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Promotional Video

Four Promotional Video Ideas that Click

According to a recent video marketing survey and business trends report, an analysis based on the feedback from over 600 marketing respondents indicates that “93% of marketers are using explainer video in their campaigns, 84% for website marketing, 60% are involved in email marketing, 70% for search engines and around 82% confirmed that explainer video had a positive impact on their business. In another scenario, 73% of homeowners say they’re more likely to list with a realtor who offers to create a video for them.

Knowing about these facts which we were not aware off until it was shared, makes it evident as to what lies behind the many marketing surveys done to assess the success of a promotional program. It is the fact that an explainer video with a grabbing content should be shared most often to get maximum viewer attention.

Video marketing?

It is the audience engagement that matters! Your sales efforts can reach its height of success by keeping your audience glued to your video. There is a little nugget of wisdom that can help in getting the most out of promotional efforts and it is the use of video marketing as one medium to achieve higher returns. But there lies a question and we all want a satisfactory answer to go with it- How to gain the most out of Promotional Videos?

Promotional Videos with Small Clips

Use Video clippings that will say more in less time. Such videos have a unique combination of heavy graphics, texts and short videos to innumerate company features and give insight on the internal working of the company. Clip videos can be used to showcase an event and can be created during early stages of a product release.

Know the Product

People buy from people they know. You can build it by including a storyline that relates to the product and says about its unique preposition. People should get aware of the product and what makes it distinct from the others, thereby they will come to know about the product, like wise they can then like the product and consequently go the final sale of the product.

Add a Story

It is fine you know the product and the technique to very well showcase it in the video but do you have a story with it. You need to understand that viewers like to get inspired. It can be done through a story that aligns well with the product and actually discusses a problem and how the product stands as the solution. Use something that touches the heart of your audience.

Silver Bazel is into giving your product an identity of its own and portraying it in the well deserved manner through promotional video creation. The company and its team work after doing extensive research on the product and bring forward the unique traits. The video uses graphics, animation and impactful text.

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Explainer Videos

Explainer Videos–Keep it Short for the Audience

Statistics of the National Center for Biotechnology Information make us believe on the corroboration that the first 10 seconds are crucial for video engagement to take place where the average recorded attention time is just 9 seconds.

These statistics correlate to the present times when the attention span of a person is getting short depending upon the tasks he is engaged to and off course on his interest level. This comes with a bang and can drift apart the lives of sales promotion executives across the globe.

Now the obvious question- How to keep your audience engaged?

The Play Button Does the Trick

The first and foremost think to understand here is- what will make the audience tempted enough to hit the play button? Two most important points of consideration are the thumbnails of the video that will display before the videos plays and secondly the length. Thumbnails are small images that represent a video and also relate to the key point of the story behind the video. It is mandatory to choose the thumbnail image wisely so as to influence readers to go for the play button and watch the explainer video. Then, the next thing is the length of the video. Sometimes an extremely busy business person might check the length of the video before even considering watching it. If the video has a shorter length it will be watched more and the audience can find it engaging.

Point to Note: Keep it short and make sure it is has grabbing information.

Explainer Can be 45-90 Seconds

We must agree to the fact that the potential viewer can get engaged to any video for a short span of time. During this time what he would be looking at is something which is short and needs less time to concentrate. Keep your explainer videos between the time duration for 45 to 90 seconds or else they can feel bored and will switch over midway. Highlight the key points and things that make you distinctive from other counterpart businesses.

Point to Note: The video should not exceed above 90 Seconds.

Silver Bazel knows what works and therefore creates explainer videos that are short, to the point and best represent your company. The team that works on the video has the expertise to create really concise but effective videos for its clients.

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Uncategorized

Whiteboard Animation – The Virtual Story Teller

Ever heard of virtual storybooks?  It is a type of promotional storyboard or explainer video with effects that demonstrate the action of drawing in the most unique manner. The best part of it is making images come to life and also help retain the sales message for long. Many organizations cling onto the aspect of uniqueness to promote their business and whiteboard animation videos are just perfect to grab the attention of their potential customers.

White Board Animation for Brand Promotion

Whiteboard explainer videos are entirely based for brand promotion, to educate, guide and relay information in a best-animated manner that anyone can ever imagine. What makes whiteboard animation stand out? It is the action of drawing, where a hand is shown that does the sketching or writes the text with the sales pitch in it. The entire story becomes prominent when it is drawn out over a whiteboard used for the animation.

Messages without Fluff

Too much fluff is not good for your business. It is based on superficial things that somewhat drift attention from the real product. Fluff is something which is not materialistic in nature. Explainer videos with whiteboard animation are devoid of such things as fluff, which can ruin your promotional efforts and money spent on video creation. Whiteboards include to-the-point messages through animation that are done in a very realistic manner. This distinctiveness is something which makes whiteboard animation very amusing.

Why do we Need Whiteboard Animation Videos?

  • Brand Promotion– Whiteboard videos essentially promote a product and elucidate its features and functionality.
  • Clear Cut & Concise– Whiteboard animation conveys a promotional or informative material that is clear-cut and concise through sketch animation and texting.
  • Simplicity– Whiteboard animation is simple to understand.  As and when a sketching is done, it comes into life with annotated texts; the audience can interpret it well.
  • Communicating a Strategy or Training Process– Whiteboard animation is ideally suited to showcase promotional strategy, training process or tutorials. The process or steps as denoted in the video, comes out well defined through sketching and texting.
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Explainer Videos

Promotional Explainer Videos are a Boon to Your Company

The marketing world is very vast as it seems and promoting business with Videos is a wise thing to do. Videos have become a boon to the promotional world with so much to offer along with a message that is pass on to the right audience and at the right time. If the audiences get something that matters to them and is grabbing and takes less time to convey, then they will love it and actually following your call to action.

It has been estimated that 64% of the consumers are more likely to buy a product online after watching its promotional video. With YouTube shares happening every now and then, YouTube proudly shares the fact that there is 100% increase in mobile downloads and time goes by.

These statistics are very impressive to read and even then there is people hesitant thinking about the fact that will make a video work. But it is high time you get acquainted to the fact that explainer video does work for your business and make you achieve more in less span of time.

It Boosts up your Sale

No one wants to lose their potential clients and do whatever they could to make their business known to customers in the most viable ways. If you do not have a video in your website and you think just the content will do, then you are mistaken. Video has become the best source of communication today that help boosts up your sale. Online sales go high if a relevant video goes with your sales pitch and make it more viewable through a message in the video and a subsequent call to action. It is reported that 50% of CEOs need more information about a company or an organization after watching a video and 65% of executives will visit a marketer’s website after viewing it.

 Lowers Website Bounce rate

The need for increased sales may be a sign that you need to give promotional videos to talk more with your sales pitch. The website bouncing rate very well depends on the content you have in your website and off course what it relays to the ultimate consumer. A video is incorporated with the right type of motion graphics and images used, can do wonders. You will also need a sales pitch to go with it and some elements that will keep your customers intact for the rest of the video and actually pay heed to the call to action part. This will lower the website bounce rate.

When a potential client clicks on a video, it is the power of visual presentation and capturing graphics that will keep him engaged and actually look for other features in the website.  The same can’t be said for reading text. This is the moment where you need to instill confidence in your audience about your product or services – it’s the time to “knock their socks off.”