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Video Marketing

5 Powerful Reasons You Need To Use Video Marketing

Video marketing is a popular form of online marketing that promotes your products and services globally. 2D animation company make more and more video content that helps generate an audience and boosts the business. Video content on social media gets more views and attracts new potential customers and website traffic. It becomes easy for your new customers to understand about your business with the help of videos. Why is video marketing important? How it will increase business sales? You need to use video marketing in 2021 and, here are some reasons why:

Video Marketing in 2021

1 – Creates Strong Emotional Connection

Video uses storytelling that creates a strong bond between the viewers and the product. People nowadays watch videos more as compared to reading a text. A video drive grabs the attention and is useful in building a strong relationship with the buyers. Your audience can relate to your product.

2 – Drives Organic Traffic Online

With the help of video content, companies can get more organic traffic online. Video producers create short, simple, and engaging video content that automatically attracts the audience to your website. When your buyer likes a product, they will search the link to make the final purchasing decision to visit your website. This way, videos are generating online traffic for your website.

3 – Builds Your Business Credibility

As more and more people are watching your company video, it builds your business credibility in the market. Your customers will share the video with other social media platforms and, your business will get a ‘trust badge’ to stand out ahead of the competitors.

4 – Detailed Product Description

With videos, you can explain your product or service in detail. 3D animation videos, explainer videos, informative videos, and more can take your business to the next level. Video production companies use these video formats to explain everything about their products to potential buyers.

5 – Attracts New Customers

Videos help your buyers make purchasing decisions. When your buyers can understand your products, they will buy them for sure. Videos keep users on your website page engaged and persuade them to know more about your products and services. Those who want to get product descriptions can understand about a product through videos.

Video marketing gets new customers for your business who are interested in buying your products and services. It is a powerful online business tool that every marketer should use in 2021 that increases the chances of higher business growth and more profits.

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Video Marketing

Why Video is Important for Your Email Marketing?

Why people use videos over other marketing strategies?

Well, the simple reason is that they bring you more traffic and are extremely helpful in reaching to your targeted audience.

Using video can boost your web presence within a short time and you get the desired results out of your marketing campaign.

Using videos in an email marketing campaign is also beneficial for driving positive results to your business.

Video marketing really works well towards achieving your business objectives.

Here are a few reasons why should you include video in email marketing:-

1) Emails with Videos have Greater Impact on your Audience

You would be surprised to find that as much as one-third activity of internet users is spent watching videos online. These simple statistics show how much users love videos more than anything else. Due to their fun quotient, videos are easier to consume than any other promotional strategies. Emails with videos have higher chances of being opened and watched by your audience. The open rates of emails with videos are 19% as compared to the ones with no videos. Keeping this statistic in mind, it is always beneficial to add a video in your email marketing strategy.
However, if you are planning to use them in your email marketing campaign, make sure to create and add videos that are interesting, funnier & easily comprehensible.

2) Best for showing your Product’s Teaser

Using videos in email marketing in 2019 is going to be really advantageous for you as they really push your business engine ahead. Videos used in emails help customers getting a know-how of your product in brief which can really impact your business sales. Many customers agree that videos received in their emails have not only helped them understand the product but also helped them in making decisions to purchase these products. Besides, the customers are also of the view that they got a valuable insight about the products through the video embedded in their emails.

3) Great for Spreading Announcements

You can use videos effectively for making an announcement such as a new service, product or an offer. Owing to the increasing consumption of videos than the textual content, adding a video in your email is always helpful and profitable for you. So, if you are looking for explaining something to your targeted audience, video email marketing is better for you. It will help you display your message clearly before your audience which will certainly enhance customers’ engagement towards your brand.

4) Personalization

When you use videos in your email marketing program, you are doing justice to your whole marketing campaign. The reason is that just everybody opens his email on his phone and your video email can land right in front of them. There is a bit of personalization factor when you embed videos in your email. And they really help in increasing the engagement of your customers with your products. And when you go personal with your customers, there are higher chances of having powerful communication with your clients.

