According to a recent video marketing survey and business trends report, an analysis based on the feedback from over 600 marketing respondents indicates that “93% of marketers are using explainer video in their campaigns, 84% for website marketing, 60% are involved in email marketing, 70% for search engines and around 82% confirmed that explainer video had a positive impact on their business. In another scenario, 73% of homeowners say they’re more likely to list with a realtor who offers to create a video for them.
Knowing about these facts which we were not aware off until it was shared, makes it evident as to what lies behind the many marketing surveys done to assess the success of a promotional program. It is the fact that an explainer video with a grabbing content should be shared most often to get maximum viewer attention.
It is the audience engagement that matters! Your sales efforts can reach its height of success by keeping your audience glued to your video. There is a little nugget of wisdom that can help in getting the most out of promotional efforts and it is the use of video marketing as one medium to achieve higher returns. But there lies a question and we all want a satisfactory answer to go with it- How to gain the most out of Promotional Videos?
Promotional Videos with Small Clips
Use Video clippings that will say more in less time. Such videos have a unique combination of heavy graphics, texts and short videos to innumerate company features and give insight on the internal working of the company. Clip videos can be used to showcase an event and can be created during early stages of a product release.
Know the Product
People buy from people they know. You can build it by including a storyline that relates to the product and says about its unique preposition. People should get aware of the product and what makes it distinct from the others, thereby they will come to know about the product, like wise they can then like the product and consequently go the final sale of the product.
Add a Story
It is fine you know the product and the technique to very well showcase it in the video but do you have a story with it. You need to understand that viewers like to get inspired. It can be done through a story that aligns well with the product and actually discusses a problem and how the product stands as the solution. Use something that touches the heart of your audience.
Silver Bazel is into giving your product an identity of its own and portraying it in the well deserved manner through promotional video creation. The company and its team work after doing extensive research on the product and bring forward the unique traits. The video uses graphics, animation and impactful text.