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Video Marketing

Explainer Video Marketing –More Effective than Print Media

It is a mere cliché to put it this way but printed materials leave little impact on the audience. An explainer video is not just a video, it’s an audiovisual tool you can use to create to gain a much needed recognizable identity for your company, representing and reinforcing your brand across the web. It is just the same way as your company logo and website will do. It is the most appealing channel that will analyze the key metrics and finding answers to how videos serve as a better alternative is, therefore, the need of the hour. A recent survey reveals keeping the audience stick to the explainer video is one key aspect throughout the active session of the website.

You need to give a synopsis of your video even before it starts playing for the audience. The number of clicks on a video totally depends on audience performance and what they feel or think that will eventually make them click a video and increase its watch time. Either use promotional thumbnails through a little snapshot of the video in its thumbnail or add a page that will work well when added as a thumbnail. Both ways you are going to gain acclaim and add to the engagement factor through an appealing presentation of the company and its product portfolio.

Boasting is not the key to successful marketing. Speaking more of the company achievements and saying least about the product will not help in creating an edge even if you are using a video presentation. The product page is essential and is the core point where the video call to action will be taken into consideration. Remember, the audience is watching the video because he is interested in the product that you market and therefore looking through what your company offers will be the first priority. Make slides that highlight the product core features in the explainer video.

Silver Bazel is a clear-cut approach to the development of explainer videos with a team working towards the quality presentation of company related product and services. The team consists of sketch artists, voice over writer, visualizers, 2D motion graphics artists working together to make an explainer video stand out to its fullest.

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Video Marketing

Customer Driven Strategies for Video Marketing

Silver Bazel pays heed to the essentials of video marketing. The make videos along with interactive animation used at the right places along with catchy and ‘to the point’ textsDoes your video communicate with customers? Your video should do the talking for you to your potential audience at large. You should be ruminating on the fact that your video creation should be in verbal terms with your audience. Your audience will not directly communicate but the video that they are watching should communicate with the mind that is asking questions and the corporate video production should be able to answer their queries.

As per YouTube records, 2019 will witness 80% increase in global consumer internet video. Mobile video increases by 100% every year. Every minute, 300 hours of video are uploaded to the site. Within one year online video has literally exploded during the last 5 years.

This clearly means that any marketing strategy which is bereft of video content marketing is devoid of one of the most powerful ways to market your product or service. Video marketing has the potential and inherent ability to capture and hold a consumer’s attention. The impact of video marketing is longer than the visit time in the website of people reading a text or viewing image.

You can stay laid back which will make a difference and works. We are referring to the real groovy versions with casual-tone script and laid-back voice-over make for a light video that’s still compelling to watch. This means that the voice over which is not superseding the company product features and other traits that make a company distinct from others in the competition.

Silver Bazel pays heed to the essentials of video marketing. The make videos along with interactive animation used at the right places along with catchy and ‘to the point’ texts. Silver Bazel has a team that makes it a point, that all important elements are added. The explainer video in Delhi NCR will have a voice over with concise and effective content and the animations that give life to the characters relevant to the video storyline.

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Video Marketing

Not Just A Marketing Campaign- Think Beyond it with Explainer Videos

By 2017, 69% of all online traffic will consist of video content and that percentage includes the video-on-demand explainer format, which will have almost tripled during that time period. A video is not only the primary means many people use for entertainment, but it is also where consumers turn to most often when researching products. Businesses of all sizes should be using corporate explainer videos right now, and many already see it as it is: the future of online content marketing.

Those Small Clips can do Wonders

Use Explainer video clippings that will say more in less time. Such videos have a unique combination of heavy graphics, texts and short videos to innumerate company features and give insight on the internal working of the company. Clippings of your business explainer videos can be used to showcase an event and can be created during early stages of a product release.

Opinions Matter

Experts are of the opinion that one should analyze the key metrics. Video marketing leverages business promotion and makes a company popular. There were around 600 marketers agreeing to the fact that around 90% marketers are using video in their campaigns and a promotional explainer video has a positive impact on their business and increase their conversion rates to 80% than what it was earlier.

The Core

The product page is essential and is the core point where the video call to action will be taken into consideration. It is the product that the user is keen to buy and is, therefore, referring to the video in the first place. A common marketing trend is to generate interest and a product is introduced best by highlighting not the basic but the essential attributes of the same.

Now when you know about the key essentials of marketing your business, it is barely a matter of fact that you start working on it and go ahead creating an explainer video with Silver Bazel. This one company has its team of expertise moving right where your target audience through amazing marketing explainer videos giving your marketing effort the depth it needs in bringing out our business product and highlighting it in the best manner.

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Video Marketing

Video Marketing with Explainer Videos

Do not ignore the use of explainer videos! Yes, It is with regard to video marketing as it is the primary choice today and such marketing endeavors are essential for grabbing the attention of your potential audience. When done effectively, adding video can benefit your organization in creating a brand identity of the product offered for sale. Video marketing is one thing that goes viral with maximum amount of likes and shares.

