Categories
Digital Marketing

What Does Google Analytics Do?

SEO or search engine optimization is the main element of marketing responsible for ranking your business on top. It is an essential online marketing technique that expands your business reach. With innovative on-site and off-site SEO strategies, you can give powerful support to your business in a short period. Google Analytics offers a glance at your business performance and manages your business ranking. With Google Analytics, you can measure your marketing strategies & do necessary upgrades.

Several searches occur on Google every day and most people wish to stick to its first page. Do you want to know where your company stands in the market? With unlimited listings on Google, your company might be invisible, unlike others. Don’t you want to increase its visibility online?

Don’t you want to show and promote your brand on a large scale?

Below is the Google analytics checklist for 2023 that every marketer should make a note of:

Google Analytics Basics Checklist

You should consider the following when doing Google Analytics:

  • Google Search Console And Webmaster Tools Offer Valuable Insights
  • Google search console and several webmaster tools can grow your website’s organic traffic. It can also improve the overall performance of your business. With the help of valuable insights, you can acknowledge your business objectives and run marketing campaigns accordingly.

  • Google Analytics View Your Business Performance Data
  • Google Analytics is a free marketing tool that tracks your website performance and manages audience engagement.

  • Use WordPress To Install And Configure An SEO Plugin
  • Install and configure an SEO plugin to enable several features and functionality required to optimize your business website.

  • Search For Relevant Keywords
  • Make a list of relevant keywords because these keywords will rank your website in google search lists. Your website will gain traffic due to the increase in keyword searches. Keyword research is an essential part of marketing and Search engine optimization.

  • Who Are Your Competitors?
  • Identifying your competitors is essential to gain online website traffic and business promotion. You can search quickly and find your competitors with the help of keyword research.

  • Know About Your Audience And Identify Their Product Requirements
  • Knowing your audience can help you create better marketing strategies and campaigns that can refine your business operations. Ask them questions about their interests, needs, requirements, feedback, and more to see their interest in a specific brand. It is a better SEO technique that will give you more keywords to research.

  • Your Website Operational Speed Matters A Lot
  • Slow websites leave a negative impression on the target audience and affect your website’s SEO. Google has recently updated the page experience for 2021 to experience faster page load speed.

    Silver Bazel Does Meaningful Google Analytics

    How do you analyze your business performance? Measuring your business analytics is crucial, especially when you are a startup. Contact Silver Bazel for effective Google analytics. We give valuable insights into your business and keep you well-informed of your business ranking in the market. Our professionals also suggest helpful ways to grow business quickly.

    So, what are you waiting for? Call Silver Bazel today.

    Categories
    Digital Marketing

    Why do Businesses Need to Focus on SEO in 2023?

    SEO is the foundation of the digital marketing business. Search engines help your business rank high on Google and drive traffic to your website in a short period. SEO uses various techniques that outrank your competition and improve your search rankings on Google. From placing correct keywords to interlinking the website pages together, SEO involves smart tips and tricks that will help your business website rank higher in search engine results and promote your business worldwide. Small to big scale businesses use SEO techniques that will transform your business to a whole new level.

    Businesses Need to Focus on SEO In 2023: Here’s why

    SEO or search engine optimization is a technique which is responsible for ranking your website on top of Google listing. SEO is an important factor for any website because it can make it popular among many other businesses. With SEO, you can enhance business operations and widen its reach amongst the target audience.

    Our SEO practices are relevant, authentic, and certified.

    Moreover, it will help build strong links which will help your organization to expand its operations. With the frequent innovations in the digital world, SEO has become one of the most searched services in recent times. It affects the Google ranking and increases the website’s visibility for the target audiences to reach quickly.

    Our company offers SEO services to improve your website’s online visibility and overall ranking.

