Pre and Post Corporate Video Production Tips

Corporate videos are the buzzword today due to their wide reach to the targeted audience spread across the world.

As a video production company, you work for innumerable clients to create recruitment & training videos, broadcast commercials, explainer films, branded content, and testimonials.

Creating corporate videos is not difficult but you need to know a few important tips to create such videos that will help you come up with an amazing and informational video.

Shooting these videos involves pre and post-production phases-both of them are important for the final creation of the video.

First, we look for a few following pre-production tips for creating corporate videos: –

1. Writing the Script

After you have started your project, the first thing in the pre-production phase is to write a script!

Writing a powerful script is the most challenging work for any video as your script should go with the message you want to convey to your targeted audience.

In the pre-production stage, everybody is concerned about writing an engaging script so that it can attract their potential customers to its products and services. Scriptwriting should be done keeping in mind the requirements of your clients to save from the extra effort of editing the script again and again.

2. Scheduling

The other thing required in the pre-production stage is proper planning and scheduling of shooting as well as editing. You must hatch a strong plan to produce, shoot and edit your video so that you might not land into any problem afterward. You should make a prediction beforehand as to how much time a video will take.

3. Shooting

Corporate video production has changed dramatically in the last fifteen years due to the introduction of digital cameras. These modern cameras have reduced the price of video production and made video production services easily accessible for several filmmakers.

Shooting these days is easy as all you need is a camera, its tripod, rig or sound recording equipment as well as lighting.

Nowadays, you have several options:  you can spend a great amount of money or you can just spend on a wireless plan and can easily shoot with your smartphone.

4. Audio Recording

For creating the best corporate video, you need an excellent audio recording.

Low audio is not going to give you the results you are looking for in your video

The more qualitative the audio is the more it will enhance the look of your video. If you are working with a camera with the best quality video recording then you need not do anything. But if you are not then you must use external audio recorders along with a good mic so that you will get your desired output.

5. Lighting

Lighting plays a vital role in producing a corporate video!

Not many people take it so seriously but lighting is a major factor in creating an amazing video!

So, the best thing is to shoot in a well-lit environment so that your video output should be amazing.

So, we are done with pre-production tips to create a video!

Now it’s time for looking at some post-production tips that will make your video production process smoother than ever before.

1. Make Reviewing Process Smoother

The post-production process of a video should be simple so that you might not get more stressed. Since the post-production process of a video is a complex job so it is important to make sincere efforts to make it much smoother. The greatest problem in a corporate video post-production process is to revise the video several times that takes most of your time and leave you distressed due to editing your video again and again.

2. Editing

When you are on with your review process, then editing is a decision-making procedure. Just edit your video in the best way. If you have taken multiple shots and you choose the best shot out of them and edit your video accordingly then you are on the way to produce an engaging video.

3. Music

Music is one of the crucial things in producing an excellent corporate video for your clients. If you choose the best background music for your video, you will succeed in getting that the professional tempo and feel you are looking for.

4. Final Approval

Once you are done with creating your video, the next thing is to share it with your client for his confirmation. You can also find several review programs that are considered the best for real-time feedback and revisions.

5. Marketing

When you deliver your video, it’s up to you to market your video. If you have gone into an agreement with your client, then you can link or host the video on personal pages.

Learning marketing strategy is not a herculean task but it’s also not as easy as a child’s play!

In every marketing strategy, you are required to keep experimenting with many advertising means to check the behaviour of your targeted audience.

The newest form of marketing is explainer video which is a way ahead than the traditional marketing strategies. Some marketers are confused about using this marketing technique; however, getting explainer videos created is highly beneficial for your business.

1. More Information in Short Time

We better know the efficacy of a picture rather than mere words! So we can better imagine the impact of the video!

A mere 2-minute video can do magic for you and attract your target audience. The volume of information provided in a video is broad and is interesting enough to catch the pulse of the audience.

The script or the information you need to display is written by a professional who better knows your vision and can sum up your product/service information in limited word.

2. Excellent for SEO

Explainer videos are the future of marketing!

Yes!

Google and other available search engines like websites with the videos as these videos are considered good for SEO purposes. Videos posted on your website and social platforms are really beneficial as they help in increasing your website ranking in the search engine pages. Good SEO is the main aim of every business owner and videos attract search engines as they are loved by all.

3. The audience will Love your Explainer Video

Your audience will surely love your animated explainer video as they are created in a brilliant way!

An explainer video, made up of an interesting script and funny animation, is the best way of marketing your brand. Once your viewers will see your explainer video, it will stay in their mind for a longer time and persuade them to buy your product or service. As your product or service is explained in an amazing manner in the video, it becomes memorable and makes a strong bond with your audience. The story of the video is told by amazing visuals and sound which makes it much more enigmatic than other marketing strategies.

4. Higher Engagement

It is true that your targeted audience will like to be engaged with your video rather than liking social posts as well as text articles.

