‘Call To Action’ -An Integral Part of Promotional Videos
With the advent of motion graphics and whiteboard animation, explainer videos very well adapt the concept of animation which is inter-mingled with intellectual content meant for the target audience. The next important thing is to add an effective ‘Call to Action’ part which usually comes at the end of the promotional video and is regarded as the most crucial and conclusive part. Explainer videos are effective in making a story tell its tale and also bring forth the product of importance thereby making an impact into the world of business promotion with its unique way of storytelling.
There are companies using short length 20 second teasers of most happening corporate videos created by them. These videos are posted in Facebook each month and have enough clickable material, for the clicks to come and incite the viewers to stick to the video. This is a very well thought off strategy, of using short renditions of otherwise long videos, keeping the audience engaged so that they can relate to the CTA at the end.
‘Call to Actions’ can therefore, make the viewer stick to the video and achieve a rate of response from him.
Silver Bazel creates amazing explainer videos with specific and very effective call to action frames designed innovatively by adding animated graphics and effects to the texts and images. There are team of expert minds working on the animation and overall content of the video.