5) Cost-Effective

While traditional marketing tactics like TV or print ads and direct mail can become quite costly with all the fees involved, there are very little costs involved with email marketing. Depending on your in-house resources, you may need to hire help to create email content, and most businesses also pay to use email marketing automation services, which make effective email marketing less time-intensive. However, these costs are fairly minimal when compared to buying add space or paying to print and mail marketing materials to leads and customers.
In addition to its relatively low cost, email marketing also provides a high return on investment (ROI). According to Campaign Monitor, every $1 spent on email marketing typically generates about $38 in ROI. This statistic indicates just how cost-effective email marketing can be for businesses, especially smaller businesses that are working with smaller budgets.

Overall, email marketing is the perfect digital marketing tactic for businesses working with small budgets because it’s relatively inexpensive to start and maintain email marketing campaigns. Similarly, email marketing tactics like segmentation and triggered campaigns help you get the most for your money, allowing you to grow your business without pouring all of your revenue back into digital marketing. The cost-benefit is a major reason why your business should leverage the importance of email marketing.

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Video Marketing

5 Reasons Why Internal Communication Videos Are Important?

Internal communication videos are an essential part of any organization that promotes communications among employees on behalf of the management. Whether a company has to announce a new policy or inform the employees about a new event, an internal communications video is the perfect way to inform about any activity that is going to happen in the future.

Usually, it is the responsibility of HR or PR departments to deliver such videos to the employees, but other small departments can also do the same. Have a look at the reasons why internal communications videos are vital for your organization:

1 – You Stay Well-Informed

Your employees will stay updated with the latest changes, updates, hiring, issues, and more happening around them within the organization. Internal communications video keeps your employees informed about every detail of your company’s work structure.

2 – Promotes Employee Engagement

Your employees can engage and motivate each other to do work in a better way. They can hold discussions, share positive feedback about the organization, talk, and support each other in work leading to better productivity at the office. It creates room for a two-way conversation.

3 – Creates A Channel for Discussions

Internal communication videos create a channel for discussions, news sharing, feedbacks, public debates that are essential to enhance open communication at your organization. You can create a discussion forum where your employees can raise their voice against any issues they may be facing with your company. Your employees can discuss the changes, problems if needed in the organization. Listen to them and ask for their feedback at regular intervals. Internal communication can improve the overall functioning of your organization if you follow a planned strategy to develop a strong bond with your employees.

4 – Personal and Professional Development

Internal communication videos are both personally and professionally good. You can support your employees with the help of engaging and motivating content on your videos that you can use as their training tool too. This way, you can promote a healthy work environment in your organization.

5 – Increases Positivity at Work

Internal communication videos are engaging and increase positivity at work. By showing a strong connection of employees between different locations, remote workers, service charge everyone can communicate with each other, share news, and boost employee morale in the workplace.

More employee engagement is the key to a healthy workspace. Internal Communications Videos is one of the best ways to boost employee morale in any organization. Go for it!

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Video Marketing

5 Ways to Optimize Your Marketing Video For Social Media

Video marketing is an engaging way to connect with your target audience and build stronger relationships to enable your business prospects more efficiently. With the help of graphics, animation, storytelling videos, you can create an impactful video marketing strategy for your business that will generate more leads and more sales later. Videos are the easiest ways to promote your business online.

Everybody loves watching a video on social media and, this the only option where you can advertise your products and services to gain an audience reach. Here are five ways to optimize your marketing video for social media:

1 – Identify Your Target Audience

An effective video marketing involves getting to know your target audience so that you can make videos according to their interest and demands. Your videos should help them in every way. Identify your target audience first and then work according to their content preferences or requirements. Research and understand your client’s needs and produce a video speaking their language.

2 –Remarket Your Videos

Share your videos as much as possible. Advertise or remarket them again and again on various social media platforms where they can remain Infront of your audience so that they may remember it forever. Remarketing your videos will help your business grow instantly.

