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A recent survey reveals some amazing facts on how video marketing leverage business promotion and make a company popular. The publishing world whether it relates to print media, social media or company website, keeping the audience stick to the video is one key aspect throughout the active session of website. There are some techniques that do wonders to the key metrics of the video available after it shared to the World Wide Web.

The Stats Say it All

Any business endeavor can get worldwide acclaim through promotional videos by putting into use right promotional strategies used in the accurate zones. 90% marketers are using video in their campaigns and a promotional explainer video is a name behind the many increased conversion rates exceeding up to 80% when compared to the earlier stats.

Something Engaging

Are you with the tide that concentrates more upon the engagement factor and elements to add in video that will make your audience stay for long? Either use promotional thumbnails that say much about the video through a little snapshot of the video in its thumbnail or at least a page that will work well when added as a thumbnail. The preview image can be the first frame of the video or the frame where the company is introduced to the audience. Sometimes the preview image can also show short snippets of the entire video to give an idea on what the video is about.

Emphasis on Product

The product page is essential and is the core point where the video call to action will be taken into consideration. It is product that the user is keen to buy and is therefore referring to the video at the first place. A common marketing trend is to generate interest and a product is introduced best by highlighting not the basic but the essential attributes of the same.

How do you measure a video’s performance? After you upload your explainer video in YouTube or other channels the next important thing is to make certain how well your video is doing on the charts and how well it reflects user interaction to the optimum level. The person, who uploads the explainer video, needs to gather information from the statistics available on the performance of the video. Based on that information you should optimize your video both the past and future ones.

Audience Reach

Watching out for the views is the first and foremost thing to do after you have successfully uploaded your video. By reach we mean, reaching the right audience by keeping a check on the target demographics and also watching out for the total no of views and the percentage of it.

The YouTube Graph

The graph that YouTube provides relay to us data like –1) When the viewer drops off at which section. 2) Analyze the content like what exactly is making the audience leave your video midway and 3) what it is about the video that is causing people to abandon the content and leave. You will probably learn on certain things like use of the word or prolonged video timing that is the reason for it.

The Subscriber’s Count

The person posting the video should analyze it with regard to the number of subscribers who are looking forward to more updates in your YouTube channel and check the most likable of them all. You can also view the complete list and also from which country they belong including their date of joining the subscriber’s list.

With these quality checks on the performance of your video upload, you will surely be making higher claims with the video returns and will be able to analyze the video statistics in a better manner.

Did you know that 84% for product marketing is done through video creation? Now when we know that 600 marketing respondents are outwitting the others in making an explainer video successful, we should try to avoid certain mistakes that people tend to make while creating explainer videos.

Mistakes to Avoid-

• Forgetting about the ‘Who’ element- The first question to ask- Who is the target audience of your video? Many create videos with the sole aim to make it stand out than the rest but not actually targeting it to the potential audience. This is the biggest mistake they make of not creating the video for the audience but for the masses and adding irrelevant things in the video.

• Lack of ideas and going with the usual style- People hate monotony and they will hate to see the usual slideshow of the same old story. Try something different. The mistake one does is to start creating explainer videos without even researching on what is most liked by the potential audience and also what has already been used. Then you can have an idea about what to add and the things to leave behind that will make your video boring to watch.

• Too Much Animation- Try your hands on animation that is cut above the rest instead of old school ways. The rule of thumb here will be not to add too much of the animation that will drift attention from the actual storyline and the message that you intent to convey. Stick to the storyline and use text and animation in a balanced manner.

• Not Using the ‘Call to Action’- A ‘Call to Action’ for your video is suggestive of what should be done further to avail the benefits of the product about which the video is made. But some are totally bereft of this crucial part of the video. This is an essential part on which the success of the explainer video depends to a greater extent. Many video production companies do not use the ‘Call to Action’ content like ‘E-mail us’, ‘Subscribe to Know More’ or ‘Visit our Website’ and therefore miss out on the potential clicks.

