Explainer videos are gaining much-needed acclaim and did you know that an explainer video can leave a higher level of impact than usual textual material? A video thumbnail added to your webpage leads the audience to an interactive world where they can witness engaging content supported by a storyline, typography and animated transitions.
To clearly elaborate this point, we can take an example of a website with usual content with all efforts made to work on its optimization. The ranking of the website is not good and the website is also witnessing a high bounce rate which means that there are visitors to the website but they are leaving without any activity. This is mainly because of the reason that website viewers do not like textual jargon and wants something which is more grasping and concise in nature. An explainer video, therefore, fulfills this very need by presenting text in the form of an infographic and a storyline that has lot of animation in it.
People are busy with hardly any time for recreation and reading something they are not connected to, are regarded as a waste of time but with explainer videos you can see a change of outlook. Recent studies reveal that websites with video are 50 times more likely to be ranked on Google’s first page. This clearly indicates that people prefer to watch video on product features rather than reading its description. The best part will be to optimize the website with a video and this in turn, will have more views for the explainer videos uploaded in the website.
Optimization with Videos
• Use of Video Thumbnails
• Keeping it Short and reaching out to the ‘Call to Action’ section.
• Catchy titles to your video
• Creating keyword enriched description
• Social Sharing
Explainer Video is really impactful and if you are thinking of getting one for your website or about choosing the right video creation partner, then Silver Bazel is the one ideally suited for your website. You can have an explainer video with a storyline and the company motto used in sales pitches to make it highly appealing and more engaging.