Inbound vs Outbound Video Marketing

inbound vs outbound video marketing

What is the difference between inbound video marketing & outbound video marketing? We will read the difference in this blog.

What Is Inbound Video Marketing?
Inbound marketing is to-the-point marketing that attracts the specific prospects looking for your products/services. It provides exact content that is essential for the target customers. Inbound marketing includes marketing through:

  • Blog posts
  • Video content
  • E-books
  • Webinars
  • Tutorials
  • Podcasts
  • Newsletters

    • What is the most vital aspect of inbound marketing? It is a good content strategy. You must identify your target audience first and then deliver quality content as per the requirements. Inbound marketing demands publishing relevant content that addresses customers problems and help them decide.

    Inbound video marketing generates leads and changes frequently. Social media platforms use technology to interact with your target audience and influence their brand buying decisions. Let’s check some inbound marketing statics:

  • Trigger email gets 119% higher clicks than regular email.
  • 80% of users reply to emails quickly through their phones. Your website should be mobile compatible.
  • 27% of TV sets having internet connectivity were shipped worldwide in 2012.
  • Only 0.5% of Facebook users contact the brand they like.
  • 90% of people trust the content that comes from a video influencer.

    • What Is Outbound Video Marketing?

    Outbound marketing, often known as traditional marketing, is where the main objective of marketers is to reach out to many customers as possible & persuade them to buy products. The main motive of outbound marketing is to raise awareness about your product/service that is not limited to a specific group of target audience. Here the target audience is undefined. This type of marketing includes promotion through:

  • Billboards
  • TV commercials
  • PPC ads
  • YouTube ads
  • Radio commercials

    • Nowadays, outbound video marketing is getting outdated. Why? Because there are other modern marketing tools available in the market that have lessened the need for outbound marketing. However, that’s not true. Let’s see why and how:

    What Is the Difference Between The Two?
    The basic difference between the two is that inbound marketing focuses on interacting with a specific audience who is interested in buying your product. While outbound marketing focuses on attention-grabbing as many audiences as possible. However, the truth is both these marketing styles can bring you profits depending on how you use them.

    Putting in the best efforts and optimum budget can help you make the best out of the two. Do proper research on your target audience and invest in running a brand awareness campaign. Therefore, we will tell you where you can use the two and grow your business.

    When to Use Outbound Marketing

    If you want to boost brand awareness, grow your audience, or get instant profits, then use outbound marketing. It helps generate quality traffic, brand recognition, and more sales.

    When to Use Inbound Marketing

    Inbound video marketing can be used for SEO other essential practices for business. It needs a lot of market research, planning, and delivering quality content that undoubtedly pays off.

    Focus more on how to fulfill your audience’s requirements and act accordingly. You cannot accomplish your business goals without knowing who your audience is. You must produce quality content for your website to stay on top of the game. If you want to invest in outbound and inbound video marketing, please connect with Silver Bazel at +91 8881 380 380. You can visit www.silverbazel.com for more details. We are waiting!

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