    21 SEO Tips That Will Help You Earn More Profits for Your Business

    Follow these SEO tips and ensure a smooth business growth:

    1. Understand the importance of quality content that will help you rank high for your target keyword and publish the best content possible on your website
    2. Update your website content regularly
    3. Connect your website pages with internal links that will divert your audience to the other page containing a relevant topic as a reference
    4. Produce external links to provide more information to your audience about specific content as a reference
    5. Use target keywords in headings and titles. Keep the content heading short and engaging to grab the attention of your website traffic
    6. Publish long-form content on your website depending upon the purpose or motive of the page. Your content can include data representation, infographics, and more
    7. Use Google Ads that provide keyword ideas to the marketers so that they can advertise about their product accordingly
    8. Share your content on various social media platforms that will generate more leads
    9. Get performance insights from your competitors
    10. Create guest posts on various other sites to create backlinks that will promote your business by gaining access to a bigger audience
    11. Make your website mobile-friendly
    12. Increase your website loading speed to deliver a positive user experience
    13. Convert your written content into videos and infographics to keep people attracted to your website
    14. Focus on local SEO because your target audience will first research the things that are available locally
    15. Run SEO campaigns and keeps tracking your website SEO performance through impressions, clicks, and position of keywords on your page
    16. A good SEO strategy demands keyword research that you can easily do with the help of any keyword planner or other researching tools
    17. Use keywords in your blog’s meta descriptions as well
    18. You can hire professionals who can help you with your website SEO like a content writer, SEO expert, and more
    19. Publish positive customer feedback to gain the trust and loyalty of your regular customers
    20. Use more video content on your website to drive more traffic and leads
    21. Continuously update your website details like location, phone number, content, and more such data

    These SEO practices will help you understand the weak points of your business. Use them now!

    Categories
    Content Marketing

    5 Ways to Make More Creative Social Media Videos

    Do you make social media videos?

    If yes, this blog is a must-read for you.

    You should make creative social media videos for your business growth. Why? As they attract more online traffic. 80% of the internet traffic and conversions come from social media videos. Especially in video marketing, these videos are much helpful in connecting the audience with the brand better & introduce it to your customers. Use creative storytelling & grow your brand digitally.

    But there are a few things to consider before creating any video for social media. Read below.

    Here are five ways to make creative social media videos:

    1. Write a Short, Simple & Unique Video Script

    Audience engagement is crucial for a productive social media strategy. Hence, you should create brief content/script that perfectly explains your business message. A professional social media video will contain valuable, to-the-point information & SEO-friendly content about your brand that can attract your target audience & rank in search engine results.

    Here are some questions to consider while drafting the script of a social media video:

    • What is your product?
    • What are the benefits of using your product?
    • What will be the duration of your video?
    • Who is your target audience?
    • What are your goals behind making this video?

    Create an exclusive, short, and engaging script for your social media video that can meet your business requirements.

    2. Highlight Customer Problems & Connect Them With Your Brand USPs

    Firstly, know your target audience, location, age, interest, etc.? You should be aware of it. Then, write the script according to their demands or requirements. Identify what type of content your audience wants to see and make videos for social media accordingly. Knowing your target audience helps meets their product needs ultimately. The more videos your audience watches, the more profits you will earn.

    Use their problems as a fundamental point to highlight your brand features. Relate their problems with your product USPs & target more people. Show them how your product is different from the others in the market. Best strategy so far!

    3. Add 2D/3D Graphics Or Animation

    When creating videos for social media, ensure they catch many eyes. How to do that? Use 2D/3D animations, graphics, images, etc., in a video. It attracts and compels visitors to act. They will like, share, and comment on your video. It is a creative way to hold the attention of the visitors for a long. Connect with social media influencers who can help promote your products and services amongst many people. Create brand awareness this way.

    4. Add Music Or Sound Effects

    An entertaining social media video wins the race. It is true. The more entertainment you add to a video, the more you gain views. Melody plays a vital role in videos. Look for appropriate music or sound effects to make a delightful video for the viewers. An attractive social media video generates the interest of the viewers. You can search for different types of soundtracks online. Moreover, you can make your video funny using funny soundtracks, effects, etc.

