Statistics of the National Center for Biotechnology Information make us believe on the corroboration that the first 10 seconds are crucial for video engagement to take place where the average recorded attention time is just 9 seconds.
These statistics correlate to the present times when the attention span of a person is getting short depending upon the tasks he is engaged to and off course on his interest level. This comes with a bang and can drift apart the lives of sales promotion executives across the globe.
Now the obvious question- How to keep your audience engaged?
The Play Button Does the Trick
The first and foremost think to understand here is- what will make the audience tempted enough to hit the play button? Two most important points of consideration are the thumbnails of the video that will display before the videos plays and secondly the length. Thumbnails are small images that represent a video and also relate to the key point of the story behind the video. It is mandatory to choose the thumbnail image wisely so as to influence readers to go for the play button and watch the explainer video. Then, the next thing is the length of the video. Sometimes an extremely busy business person might check the length of the video before even considering watching it. If the video has a shorter length it will be watched more and the audience can find it engaging.
Point to Note: Keep it short and make sure it is has grabbing information.
Explainer Can be 45-90 Seconds
We must agree to the fact that the potential viewer can get engaged to any video for a short span of time. During this time what he would be looking at is something which is short and needs less time to concentrate. Keep your explainer videos between the time duration for 45 to 90 seconds or else they can feel bored and will switch over midway. Highlight the key points and things that make you distinctive from other counterpart businesses.
Point to Note: The video should not exceed above 90 Seconds.
Silver Bazel knows what works and therefore creates explainer videos that are short, to the point and best represent your company. The team that works on the video has the expertise to create really concise but effective videos for its clients.