Categories
Video Marketing

7 Tips For Making Your Videos Look More Professional

How do you create brand videos? Do you have video makers in your company? Or are you facing challenges with professional video editing? Whatever may be your reason, we will tell you how to make your videos look more professional. It’s worth knowing.
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Many companies think video making requires expensive tools & equipment, so they drop the idea of video creation for the business. It is false.

Making a video & giving it a professional look is all about your using accurate techniques. You need to monitor and pay attention to a few things like lighting, background, positioning of the camera, etc. Don’t worry, as we will guide you with professional video editing through this blog.

Follow these seven tips to improve your video quality.

1. Use Properly Placed Light During Filming

In any video, ensure that you shoot in properly placed light like the sun, perfect natural lighting for stunning shots. You can arrange your filming schedules, in the morning, or evening. If it’s a cloudy day, you can get the best shots. It is for outdoor filming.

If you make a video indoors, you can target specific areas with a natural light source. Else, you can place lamps or other artificial lighting sources like a ring light, etc. to make your video look professional.

2. Keep Your Video Background Clean

Keep your background clean to get a professional video look. Solid colored backgrounds are usually the best techniques that most video makers keep in mind before shooting any video. If you don’t have a clean background, you can hang a bedsheet or anything that looks sophisticated in the background. Your workplace at home can be a perfect spot for filming videos.

3. Always Pick A Professional Video Editing Software

A pro video editing software can create wonders with your raw footage. An expert video editor uses tools like Adobe Premiere Pro, Camtasia, Final Cut Pro, etc. What should you consider when choosing a video editor software? Here are a few things:

• Text addition in the video
• Crop, trim or modify features
• Ability to add transitions & filters
• Stock videos and sounds availability

4. Follow A Simple Editing Style

If you make your editing simple & clean, it will make your video look more professional. Check for noise cancellation to clean background disturbances, if any. Whether you do video editing yourself or hire an expert from a company, ensure to edit videos profoundly. Cut pauses in between the speech. You can also add sound effects, transitions, etc. to impress the audience with quality videos.

5. Avoid Blur Footage

If you cannot hold a camera steadily, use a tripod or a sturdy surface to place your camera. Blur videos or low-quality videos are risky for your business as they may incur losses for your brand. If your footage turns out to be blurred, even after you do your best efforts to avoid it, you can use video stabilization software that fixes shaky footage problems.

6. Capture Footage From Different Angles

To make your video look interesting, capture footage from different angles like in a how-to video, product demo video, or any other video that shows a story from every angle/direction. It will maintain the interest of your audience in a video for a long. Use this technique and bring out the best of the story.

7. Share Videos Online

After video creation, do not forget to do the final step. That is sharing it on social media & other relevant places online. It’s time to show the result to the audience & impress them with your video editing skills. If you want to join the community of expert video makers, you must show your work by sharing it with them. Do online promotions and develop your fan base. Be professional in your approach & publish SEO-friendly videos to gain maximum views.

For effective branding, use professional videos and stand ahead of your competitors. If you are short of time & want professional video-makers to do video editing, feel free to contact Silver Bazel anytime. We specialize in professional video editing and related services.
Over to you now!

Categories
Video Marketing

Inbound vs Outbound Video Marketing

What is the difference between inbound video marketing & outbound video marketing? We will read the difference in this blog.

What Is Inbound Video Marketing?
Inbound marketing is to-the-point marketing that attracts the specific prospects looking for your products/services. It provides exact content that is essential for the target customers. Inbound marketing includes marketing through:

  • Blog posts
  • Video content
  • E-books
  • Webinars
  • Tutorials
  • Podcasts
  • Newsletters
  • What is the most vital aspect of inbound marketing? It is a good content strategy. You must identify your target audience first and then deliver quality content as per the requirements. Inbound marketing demands publishing relevant content that addresses customers problems and help them decide.

    Inbound video marketing generates leads and changes frequently. Social media platforms use technology to interact with your target audience and influence their brand buying decisions. Let’s check some inbound marketing statics:

  • Trigger email gets 119% higher clicks than regular email.
  • 80% of users reply to emails quickly through their phones. Your website should be mobile compatible.
  • 27% of TV sets having internet connectivity were shipped worldwide in 2012.
  • Only 0.5% of Facebook users contact the brand they like.
  • 90% of people trust the content that comes from a video influencer.
  • What Is Outbound Video Marketing?