3 – Storytelling with The Video

Connect your audience with the help of storytelling videos that motivate or inspire them to buy your products and services. Stories are the perfect way to tell people what’s happening in and around their life. Incorporating effective storytelling methods in your video marketing can help the customers know your brand.

4 – Share Customer Reviews Through Your Videos

Having reviews about your company on a video is an influencing factor that will drive more traffic to your website. Ask your audience to write testimonials for your company that is social proof of your company’s powerful existence in the market. You can collect likes, votes, or comments on your video and share the same on various social media platforms to connect with influencers worldwide.

5 – Call-To-Action

A call-to-action video demands immediate action from the customers on your video that they enjoyed watching. Such videos help gain views and promote customer engagement. You can place a call-to-action at the end of your video to get their feedback on the same. You can do the following:

  • Ask a question in the comments section
  • Link your video to another piece of content
  • Put related videos
  • Ask them to subscribe to your newsletter at the end of your video
  • Ask them to connect with your company’s other social media profiles

A planned video marketing strategy can help share the information that is valuable for your clients.

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Video Marketing

What are the benefits of video for Your Website SEO?

SEO is the foundation of your online marketing business. Videos can help increase your website ranking that can impact your sales. Search engine optimization is a way to boost your business ranking on Google. An SEO video content will attract your target audience and create engagement, ultimately promoting your business website’s ranking on search engine results. Visual content interests’ people who are consuming it more than text. Just like you create SEO friendly content for your website to rank, the same is the case with video production. Make it SEO-friendly too.

Benefits of videos for SEO:

1 – Customers Can Stay Confident with Their Purchasing Decisions

Customers would like to watch videos talking about more of your products and services rather than reading a text. As videos are engaging, your target audience can get an idea of why buying products and services from your company will be beneficial to them. Therefore, with the help of a video marketing strategy, you can increase your website SEO.

2 – Videos Engage the Audience

Videos connect better with your customers. A well-planned SEO video marketing strategy can increase the number of viewers on the video and therefore divert traffic to your business website. As soon as you get the traffic, your website will rank higher.

3 – People Want to View Those Web Pages Containing Videos

As videos are interesting, more and more of your target audience will want to visit those websites which have compelling video content or that uses humour videos to promote its services. This way, you can grab attention resulting in better search engine results.

4 – Builds Your Online Reputation

A video on your website will keep your visitors busy for a longer duration. This way, you can generate more website traffic and build their interest and trust in your business. To see the long-term results of your online presence, you need to establish strong relations with your customers. Build an SEO optimized visual content.

People find videos very informative on a personal level. A high-quality video will drive more traffic to your website that Google will further use to acknowledge where your business stands in search engine listings. If you have a website, you should focus more on video making because your customers can watch and understand your business operations effectively. Besides, they will trust you with what they are seeing and getting to know. Don’t let your company suffer!

 

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Video Marketing

21 Video Marketing Stats You Need to Know For 2021

2021 is almost here and, video marketing has proved to generate more leads and revenue in the B2B landscape. People would rather watch a video than read about any company, product, or service. Videos can influence a large number of people who are searching for easy methods to learn about something new that may be a product, service, or your company. A video marketing company works according to a well-planned video making strategy that will gain more customers while promoting their business online. Have a look at 21 video marketing stats that you should be aware of for 2021:

Video Marketing Stats for 2021

1 – Approx. 88% of marketers prefer to use video marketing for increasing brand awareness

2 – 54% of professional marketers believe that video marketing generates better ROI than any other form of advertising

3 – 73% of marketers create at least two videos in a month for social media marketing

4 – There are 1 billion YouTube users worldwide

5 – 84% of people on Twitter watch videos

6 – People remain three times more active on pages with video

7 – By 2021, every business person will be using video to market their products and services and, internet traffic will increase.

