Category: Video Marketing

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Video Marketing

Video Marketing with Explainer Videos

Do not ignore the use of explainer videos! Yes, It is with regard to video marketing as it is the primary choice today and such marketing endeavors are essential for grabbing the attention of your potential audience. When done effectively, adding video can benefit your organization in creating a brand identity of the product offered for sale. Video marketing is one thing that goes viral with maximum amount of likes and shares.

Explainer videos have now become an essential component of marketing done for your website and services. A 30 to 90 seconds explainer video is far more effective than the other marketing efforts that you make like doing SEM, SEO, PPC and Social media marketing. These have less appeal than other modes of visual presentations.

What do you expect from a website that very well describes your service? Most conventional types will include some images and text to put forward their message. But looking into the present case scenario, doing this is simply not enough. Video marketing with explainer video containing an effective sales quotation can turn the tide towards you. There are certain facts that prove it better:-

Edgar Dale’s Explanation

Edgar Dale, an American educator was the founder of the cone experience that denotes the percentage relevant to leaning activities and learning outcomes. According ot Edgar Dale’s Cone of Learning, “people generally remember 10% of what they READ, 20% of what they HEAR, 30% of what they SEE, 50% of what they SEE and HEAR, 70% of what they SAY and WRITE, and 90% of what they DO.”

Edgar made it clear that an explainer video defines, describes, add a scope for the audience to stand glued for a while. The users can actually take the final step of following the call to action leading to final sale of the product.

Explainer Videos Help Make Decisions

90% of people who do online shopping, find explainer videos as helpful in making decisions for them. By watching an explainer video they are able to decide it better. Whether it is to know about a product or simply reading the testimonials of customers, sales go higher with explainer videos. The customer can very well assess his or her decision on buying the product or going for something else.

Explainers Videos- Feel Free to Share

As wise men say anything long can be nerve raking at times. You have an engaging Call to Action (CTA) but it is of no use if the video gets irritably long. The attention span of customers is shorter and videos less than 15 seconds are ones that get social exposure through sharing. Therefore, the need of the hour is to get engaging short content in explainer videos that work well on your ROI.

Explainer videos are a must-have for businesses to communicate their brand messages. Whether it’s a complex idea or a creative solution, explainer videos leave a lasting impression on customers to learn more about your products and services.

To analyze if you are on the right path leading towards your target get an explainer video for your service. Silver Bazel provides video creation services and will create an explainer Video for you. Give a sure shot visit to our website www.silverbazel.com or call at (+91) 8881 380 380.

Categories
Video Marketing

Explainer Video Marketing Techniques That Work for You

The print media is for the publishing world and printed materials leave little impact on the audience. Analysis of the key metrics and finding answers to how videos serve as a better alternative is, therefore, the need of the hour. A recent survey reveals keeping the audience stick to the explainer video is one key aspect throughout the active session of the website.

Promotional Videos for Business Acclaim

An explainer video is not just a video, it’s an audiovisual tool you can use to create and gain a much needed recognizable identity for your company, representing and reinforcing your brand across the web. It is just the same way as your company logo and website will do. The statistics say it all with 90% marketers using promotional explainer video and have been successful in aggravating the conversion rates to a considerable level. This, therefore, gave then good returns and explainer videos have been very helpful in this regard.

The Engagement Factor

You need to give a synopsis of your video even before it starts playing for the audience. The number of clicks on a video totally depends on audience performance and what they feel or think that will eventually make them click a video and increase its watch time. Either use promotional thumbnails through a little snapshot of the video in its thumbnail or add a page that will work well when added as a thumbnail. Both ways you are going to gain acclaim and add to the engagement factor through an appealing presentation of the company and its product portfolio.

Product Features in Video

Boasting more of the company achievements and saying least about the product will not help in creating an edge even if you are using a video presentation. The product page is essential and is the core point where the video call to action will be taken into consideration. Remember, the audience is watching the video because he is interested on the product that you market and therefore looking through what your company offers will be the first priority. Make slides that highlight the product core features in the explainer video.

Silver Bazel is a clear-cut approach to the development of explainer videos with a team working towards quality presentation of company related product and services. The team consists of sketch artists, voice over writer, visualizers, 2D motion graphics artists working together to make an explainer video stand out to its fullest.

Categories
Video Marketing

Need Effective Sales Promotion? – Go for Whiteboard Animation

Animation done by means of a whiteboard specifically accentuates the sales pitch through the art of drawing and writing. These types of movements as shown in the animation revolve around the specific message and this message is written through hand movements. The message comes before the reader in a well-formatted way and closely relates to the subject matter.

Whiteboard explainer video specifically conveys a message through unique animation that stands out in a white background of a whiteboard. Conventionally, it was done on paper for the print media but the idea stands out to be different with whiteboard animation. People are always curious to know what is being drawn that corresponds to the storyline. In a way, audiences get entertained by looking at the animation that is taking place.

This stands as the core feature, making whiteboard animated explainer videos, easy to market and generate higher returns. Such videos can be placed anywhere within the website homepage, landing pages and feature articles. The message can be conveyed in the most direct manner. This kind of animation is very adaptive as it tells the user about how the topic or the subject matter fits in their life, how it will benefit them, and how they can use it.

Call to action refers to that section of the video, where the user is told to act further in getting the services of the company. In short, this animation technology can properly explain the CTA. The viewer is clear about what is to be done further to contact the business organization for its services.

Silver Bazel whiteboard animation brings you animation with a difference with a really effective way of conveying the message to your audience with elements used in the video to make it thought to provoke and visibly appealing.