistakes to Avoid-
• Forgetting about the ‘Who’ element- The first question to ask- Who is the target audience of your video? Many create videos with the sole aim to make it stand out than the rest but not actually targeting it to the potential audience. This is the biggest mistake they make of not creating the video for the audience but for the masses and adding irrelevant things in the video.
• Lack of ideas and going with the usual style- People hate monotony and they will hate to see the usual slideshow of the same old story. Try something different. The mistake one does is to start creating explainer videos without even researching on what is most liked by the potential audience and also what has already been used. Then you can have an idea about what to add and the things to leave behind that will make your video boring to watch.
• Too Much Animation- Try your hands on animation that is cut above the rest instead of old school ways. The rule of thumb here will be not to add too much of the animation that will drift attention from the actual storyline and the message that you intent to convey. Stick to the storyline and use text and animation in a balanced manner.
• Not Using the ‘Call to Action’- A ‘Call to Action’ for your video is suggestive of what should be done further to avail the benefits of the product about which the video is made. But some are totally bereft of this crucial part of the video. This is an essential part on which the success of the explainer video depends to a greater extent. Many video production companies do not use the ‘Call to Action’ content like ‘E-mail us’, ‘Subscribe to Know More’ or ‘Visit our Website’ and therefore miss out on the potential clicks.
Silver Bazel takes into note the essentials to use in the explainer video. They make videos along with interactive animation used at the right places along with catchy and ‘to the point’ texts. Silver Bazel has a team that makes it a point, that all important elements are added. The explainer video will have a voice over with concise and effective content and the animations that give life to the characters relevant to the video storyline.