    Outbound marketing, often known as traditional marketing, is where the main objective of marketers is to reach out to many customers as possible & persuade them to buy products. The main motive of outbound marketing is to raise awareness about your product/service that is not limited to a specific group of target audience. Here the target audience is undefined. This type of marketing includes promotion through:

  • Billboards
  • TV commercials
  • PPC ads
  • YouTube ads
  • Radio commercials
  • Nowadays, outbound video marketing is getting outdated. Why? Because there are other modern marketing tools available in the market that have lessened the need for outbound marketing. However, that’s not true. Let’s see why and how:

    What Is the Difference Between The Two?
    The basic difference between the two is that inbound marketing focuses on interacting with a specific audience who is interested in buying your product. While outbound marketing focuses on attention-grabbing as many audiences as possible. However, the truth is both these marketing styles can bring you profits depending on how you use them.

    Putting in the best efforts and optimum budget can help you make the best out of the two. Do proper research on your target audience and invest in running a brand awareness campaign. Therefore, we will tell you where you can use the two and grow your business.

    When to Use Outbound Marketing

    If you want to boost brand awareness, grow your audience, or get instant profits, then use outbound marketing. It helps generate quality traffic, brand recognition, and more sales.

    When to Use Inbound Marketing

    Inbound video marketing can be used for SEO other essential practices for business. It needs a lot of market research, planning, and delivering quality content that undoubtedly pays off.

    Focus more on how to fulfill your audience’s requirements and act accordingly. You cannot accomplish your business goals without knowing who your audience is. You must produce quality content for your website to stay on top of the game. If you want to invest in outbound and inbound video marketing, please connect with Silver Bazel at +91 8881 380 380. You can visit www.silverbazel.com for more details. We are waiting!

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    Video Marketing

    Video Marketing Services & YouTube Video Marketing

    Videos are in trend. 90% of brands use videos in their marketing strategies to acquire customers on social media. Why not? Videos are engaging, informative, and entertaining. They convince 80% of customers to buy a product or service. Especially during the pandemic, videos were in demand. Many industries have switched to video marketing to promote their business on social media. Do you still think you can rank your business without videos? It is the right time for a change.

    Why Should You Choose Video Marketing Services?

    Every day 60% of people watch videos online daily. Videos grab attention quickly and remain in demand every time. A video is an influencing tool for your business that delivers profitable results. Here is why should you choose video marketing services for your business:
    Grows online traffic

  • Increases brand awareness
  • Generates new leads
  • More conversions
  • Achieve your sales goal
  • Builds credibility in the market
  • What are the Benefits of YouTube Video Marketing?

    YouTube videos ads divert more traffic to your website. Plus, many people prefer to watch YouTube videos to gain detailed information about a product or service. They feel at ease learning from YouTube videos. More traffic is beneficial for your brand awareness. It serves as a magnet. YouTube is a big platform where billion of users watch videos daily. You can upload your business videos and gain more traffic.

    How to use YouTube as a promotional tool for your business? The answer is through paid ads or paid promotions. You can promote your business and get real traffic engagement Through YouTube paid ads. Paid promotions on YouTube are essential to promote the video and bring it to the limelight. Get YouTube views, YouTube subscribers, YouTube likes with the help of Silver Bazel, a professional video marketing agency in Delhi-NCR. The most popular and key benefits of YouTube marketing are:

  • Captures audience attention quickly
  • Strengthens your sales pitch
  • Boosts credibility in the market
  • More views and subscribers, more traffic
  • Boosts brand awareness
  • Generates more revenue
  • Boosts SEO

  • YouTube advertising is the best way to make your products visible online. It expands your business reach three times more. People pay more attention to your ad on YouTube. If you invest in YouTube video marketing, you can be successful early.