8 – Saudi Arabia has 98% of people watching online video content while the US holds 85% of internet users

9 – 87% of people want to watch videos from their favourite brands

10 – 25-34 is the age group of people who view more online videos

11- 73% of customers want to know about a product or service with the help of a video

12 – 95% of customers believe that videos are more helpful in understanding any product or service

13 – 62% of marketers believe that homepage explainer videos are effective

14 – A website will rank higher in search engine results if it contains more video content

15 – 85% of customers purchased a product after watching a video

16 – Website landing page having a video can increase the conversion rate by 80%

17 – Videos attract 300% more online traffic as compared to another marketing strategy

18 – 95% of customers believe that a video should be 1 minute long only

19 – 85% of people watch Facebook videos without sound

20 – Everybody likes to watch a short one-minute video. Only 5% of people watch two-minute-long videos.

21 – An average social media user spends 88% more time on a website having creative videos

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Video Marketing

Should I go for a 3D Video Service or a 2D Video Service?

Nowadays, 2D and 3D animation videos have turned out to be the best forms of marketing as these videos can engage your targeted audience and pushing your marketing campaign ahead. Whether it is a 2D or 3D animation, every form of video marketing helps in enhancing your business sales and provide you better conversion rates. With the increasing importance of video marketing, everyone is hell-bent on leveraging it. But, most of the people are confused over choosing the right animation form for their business.

Before we decide on the best forms of video animation between 2D and 3D, let’s just see what 2D and 3D animation means.

2D Animation

This form of animation is largely used in the creation of cartoons, advertisements, games, educational materials, animated movies, and so on.

Owing to the increasing importance of video content, this animation form is much popular among the businesses today as 2D animation videos are said to rise the conversion rates by 20% which is a good thing for the growth of your business. Many companies hire a team of animation experts for creating these videos, while others seek their services online.

Following are the pros and cons of 2D animation video:

Pros: –

  • Lower costs
  • 2D animation Software is lighter than 3D animation Software
  • Story oriented

Cons: –

  • Less in Demand
  • Less Dynamic
  • Time Consuming

 

3D animation

3D animation form is a process which comprises of three-dimensional (3D) moving images. A proper manipulation of 3D objects or models are done to provide an illusion of movement or animation. 3D animation process is categorized into 3 important sections-modelling layout, animation & rendering. Modelling is a process of generating 3D images in a scene while the phase of layout and animation include positioning and animation of objects in a scene. The final process is the rendering process which is the final output of the animations done. Today, you can find a large number of software in the market that can help you in creating 3D animations.

Following are the pros and cons of 3D animation: –

Pros: –

  • Real Camera movements
  • More Realistic
  • Models can be reused
  • More Possibilities
  • Much popular than 2D

Cons: –

  • More complicated
  • Long lead times
  • Limited Imagination

Which Animation form would be the best for you?

Well, it all depends on your requirement. Before coming on a decision, just think what message you need to convey through your video marketing campaign. Go through the above-stated pros and cons of 3D and 2D video service as that will help you choose the right video service for you. If you are looking for highly effective and realistic video, then 3D would be the best for you. But If you like to show something in a story form with funny animations or want an instruction video, then 2D animation will be much-suited for your purpose. In addition to identify your requirement, you can also discuss with your expert team before choosing any animation form between 2D and 3D.

Conclusion

2D and 3D animation have indeed changed the face of marketing campaigns across the world. Their popularity will continue to be on rise in the future owing to their benefits. Both the animation forms have lots of potential but what would be good for you will depend on your nature of work, requirement and your business objectives. Choosing a 2D or 3D video service will be much easier for you if you take into account the above points as you will be able to differentiate between the two forms properly after going through these points and pick the one that suits you the most.

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Video Marketing

Video Marketing Ideally Suited for your Business

A recent survey reveals some amazing facts on how video marketing leverage business promotion and make a company popular. The publishing world whether it relates to print media, social media or company website, keeping the audience stick to the video is one key aspect throughout the active session of the website. There are some techniques that do wonders to the key metrics of the video available after it shared to the World Wide Web.