As an explainer video is made for the targeted audience, its future is certainly brilliant. Time is not far when video marketing will take over other marketing strategies in terms of the engagement they provide to an audience. So there are higher chances of your audience’s involvement in a video rather than a long blog post written for attracting the customers. The audience will get to know every single detail of a particular product or service as explainer videos are created with due care and keeping in mind all the important information that is to be given to the customers.

5. Increased Conversion Rate

For many marketers, the video conversion rate is high than other marketing techniques. Big giants such as eBay and Amazon say that adding a video to a product has effectively increased their sales dramatically.

An explainer video tells your product story in an emphatic way which helps in your product story to go viral and faster. If your video is viral, you will hope to reach a large number of your potential customers in a short span of time.

6. Explainer Video Explains your Product Effectively

A well-crafted explainer video gets the love of everybody who watches it!

These videos are able to convey a complex message in a lighter and comprehensible manner. They can present broad information in a short time as these videos are a combination of visuals, audios, and animation. So they are highly impressive than the mere text. Viewers who watch these videos get the idea that they are watching an interesting movie. An explainer video can create a bond with your audience that becomes highly beneficial for you.

To conclude, there are higher chances that explainer videos will continue to be in trend given their powerful visuals and a funny tone which clearly gives the important details about a product or a service.

A successful business calls for leveraging best marketing strategies to their optimum level to get augmented conversion rates.

But are all marketing strategies powerful?

Well, certainly not!

As traditional market tactics have gone obsolete and online marketing has turned out to be the new champ, there has been a dramatic change in marketing our products and services in this new age.

Gone are the days of big hoardings and banners used from brand promotion!

Now is the time of smart marketing strategy i.e. video marketing strategy!

Video content, as you all know, is the real driver of change and is much reliable & powerful as compared to other marketing strategies.

These videos, popularly called as explainer videos, are aimed at driving your business sales to the maximum.

A product explainer video is a hot cake these days as they work better than any marketing tactics used in the world today.

But why product explainer videos are the best for your struggling business?

Well, they have great potential and are proven marketing techniques to provide your brand a desired recognition.

Let’s know how product explainer videos drive your business sales:-

1 Versatility

You may find a good range of videos that may fit the bill for you! However it all depends from which industry you come and also which product you are going to sell.

There’s no comparison of product explainer videos as they are clear-cut product representation videos that are solely aimed to present a product in a much nicer and impactful manner.  

And you can shape a video in many ways through the great storytelling approach coupled with a catchy product representation.

2 Showcase your Product Clearly & Beautifully

Showcasing a product in the right way is all that matters the most! When you introduce your product in an interesting way with all the features highlighted and presented clearly, your audience will surely fall for them and want to purchase them.

Although clear product images too can help your audience understand your product, yet the videos are an effective way to provide nitty-gritty of your products.

3 The SEO Benefits

Google likes video content and this is the reason why there is a new trend of producing video content more to get ahead of your competitors. So, a product explainer video, in this case, is much SEO oriented than any other content type and improve your ranking on search engine.

A product explainer video available on your site’s homepage, facebook page and YouTube channel might turn the tables for you as far as your brand promotion is concerned.

4 Product Information in an Interesting Way

What will happen if you display your product in a boring way? Well, nobody wants to buy it! Isn’t it?

Well, with a product explainer video, any product description can be made interesting. The more interesting and informational your product explainer video will be the more it will resonate with your audience.

Many companies want to use product explainer videos to make their customers understand as to what their product are up to through a nice and catchy product representation used in the video.

And they get successful in what they want to achieve because product explainer videos lure the audience more than mere text content written for engaging the audience.

5. Product Explainer video Boosts Conversion Rates

Product explainer videos are really useful when it comes to boosting conversion rates. The reason is that such videos are quite engaging and amazing that helps the customers watch them and get attracted to them.

Reason being is that they are aimed at increasing the awareness of your brand in a much desired way. When your video goes viral, it is possible to get increased conversion rates that will help your overall business grow much faster.

Explainer videos can transform your business growth to the optimum level! A business that is away from customers and success can be boosted up with the use of such videos.

Explainer videos, when created in a perfect manner lure your customers and let them connected to your brand. They are the best marketing tools to educate your worldwide clients and to drive conversions for your business.

And the results of using such videos are awesome!

Many companies who have used explainer videos earlier have witnessed that such videos have improved their website’s conversion rate and boosted their sales to a great level.

Owing to the benefits of explainer videos, many companies search for the explainer video companies in order to hire them. However, not all firms are lucky to find professional companies and end up being duped by these companies.

So, it is always judicious to keep in mind a few factors that will really help you choose a perfect explainer company.

Tips to Hire Best Explainer Video Company

1) Companies with Great Portfolio

First things first!

Once you are on with picking up an explainer video company, you should go ahead to see their work as that can tell you about their standing and reputation in the market. Just check as to what type of videos they have created in the past and how much they are effective in boosting the business of the clients.

When you are watching their videos, judge them on the basis of a few parameters such as great sound effects, seamless transitions, good paced voiceover, and a quality script.

If you are satisfied with their quality, then don’t think twice and go ahead to choose them straightaway!

