The marketing world is very vast as it seems and promoting business with Videos is a wise thing to do. Videos have become a boon to the promotional world with so much to offer along with a message that is pass on to the right audience and at the right time. If the audiences get something that matters to them and is grabbing and takes less time to convey, then they will love it and actually following your call to action.
It has been estimated that 64% of the consumers are more likely to buy a product online after watching its promotional video. With YouTube shares happening every now and then, YouTube proudly shares the fact that there is 100% increase in mobile downloads and time goes by.
These statistics are very impressive to read and even then there is people hesitant thinking about the fact that will make a video work. But it is high time you get acquainted to the fact that explainer video does work for your business and make you achieve more in less span of time.
It Boosts up your Sale
No one wants to lose their potential clients and do whatever they could to make their business known to customers in the most viable ways. If you do not have a video in your website and you think just the content will do, then you are mistaken. Video has become the best source of communication today that help boosts up your sale. Online sales go high if a relevant video goes with your sales pitch and make it more viewable through a message in the video and a subsequent call to action. It is reported that 50% of CEOs need more information about a company or an organization after watching a video and 65% of executives will visit a marketer’s website after viewing it.
Lowers Website Bounce rate
The need for increased sales may be a sign that you need to give promotional videos to talk more with your sales pitch. The website bouncing rate very well depends on the content you have in your website and off course what it relays to the ultimate consumer. A video is incorporated with the right type of motion graphics and images used, can do wonders. You will also need a sales pitch to go with it and some elements that will keep your customers intact for the rest of the video and actually pay heed to the call to action part. This will lower the website bounce rate.
When a potential client clicks on a video, it is the power of visual presentation and capturing graphics that will keep him engaged and actually look for other features in the website. The same can’t be said for reading text. This is the moment where you need to instill confidence in your audience about your product or services – it’s the time to “knock their socks off.”