    Use verified and helpful video marketing skills of Silver Bazel

    Silver Bazel offers cost-effective video marketing services to help you drive results, increase brand visibility, and boost more conversions. We make video content for all social media channels especially YouTube, where we run paid campaigns to help you stand ahead of your competitors. We promote your products and services uniquely on YouTube. We help grow your channel and gain maximum social media followers. Our video marketing methods are authentic and deliver real-time results. Get in touch with us at the earliest for YouTube paid marketing and other video marketing services.

    Categories
    Video Marketing

    How Small Businesses Can Use 2D Animation Video to Marketing on YouTube?

    2D animation is an engaging video marketing technique that can tell your business story more comprehensively. 80% of people learn from the videos, and 60% of the marketers believe that 2D animation is a more popular form of video content that their audience loves to watch. For these reasons, social media is full of visual content that engages more audience. Social media platforms like Facebook, Instagram, Twitter and so on have more than 1 billion video streams every day. Visuals are engaging and attractive as compared to the picture or images. Here are the statistics that you should know for doing impactful video marketing:

  • If you post a 2D animated video on the landing page of your website, you can increase the customer conversion rate by 90%
  • 55% of the customers are more likely to purchase your product after watching a 2D video
  • 70% of people remain online every day on their respective social media accounts
  • 59% of marketers prefer to promote their products and services through 2D animation video
  • YouTube has many active users who watch animated videos every hour


  • You should include 2D animation as an essential part of your marketing strategy to gain more conversions and customer engagement. 2D animation videos get viewers’ attention quickly and, they remember it for years. You need the traffic to make your business successful and, a 2D amination video can help you with it.

    Why Should You Use 2D Animation Videos to Marketing on YouTube?

    Many people prefer to watch videos that are entreating and fun to watch. 2D animation videos use graphics and other creative video elements that attract the consumers and influences sales later. There are various reasons why 2D animation videos are the best promotional strategy:

    1. 2D Animation Videos Evoke Emotions

    2D animation videos attract your target audience and evoke their emotions. Such videos initiate a conversation. They tell your business story uniquely and compel the audience to take immediate actions with buying a product. Besides, people watch animation videos because they are eye-catchy and provide information about the business.

    2. 2D Animation Brings Life to The Products

    Animation is a perfect tool to bring more customers to your business. With the help of 2D techniques, you can simplify complex topics and make them easy for your target audience to understand. Animations can bring life to unliving products and show them differently. Add motion to your characters that can show how mechanisms work.

    3. 2D Animation Is Fun

    2D animation uses characters that are entertaining and fun to watch. Animations videos go viral quickly. People want entertainment these days. Hence, animated videos are love. People of all ages love watching 2D animation videos that are popular and liked by all.

    4. A 2D Animation Video Is Cheap to Produce

    It is one of the benefits of using 2D animation videos for social media. Production cost is less and, you don’t need to spend much. You can use free 2D video making software and make an engaging video for your company. By 2022, internet traffic will double by 90% and, animations will rule online. Animation videos are best for your business.

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    Video Marketing

    10 Reasons Why You Need to Use Video Content Marketing in 2022

    In simple words, video content marketing involves promoting a business through visuals containing engaging content. It is creating, publishing, and sharing quality content to potential customers to grow business sales.

    How is video content marketing helpful for business? The vital trick is to keep your marketing strategies loaded with video content. Be the first one to use this strategy and keep your business running throughout. Be relevant and authentic with your video content. Nowadays, video content marketing is in demand. Around 80% of companies are using it to fulfill their business goals these days. Why should you stay away from gaining profits?

    Here are 10 reasons why you should use video content marketing in 2022:

    1. More Business Sales

    Video content marketing boosts your business sales by bringing more online traffic to your doorstep. If you want to grow your business quickly and impress the audience, you must use video content marketing in your marketing campaigns and tell your business story to the world.

    1. Boosts ROI

    Video content is said to increase conversions by 50%. Marketers nowadays use video content marketing to influence potential buyers and persuade them to buy their products. It brings more sales and boosts ROI.

    1. Develops Trust and Credibility

    People trust you when they see relevant content of your business. Video content is easier to understand. People prefer to trust the products that contain authentic content explaining their features and benefits. Video content marketing helps in developing the credibility of your business in the market.