Silver Bazel takes into note the essentials to use in the explainer video. They make videos along with interactive animation used at the right places along with catchy and ‘to the point’ texts. Silver Bazel has a team that makes it a point, that all important elements are added. The explainer video will have a voice over with concise and effective content and the animations that give life to the characters relevant to the video storyline.

Did you know that 84% for product marketing is done through video creation? Now when we know that 600 marketing respondents are outwitting the others in making an explainer video successful, we should try to avoid certain mistakes that people tend to make while creating explainer videos.

Mistakes to Avoid-

• Forgetting about the ‘Who’ element- The first question to ask- Who is the target audience of your video? Many create videos with the sole aim to make it stand out than the rest but not actually targeting it to the potential audience. This is the biggest mistake they make of not creating the video for the audience but for the masses and adding irrelevant things in the video.

• Lack of ideas and going with the usual style- People hate monotony and they will hate to see the usual slideshow of the same old story. Try something different. The mistake one does is to start creating explainer videos without even researching on what is most liked by the potential audience and also what has already been used. Then you can have an idea about what to add and the things to leave behind that will make your video boring to watch.

• Too Much Animation- Try your hands on animation that is cut above the rest instead of old school ways. The rule of thumb here will be not to add too much of the animation that will drift attention from the actual storyline and the message that you intent to convey. Stick to the storyline and use text and animation in a balanced manner.

• Not Using the ‘Call to Action’- A ‘Call to Action’ for your video is suggestive of what should be done further to avail the benefits of the product about which the video is made. But some are totally bereft of this crucial part of the video. This is an essential part on which the success of the explainer video depends to a greater extent. Many video production companies do not use the ‘Call to Action’ content like ‘E-mail us’, ‘Subscribe to Know More’ or ‘Visit our Website’ and therefore miss out on the potential clicks.

Silver Bazel takes into note the essentials to use in the explainer video. They make videos along with interactive animation used at the right places along with catchy and ‘to the point’ texts. Silver Bazel has a team that makes it a point, that all important elements are added. The explainer video will have a voice over with concise and effective content and the animations that give life to the characters relevant to the video storyline.

Explainer videos are great source of augmenting user attention to a considerable level. According to video analysts around the world “10 seconds are crucial for video engagement where the average recorded attention time is just 9 seconds.” Agreeing to this fact the statistics make us believe attention span of a person is getting short depending upon the tasks he is engaged to and off course on his interest level. This comes with a bang and can drift apart the lives of sales promotion executives across the globe.

45-90 Seconds are Enough

We must agree to the fact that the potential viewer can get engaged to any video for a short span of time. During this time what he would be looking at is something which is short and needs less time to concentrate. Keep your videos between the time duration for 45 to 90 seconds or else they can feel bored and will switch over midway. Highlight the key points and things that make you distinctive from other counterpart businesses.

A Grabbing Thumbnail

Thumbnails of the video is the image that will display before the videos plays and It is mandatory to choose the thumbnail image wisely so as to influence readers to go for the play button and watch the video. The thumbnail image is reflective of what the video content is about and whether it is of any interest to the audience at large.

Silver Bazel knows what works for the marketing industry and therefore creates explainer videos that are concise, makes up for the most important points and is the best representation of the company features. The team that works on the video has expertise to create really concise but effective videos for its clients.

Being assertive on the methods of business promotion in a really busy world is considered a challenge. But with explainer video and the way it promotes the company and its product, it is an all total different scenario. The videos have text animation along with 2D and 3D visualization.

Explainer video is the use of technology like visual graphics with character animation to create videos that matter. It is also the use of certain other types of animation or simply the use of info-graphics to bring forth an idea for business promotion. It is done in the most innovative manner through Explainer videos.