Explainer videos have now become an essential component of marketing done for your website and services. A 30 to 90 seconds explainer video is far more effective than the other marketing efforts that you make like doing SEM, SEO, PPC and Social media marketing. These have less appeal than other modes of visual presentations.

What do you expect from a website that very well describes your service? Most conventional types will include some images and text to put forward their message. But looking into the present case scenario, doing this is simply not enough. Video marketing with explainer video containing an effective sales quotation can turn the tide towards you. There are certain facts that prove it better:-

Edgar Dale’s Explanation

Edgar Dale, an American educator was the founder of the cone experience that denotes the percentage relevant to leaning activities and learning outcomes. According ot Edgar Dale’s Cone of Learning, “people generally remember 10% of what they READ, 20% of what they HEAR, 30% of what they SEE, 50% of what they SEE and HEAR, 70% of what they SAY and WRITE, and 90% of what they DO.”

Edgar made it clear that an explainer video defines, describes, add a scope for the audience to stand glued for a while. The users can actually take the final step of following the call to action leading to final sale of the product.

Explainer Videos Help Make Decisions

90% of people who do online shopping, find explainer videos as helpful in making decisions for them. By watching an explainer video they are able to decide it better. Whether it is to know about a product or simply reading the testimonials of customers, sales go higher with explainer videos. The customer can very well assess his or her decision on buying the product or going for something else.

Explainers Videos- Feel Free to Share

As wise men say anything long can be nerve raking at times. You have an engaging Call to Action (CTA) but it is of no use if the video gets irritably long. The attention span of customers is shorter and videos less than 15 seconds are ones that get social exposure through sharing. Therefore, the need of the hour is to get engaging short content in explainer videos that work well on your ROI.

Explainer videos are a must-have for businesses to communicate their brand messages. Whether it’s a complex idea or a creative solution, explainer videos leave a lasting impression on customers to learn more about your products and services.

To analyze if you are on the right path leading towards your target get an explainer video for your service. Silver Bazel provides video creation services and will create an explainer Video for you. Give a sure shot visit to our website www.silverbazel.com or call at (+91) 8881 380 380.

Categories
Video Marketing

Explainer Video Marketing Techniques That Work for You

The print media is for the publishing world and printed materials leave little impact on the audience. Analysis of the key metrics and finding answers to how videos serve as a better alternative is, therefore, the need of the hour. A recent survey reveals keeping the audience stick to the explainer video is one key aspect throughout the active session of the website.

Promotional Videos for Business Acclaim

An explainer video is not just a video, it’s an audiovisual tool you can use to create and gain a much needed recognizable identity for your company, representing and reinforcing your brand across the web. It is just the same way as your company logo and website will do. The statistics say it all with 90% marketers using promotional explainer video and have been successful in aggravating the conversion rates to a considerable level. This, therefore, gave then good returns and explainer videos have been very helpful in this regard.

The Engagement Factor

You need to give a synopsis of your video even before it starts playing for the audience. The number of clicks on a video totally depends on audience performance and what they feel or think that will eventually make them click a video and increase its watch time. Either use promotional thumbnails through a little snapshot of the video in its thumbnail or add a page that will work well when added as a thumbnail. Both ways you are going to gain acclaim and add to the engagement factor through an appealing presentation of the company and its product portfolio.

Product Features in Video

Boasting more of the company achievements and saying least about the product will not help in creating an edge even if you are using a video presentation. The product page is essential and is the core point where the video call to action will be taken into consideration. Remember, the audience is watching the video because he is interested on the product that you market and therefore looking through what your company offers will be the first priority. Make slides that highlight the product core features in the explainer video.

Silver Bazel is a clear-cut approach to the development of explainer videos with a team working towards quality presentation of company related product and services. The team consists of sketch artists, voice over writer, visualizers, 2D motion graphics artists working together to make an explainer video stand out to its fullest.

Categories
Video Marketing

Need Effective Sales Promotion? – Go for Whiteboard Animation

Animation done by means of a whiteboard specifically accentuates the sales pitch through the art of drawing and writing. These types of movements as shown in the animation revolve around the specific message and this message is written through hand movements. The message comes before the reader in a well-formatted way and closely relates to the subject matter.

Whiteboard explainer video specifically conveys a message through unique animation that stands out in a white background of a whiteboard. Conventionally, it was done on paper for the print media but the idea stands out to be different with whiteboard animation. People are always curious to know what is being drawn that corresponds to the storyline. In a way, audiences get entertained by looking at the animation that is taking place.

This stands as the core feature, making whiteboard animated explainer videos, easy to market and generate higher returns. Such videos can be placed anywhere within the website homepage, landing pages and feature articles. The message can be conveyed in the most direct manner. This kind of animation is very adaptive as it tells the user about how the topic or the subject matter fits in their life, how it will benefit them, and how they can use it.

Call to action refers to that section of the video, where the user is told to act further in getting the services of the company. In short, this animation technology can properly explain the CTA. The viewer is clear about what is to be done further to contact the business organization for its services.

Silver Bazel whiteboard animation brings you animation with a difference with a really effective way of conveying the message to your audience with elements used in the video to make it thought to provoke and visibly appealing.