    1. More Business Exposure

    Videos give you more exposure. You must create highly engaging content to impact your audience’s mind and build trust in them. Video content explains things differently and uniquely. People watch videos that contain information they need. So, write accordingly.

    1. Connects Mobile Users

    People can view videos on any medium like mobiles, laptops, and more. Video content should be made mobile-friendly to create a personal touch with the audience. People carry their mobile all the time. It gives them plenty of time to watch your videos.

    1. Simplifies Complex Concepts

    Video content is easy to understand. It simplifies complex concepts and, people find them easier to understand. Video content is engaging and informative. Creating videos with quality content can help you a lot in promotions.

    1. Engages Every Buyer

    Video content is different as it contains helpful information describing a product uniquely. It has humor and other fun elements that add value to the video. Your clients trust you and get impressed if you show them a quality video with unique content.

    1. Encourages Social Shares

    People share what they like. They share videos more that contain meaningful content. If you use video content marketing, it will encourage your audience to view them andalsoinfluence their buying decisions.

    1. Creative Video Advertising

    Video content marketing is an engaging form of digital marketing that uses informative content to gain audience trust. It uses creative ways to engage more people. Even the ads in video content marketing are full of creativeness.

    1. Generates More Leads

    Video content is popular. It helps generate more online traffic and drive quality leads to your business. Video content marketing is a must-try strategy for every business type, small scale or large.

    Do you want to use video content marketing in your marketing strategies? To utilize video content marketing services at affordable costs, you can call Silver Bazel and let them start working on it quickly. We are the best in our work. Get in touch with us today.

    Categories
    Video Marketing

    5 Powerful Reasons You Need To Use Video Marketing

    Video marketing is a popular form of online marketing that promotes your products and services globally. 2D animation company make more and more video content that helps generate an audience and boosts the business. Video content on social media gets more views and attracts new potential customers and website traffic. It becomes easy for your new customers to understand about your business with the help of videos. Why is video marketing important? How it will increase business sales? You need to use video marketing in 2021 and, here are some reasons why:

    Video Marketing in 2021

    1 – Creates Strong Emotional Connection

    Video uses storytelling that creates a strong bond between the viewers and the product. People nowadays watch videos more as compared to reading a text. A video drive grabs the attention and is useful in building a strong relationship with the buyers. Your audience can relate to your product.

    2 – Drives Organic Traffic Online

    With the help of video content, companies can get more organic traffic online. Video producers create short, simple, and engaging video content that automatically attracts the audience to your website. When your buyer likes a product, they will search the link to make the final purchasing decision to visit your website. This way, videos are generating online traffic for your website.

    3 – Builds Your Business Credibility

    As more and more people are watching your company video, it builds your business credibility in the market. Your customers will share the video with other social media platforms and, your business will get a ‘trust badge’ to stand out ahead of the competitors.

    4 – Detailed Product Description

    With videos, you can explain your product or service in detail. 3D animation videos, explainer videos, informative videos, and more can take your business to the next level. Video production companies use these video formats to explain everything about their products to potential buyers.

    5 – Attracts New Customers

    Videos help your buyers make purchasing decisions. When your buyers can understand your products, they will buy them for sure. Videos keep users on your website page engaged and persuade them to know more about your products and services. Those who want to get product descriptions can understand about a product through videos.

    Video marketing gets new customers for your business who are interested in buying your products and services. It is a powerful online business tool that every marketer should use in 2021 that increases the chances of higher business growth and more profits.

    Categories
    Video Marketing

    Why Video is Important for Your Email Marketing?

    Why people use videos over other marketing strategies?

    Well, the simple reason is that they bring you more traffic and are extremely helpful in reaching to your targeted audience.

    Using video can boost your web presence within a short time and you get the desired results out of your marketing campaign.

    Using videos in an email marketing campaign is also beneficial for driving positive results to your business.

    Video marketing really works well towards achieving your business objectives.

    Here are a few reasons why should you include video in email marketing:-

    1) Emails with Videos have Greater Impact on your Audience

    You would be surprised to find that as much as one-third activity of internet users is spent watching videos online. These simple statistics show how much users love videos more than anything else. Due to their fun quotient, videos are easier to consume than any other promotional strategies. Emails with videos have higher chances of being opened and watched by your audience. The open rates of emails with videos are 19% as compared to the ones with no videos. Keeping this statistic in mind, it is always beneficial to add a video in your email marketing strategy.
    However, if you are planning to use them in your email marketing campaign, make sure to create and add videos that are interesting, funnier & easily comprehensible.