2) Match your budget with them

Different video companies charge you different price tags! However, the basic price of an animation video is from $700 to $72000, so, it’s always up to you to decide on the best price that will be much suited to you. Although it is somewhat tough for a company to quote its final price in the initial conversations, yet you can just have an idea of their price range. Once you know their price range, just try to bring them to an acceptable price range according to your requirements. Try to match your budget with them and when you are successful to get the right quote from them, hire them straightaway.

3) Their art of story-telling

The most essential ingredient of an explainer video is that it revolves around a story. An explainer video is enriched with energetic music, slick motion, powerful voiceover, and quality graphics. The most important key element in such videos is its story that drives the success vehicle of a company. While checking any company’s portfolio, don’t only see these videos, but only listen as to how they have crafted a story.

4) See if you would like working with this company

This is the most underlying question you have to ask with yourself. You have to judge whether this company’s offered services are just in sync with your requirements. Just look carefully whether you have successfully established a business relationship with your chosen company or not. Do you enjoy talking on phone calls and sharing your views in meetings? Once you know that you both are on a similar level of thinking, then just go ahead and hire that company to get your explainer video created.

5) The company must have a proven process

A renowned explainer video production firm must have a proven process for the accomplishment of their projects. So, you should see if any such established process is there in your chosen company. If it is not there, then the company is not professional and doesn’t get regular work.

On the other hand, a company that talks about a set procedure is professional and can plan in the most professional way when it comes to producing your video. So, try to hire the company that sticks to a set process as that company has the capability to produce great explainer videos for you.

So, have you understood the key factors through which you can judge a company’s credibility? Now, you can start calling some video production companies and check all the parameters to choose the most credible company for you.

In recent times, Explainer videos are the best channel through which a brand can be efficiently promoted. These videos prove to be the finest advertising tools for your business by enhancing your online presence the way you like it.

The powerful visuals created by explainer videos can effectively elaborate your whole business ideas into easily understandable chunks. As people love to watch videos more than the text, such videos are much loved by the world and offer greater ROI to the business owners.

There are in fact many more reasons that go with using an explainer video over other marketing strategies. These reasons can be explained as follows:-

10 Reasons Why Explainer Videos

1) Best Creative Medium

Animated explainer videos are attention grabbers! Yes! These videos can easily weave a gripping story around your product that will attract your audience.

As everyone likes animated characters, so a video can push your marketing campaign to a few steps further. As these videos say the voice of the customers, they appeal to your audience more than anything else.

2) Better than Any Written Text

Videos are catchier than a written text! They tend to remain in the mind of the people longer than a written text. Your company’s catchy slogan or your presentation style can attract your customers who will then speak well for your brand. An animated explainer video will certainly push more traffic to your site once you share it on all your social media channels.

3) Videos are highly entertaining

Videos can entice your audience much more than any brand marketing strategy!  As people are in the habit of watching documentaries or videos as compared to novels & books, they will really prefer to watch explainer videos which are the most advanced marketing strategy till date.

4) For Higher Rankings

Explainer videos are too good for augmented rankings of your site in Google search engines. If your video is eye-catching and clarifies your product/service in an interesting way, then there are higher chances that people would love to visit your site. Given the gripping attitude of these videos, they become the profile of your company that your customers want to watch in order to know about you.

5) Easily Shareable

Explainer videos can be easily shared on your different social media channels that can help spread your company’s positive points to the world immediately. Videos are loved very much so everyone enjoys watching them anytime. When these videos are shared by one to his friends & acquaintances they indirectly boost your brand’s popularity.

6) For Higher Conversion Rates

The hardest thing you need to do is to turn your visitors to your customers! Well, explainer videos can help you in this. The wonderfully created animated explainer videos give a push to your sales funnel and provide a substantial growth to your company. The long and short of it is that money spent on creating these videos will pay you off once your company gains a momentum.

7) Videos have more retention power

Video content is highly effectual than text! The reason being is that it stays in your mind for a longer time. So, in this way a video is far more emphatic than a text. Your tough task of brand promotion becomes pretty easy with the help of beautifully created explainer videos. By creating great videos, you can hold the attention of not only auditory but also visual learners.

8)  Better brand communication

Explainer videos can emphatically communicate your brand as they can be easily shared on your mobile phones. These videos are the best communication tools that can open broad possibilities for your company. As they are cost-effective than anything else, they are the best suited tools to promote your brand.

9) Present your Products in an enticing Manner

Explainer videos are extremely impressive not only for your clients but also for the common public. With a fantastically created video, your products are explicated effectively that can give new customers to you. These videos revolve around your products and explain every minute detail related to them.

<
/p>

10)  Increase in Profits

An explainer video can help in skyrocketing your business as one would love to share your videos if they are made in an interesting way. That way, your brand promotion will take a new leap as more and more customers would want to be attached to your brand.

Animated explainer videos are very profitable for your company! If you are the one who is struggling with the recognition of your brand, then just consider getting such videos created. Hire the best companies to get explanatory videos for your brand and product/service. The more your videos are shared to diverse social media channels, the more people will come to know about you. As a result, your brand will be known across the world and that too in a short period of time.