5 Ways Your Business Can Benefit by Using Client Testimonial Videos

Video testimonials manifold immense benefits for businesses. It is a modern marketing tool to promote your firm while attracting new clients to your website. The number of subscribers who receive your email newsletter and check in on your company’s social media page may not pay attention to every written client testimonial/review. How many clients you can persuade to pay attention to your business? Are you able to show your client testimonials to customers? How will the other clients and your customers know about your happy clientele? It is where client testimonial videos come to force.

Client Testimonial videos are the best conversion tools that 65% of marketers use to convince someone to become their customer. They are fast, easy to consume, and get a hugely positive response. Most likely, you are already using your written client testimonials for marketing on the website or through other methods. How about showing them through short videos? It’s your turn to use them in video form and expand your business reach. These testimonial videos stand unique, fresh, and different from the others. They will keep you ahead of your competitors and boost sales. Besides, they generate more interest than any other marketing tool.

How can Client Testimonial Videos Help Grow and Expand your Business?

Client testimonial videos can help achieve good clientele and business success quickly. They have an excellent track record for increasing more clients and building trust in products/services. Here are the five proven advantages of using client testimonial videos to grow your business:

1. More Product Sales

Client Testimonial videos are more effective at generating further sales. They showcase how a business, product, or service works or benefits its customers. With positive reviews about your company and your business information, such videos connect with the emotions and leave a positive impact on customers more likely to buy your products.

2. Builds Trust and Reputation

You can introduce your company details and add valuable client testimonials in the video to gain the trust of your potential customers. You can create a valid justification and attest to the legitimacy of your organization. These videos work as an asset that will help you grow even more in the market. They build your online reputation.

3. Boosts Conversion

Client testimonial videos improve landing page and ad conversion rates. They impress your customers and build the credibility of your business. You can place testimonials videos on website landing pages or other platforms to leave a positive impact on your customer’s mind. Combine the two (videos and testimonials) and guarantee to convert your potential leads into lifelong customers.

4. Improves SEO

The reviews and testimonials videos associated with the business increase brand visibility online. Client testimonial videos containing online ratings/written client testimonials win more value in front of the search engine crawlers. Your website on the SERPs shows more frequently. 80% of marketers believe that using client testimonial videos in marketing is more likely to boost their SEO rankings.

5. Videos are Easily Shareable
One of the most effective aspects of using Client testimonial videos in marketing is that videos are easily shareable. Client testimonial videos serve as a unique component of word-of-mouth advertising. You can share testimonial videos everywhere online and on various social media platforms to gain more customer attention. They impress many customers who suggest products and services to others further.

A client testimonial video boosts customer engagement. Moreover, showing client testimonial videos is a great way to get your customers’ attention and portray yourself in the best possible manner.

Do you want to make a client testimonial video and share it across all media platforms? If yes, connect with Silver Bazel today. We create highly engaging client testimonial videos that highlight your business USPs and show your quality work to customers. If you need help with getting candid opinions from your clients and impressing your customers, Silver Bazel is here to assist. Get in touch with us and understand more about our client testimonial video creation.