    2) Best for showing your Product’s Teaser

    Using videos in email marketing in 2019 is going to be really advantageous for you as they really push your business engine ahead. Videos used in emails help customers getting a know-how of your product in brief which can really impact your business sales. Many customers agree that videos received in their emails have not only helped them understand the product but also helped them in making decisions to purchase these products. Besides, the customers are also of the view that they got a valuable insight about the products through the video embedded in their emails.

    3) Great for Spreading Announcements

    You can use videos effectively for making an announcement such as a new service, product or an offer. Owing to the increasing consumption of videos than the textual content, adding a video in your email is always helpful and profitable for you. So, if you are looking for explaining something to your targeted audience, video email marketing is better for you. It will help you display your message clearly before your audience which will certainly enhance customers’ engagement towards your brand.

    4) Personalization

    When you use videos in your email marketing program, you are doing justice to your whole marketing campaign. The reason is that just everybody opens his email on his phone and your video email can land right in front of them. There is a bit of personalization factor when you embed videos in your email. And they really help in increasing the engagement of your customers with your products. And when you go personal with your customers, there are higher chances of having powerful communication with your clients.

    5) Cost-Effective

    While traditional marketing tactics like TV or print ads and direct mail can become quite costly with all the fees involved, there are very little costs involved with email marketing. Depending on your in-house resources, you may need to hire help to create email content, and most businesses also pay to use email marketing automation services, which make effective email marketing less time-intensive. However, these costs are fairly minimal when compared to buying add space or paying to print and mail marketing materials to leads and customers.
    In addition to its relatively low cost, email marketing also provides a high return on investment (ROI). According to Campaign Monitor, every $1 spent on email marketing typically generates about $38 in ROI. This statistic indicates just how cost-effective email marketing can be for businesses, especially smaller businesses that are working with smaller budgets.

    Overall, email marketing is the perfect digital marketing tactic for businesses working with small budgets because it’s relatively inexpensive to start and maintain email marketing campaigns. Similarly, email marketing tactics like segmentation and triggered campaigns help you get the most for your money, allowing you to grow your business without pouring all of your revenue back into digital marketing. The cost-benefit is a major reason why your business should leverage the importance of email marketing.

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    Video Marketing

    5 Reasons Why Internal Communication Videos Are Important?

    Internal communication videos are an essential part of any organization that promotes communications among employees on behalf of the management. Whether a company has to announce a new policy or inform the employees about a new event, an internal communications video is the perfect way to inform about any activity that is going to happen in the future.

    Usually, it is the responsibility of HR or PR departments to deliver such videos to the employees, but other small departments can also do the same. Have a look at the reasons why internal communications videos are vital for your organization:

    1 – You Stay Well-Informed

    Your employees will stay updated with the latest changes, updates, hiring, issues, and more happening around them within the organization. Internal communications video keeps your employees informed about every detail of your company’s work structure.

    2 – Promotes Employee Engagement

    Your employees can engage and motivate each other to do work in a better way. They can hold discussions, share positive feedback about the organization, talk, and support each other in work leading to better productivity at the office. It creates room for a two-way conversation.

    3 – Creates A Channel for Discussions

    Internal communication videos create a channel for discussions, news sharing, feedbacks, public debates that are essential to enhance open communication at your organization. You can create a discussion forum where your employees can raise their voice against any issues they may be facing with your company. Your employees can discuss the changes, problems if needed in the organization. Listen to them and ask for their feedback at regular intervals. Internal communication can improve the overall functioning of your organization if you follow a planned strategy to develop a strong bond with your employees.

    4 – Personal and Professional Development

    Internal communication videos are both personally and professionally good. You can support your employees with the help of engaging and motivating content on your videos that you can use as their training tool too. This way, you can promote a healthy work environment in your organization.