90% of marketers are using video in their campaigns and a promotional explainer video is a name behind the many increased conversion rates exceeding up to 80% when compared to the earlier stats. Any business endeavor can get worldwide acclaim through promotional videos by putting into use the right promotional strategies used in accurate zones. 90% of marketers are using video in their campaigns and a promotional explainer video is a name behind the many increased conversion rates exceeding up to 80% when compared to the earlier stats.

Either use promotional thumbnails that say much about the video through a little snapshot of the video in its thumbnail or at least a page that will work well when added as a thumbnail. The preview image can be the first frame of the video or the frame where the company is introduced to the audience. Sometimes the preview image can also show short snippets of the entire video to give an idea on what the video is about.

The product page is essential and is the core point where the video call to action will be taken into consideration. It is a product that the user is keen to buy and is, therefore, referring to the video at the first place. A common marketing trend is to generate interest and a product is introduced best by highlighting not the basic but the essential attributes of the same.

Silver Bazel has a clear-cut approach when it comes to the creation of explainer video with all aspects taken care off in the best possible manner. Need an explainer video? Contact Us.

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Video Marketing

How to Better Conversion Rates

According to Shayla Price, a B2C Content Marketer, “Adding explainer video to marketing campaigns builds an emotional connection with your customers, which can lead to brand awareness and sales.” Corporate explainer videos give exposure to your business and play a pivotal role in generating more ROI. Such videos are the best marketing trends and moreover will better your conversion rates. 80% people remember what they see and visual experience is the most trusted means of communication. Business marketing videos are backed by compelling storytelling and then bringing the product into the light with the use of well thought off animated graphics, visuals and thought to provoke promotional voice over.

A well written and easy to understand the script of a business explainer video is the crux of what is being explained and how well it catches attention. A sales pitch is almost incomplete without a voice given to it. When we come to explainer videos, scripts are the foundation on which the sales pitch rests and relays what is being told about the product. Such sales materials are full of catchy content backed by amazing facts or a storyline with product description as the main content. It is the voice over that counts and you can get it recorded by a voice-over artist and integrate into the explainer video.

Explainer videos create the benchmark that is needed for your sales pitch to do serious business for you. Try and implement a short video to the home page of your website and let it do all the talking. Silver Bazel offers solutions that will best promote your business through explainer videos. This explainer video company comprises of a very talented team of scriptwriters, 2D sketch artists and 3D animators who will make your sales pitch appealing and the most viewable piece of information available.

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Video Marketing

Explainer Video Marketing- Some Steps to Create Recognizable Gains

We have experts talking about best explainer videos and agreeing to the fact that Explainer videos grab much of the attention if the sales pitch explains the essentials of the company product and its services. The basic aspect that we can relate to is the ‘Power to Explain’. How to explain? Explanation can be in long paragraphs that describe your company and the service it caters to but this is something websites no longer have and neither are they interested. Webmasters need something which is visually attractive, interesting and well explained in the most thoughtful manner.

The next few lines explain in detail on how explainer videos looks into the customers point of view before taking the first step towards video creation. Facts reveal that explainer videos takes into account the problems faced by the customer who will actually be enjoying the benefit of the product and how it can be the possible solutions to all their worries. Video marketing help in emphasizing the sales pitch and actually relate to the customer’s problem. In this way explainer videos in Delhi NCR serve as the best B2C solution that promoted your company services to the right channel.

There has to be something relevant in the form of a storyline and also the voice over that interacts with the audience and helps them make decisions. Scripts are the foundation and it should have elements that clearly explain the company’s effort and motive behind introducing their value added product and how the audience will benefit out of it. It is the crux of an explainer video without which animated explainer video creation becomes a simple waste of time. Incorporate a voice over script and add much needed edge to your video.