The Time Factor

We are into a world which is bound by time limits. There is hardly any scope for things other than those that matter. Why not incorporate an explainer video to make things easy? Add some innovation into the way your sales pitch is relayed to the audience.
The idea is to incorporate something so that people find time to view your business promotion material. Adding a story and relating to the audience is a must and an explainer video works on the set guidelines where the audience gets to relate with a problem which might be the problem of their lives and then is offered with solutions in the video itself. This will, therefore, make the audience interested enough to watch the entire explainer video.

The Facts to Know

The research on the responsiveness of viewers after visiting a website reveals that a time duration of 10 to 20 seconds is just enough to catch attention or otherwise get distracted and resort to another interesting website. The research points out that explainer videos understand the very need to add interactive elements and work on the sales pitch which is concise and has the required amount of animation in it.

Explainer videos break the usual monotony and because of this reason we have an explainer video company known as Silver Bazel that caters to video creation solution and animation services.

This is an agreeable fact that video marketing is effective as it has one aspect in it that clicks and it is the visual appeal it provides that makes it go. Viewers can get familiar to things they can connect to visually. We know people hardly listen to a marketing piece or related to things that hardly matter. They consider it simple waste of time but if it is presented in a unique manner with ample use of elements like infographics, motion graphic animation, lively characters based on the story then it is like putting the icing on the cake. Explainer video consists of all these elements.

Creating a marketing explainer video and making it viral is not the end of the story. You will have the considerable amount of time to do more than just making it viral and posting to various channels. It is good you added it into your YouTube channel but the next thing you can do is to promote to further and how you can do it is further explained below:-

Analyze the Reach

Is your video getting the clicks it deserves after going viral? Are you measuring the reach? Reach refers to the extent your videos are promoted and the circle through which most of the likes and subscribers are coming to your video feed in YouTube or the video posting in facebook. The traffic to the page and the number of plays and views to the video is another key factor to concentrate upon. How well you can do that is depends on how much time you can devote to analyze the leads and then channelize your video according to it.

Viral Stats Matter for you

Now the next thing which will probably work for you are the stats that are visible once the video goes viral. One needs to study those to make sure how well your video has faired in social media and what is liked the most and also about the visitors and the country to which they belong. Facebook Like pages has an insight section which will lead you to the section that shows the actions on the like page, page views in the present week, reach, post engagements and page followers.

Silver Bazel lets you follow your dream of having a profitable business through Explainer Video creation for your company. Just give the preferences and the product details and silver Bazel will give you the best explainer that will promote your business through its interactive medium.

Explainer videos are gaining much-needed acclaim and did you know that an explainer video can leave a higher level of impact than usual textual material? A video thumbnail added to your webpage leads the audience to an interactive world where they can witness engaging content supported by a storyline, typography and animated transitions.

To clearly elaborate this point, we can take an example of a website with usual content with all efforts made to work on its optimization. The ranking of the website is not good and the website is also witnessing a high bounce rate which means that there are visitors to the website but they are leaving without any activity. This is mainly because of the reason that website viewers do not like textual jargon and wants something which is more grasping and concise in nature. An explainer video, therefore, fulfills this very need by presenting text in the form of an infographic and a storyline that has lot of animation in it.

People are busy with hardly any time for recreation and reading something they are not connected to, are regarded as a waste of time but with explainer videos you can see a change of outlook. Recent studies reveal that websites with video are 50 times more likely to be ranked on Google’s first page. This clearly indicates that people prefer to watch video on product features rather than reading its description. The best part will be to optimize the website with a video and this in turn, will have more views for the explainer videos uploaded in the website.

Optimization with Videos

• Use of Video Thumbnails
• Keeping it Short and reaching out to the ‘Call to Action’ section.
• Catchy titles to your video
• Creating keyword enriched description
• Social Sharing

Explainer Video is really impactful and if you are thinking of getting one for your website or about choosing the right video creation partner, then Silver Bazel is the one ideally suited for your website. You can have an explainer video with a storyline and the company motto used in sales pitches to make it highly appealing and more engaging.