    5 – Increases Positivity at Work

    Internal communication videos are engaging and increase positivity at work. By showing a strong connection of employees between different locations, remote workers, service charge everyone can communicate with each other, share news, and boost employee morale in the workplace.

    More employee engagement is the key to a healthy workspace. Internal Communications Videos is one of the best ways to boost employee morale in any organization. Go for it!

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    Video Marketing

    5 Ways to Optimize Your Marketing Video For Social Media

    Video marketing is an engaging way to connect with your target audience and build stronger relationships to enable your business prospects more efficiently. With the help of graphics, animation, storytelling videos, you can create an impactful video marketing strategy for your business that will generate more leads and more sales later. Videos are the easiest ways to promote your business online.

    Everybody loves watching a video on social media and, this the only option where you can advertise your products and services to gain an audience reach. Here are five ways to optimize your marketing video for social media:

    1 – Identify Your Target Audience

    An effective video marketing involves getting to know your target audience so that you can make videos according to their interest and demands. Your videos should help them in every way. Identify your target audience first and then work according to their content preferences or requirements. Research and understand your client’s needs and produce a video speaking their language.

    2 –Remarket Your Videos

    Share your videos as much as possible. Advertise or remarket them again and again on various social media platforms where they can remain Infront of your audience so that they may remember it forever. Remarketing your videos will help your business grow instantly.

    3 – Storytelling with The Video

    Connect your audience with the help of storytelling videos that motivate or inspire them to buy your products and services. Stories are the perfect way to tell people what’s happening in and around their life. Incorporating effective storytelling methods in your video marketing can help the customers know your brand.

    4 – Share Customer Reviews Through Your Videos

    Having reviews about your company on a video is an influencing factor that will drive more traffic to your website. Ask your audience to write testimonials for your company that is social proof of your company’s powerful existence in the market. You can collect likes, votes, or comments on your video and share the same on various social media platforms to connect with influencers worldwide.

    5 – Call-To-Action

    A call-to-action video demands immediate action from the customers on your video that they enjoyed watching. Such videos help gain views and promote customer engagement. You can place a call-to-action at the end of your video to get their feedback on the same. You can do the following:

    • Ask a question in the comments section
    • Link your video to another piece of content
    • Put related videos
    • Ask them to subscribe to your newsletter at the end of your video
    • Ask them to connect with your company’s other social media profiles

    A planned video marketing strategy can help share the information that is valuable for your clients.

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    Video Marketing

    What are the benefits of video for Your Website SEO?

    SEO is the foundation of your online marketing business. Videos can help increase your website ranking that can impact your sales. Search engine optimization is a way to boost your business ranking on Google. An SEO video content will attract your target audience and create engagement, ultimately promoting your business website’s ranking on search engine results. Visual content interests’ people who are consuming it more than text. Just like you create SEO friendly content for your website to rank, the same is the case with video production. Make it SEO-friendly too.

    Benefits of videos for SEO:

    1 – Customers Can Stay Confident with Their Purchasing Decisions

    Customers would like to watch videos talking about more of your products and services rather than reading a text. As videos are engaging, your target audience can get an idea of why buying products and services from your company will be beneficial to them. Therefore, with the help of a video marketing strategy, you can increase your website SEO.

    2 – Videos Engage the Audience

    Videos connect better with your customers. A well-planned SEO video marketing strategy can increase the number of viewers on the video and therefore divert traffic to your business website. As soon as you get the traffic, your website will rank higher.

    3 – People Want to View Those Web Pages Containing Videos

    As videos are interesting, more and more of your target audience will want to visit those websites which have compelling video content or that uses humour videos to promote its services. This way, you can grab attention resulting in better search engine results.

    4 – Builds Your Online Reputation

    A video on your website will keep your visitors busy for a longer duration. This way, you can generate more website traffic and build their interest and trust in your business. To see the long-term results of your online presence, you need to establish strong relations with your customers. Build an SEO optimized visual content.

    People find videos very informative on a personal level. A high-quality video will drive more traffic to your website that Google will further use to acknowledge where your business stands in search engine listings. If you have a website, you should focus more on video making because your customers can watch and understand your business operations effectively. Besides, they will trust you with what they are seeing and getting to know. Don’t let your company suffer!