    5. Use CTA (Call-to action) In A Video

    Any social media video is incomplete without a CTA. Thus, add a call-to-action section at the end or middle of the social media video to get more responses from your viewers on whether they liked your video. Reviews help get to know your audience’s interests better and how they feel about your product and services. Ask your audience to leave feedback on your video and suggest any improvements, if needed.

    There are many creative ways like storyboarding, SFX, and more, using which you can make a killer social media video for your company.

    If you want to make videos for social media and need help, feel free to contact us. We specialize in creating social media videos that are engaging, entertaining, and above all, satisfactory. Read more blogs on video creation under our blogs section.

    We will wait for your response.

    Categories
    Digital Marketing Explainer Videos

    Can Explainer Videos Boost SEO?

    Obviously! No doubt about it.

    Do you want more customers to connect with your business? If yes, use explainer videos.

    Videos, especially explainer videos can help you with SEO. Nowadays, many brands use explainer videos to strengthen their relationship with existing customers & boost SEO. Why videos? Because explainer videos boost SEO. They are engaging, appealing & informative.

    According to some studies, 80% of people prefer to watch explainer videos to get information about a brand. Some surveys revealed that 90% of marketers believe that explainer videos have increased their business popularity in the market along with the search engine ranking. So, if your explainer video ranks in the SERPs, your customers watch and pay attention to them.

    Explainer videos can explain a product/service better. They increase brand awareness. Your customers purchase a product/service after watching an explainer video.

    4 ways they can help you rank on top:

  • Videos Can Rank in Search Engines Quickly
  • Whichever web browser you use, it will take seconds to rank a video content on its first page. Search engines prefer to rank videos or video sites that generate more traffic & interest amongst the audience. Hence, use explainer videos to attract web traffic.

  • Higher Customer Retention
  • 90% of people prefer to watch short videos, usually around 60-90 seconds. Explainer videos are to-the-point videos that hold the audience’s attention for a long. Thus, they are favored more by search engines. The more you attract traffic, the more it is favorable to your business. Explainer videos boost SEO quickly.

  • Increased Website Traffic
  • With the help of an explainer video, you can increase the amount of traffic on your website. Regardless of your business size, you can use explainer videos to gain brand popularity and earn huge profits. You can connect with Silver Bazel, a professional video production company that offers a variety of digital marketing services like 2D/3D animated video, web development, SEO, content writing, etc. and more to create an impact on your target audience.

  • Increased Click-Through-Rates
  • Explainer videos get maximum clicks as more people want to watch shorter videos. If any video has a stunning thumbnail, an attractive meta title, and a meta description, users will click on it. If the click-through rate is high, search engines will promote your site. Use explainer videos for business today.

    Publish your explainer videos in front of the right audience. You can reach a maximum number of customers with organic social media, business websites, emails, and more with an explainer video. Explainer videos boost SEO & remain in demand lifelong.

    Contact explainer video company To Create the Most Engaging & Creative Explainer Videos For Business

    Such videos are the first choice of many marketers who believe that they make a business successful. You can gain many new customers by doing proper SEO. Through social media, you can expand your business network and spread your business story worldwide. Try to understand your audience’s buying preferences and what they want from you.

    Publish a perfect explainer video that looks amazing, engaging, and entertaining. They are a great way to interact with your existing customers and offer them what they want. They are informative and give complete knowledge of a product. If you need to make explainer videos for your business, you can contact us anytime and get help from experts. We specialize in creating explainer videos for businesses. Call us and send your project requirements to contact@silverbazel.com

    Categories
    Digital Marketing

    How to Conduct Competitive Research For Your Business?

    How to conduct competitive SERP analysis for business? What is competitive analysis?

    Competitive research is evaluating your competitor’s performance, strengths, and weaknesses. You can check their SEO strategies like keyword research and other essential aspects that help them grow their business. Doing competitive research for business will help you understand the market conditions, improve marketing strategies, identify challenges, and plan for a better future.

  • Identify Main Target Keywords
  • Do you know your competitive keywords? We wouldn’t tell you to fill your content with many keywords. Find a relevant, realistic competitor who uses potential keywords to drive more traffic. Research more about the trending keywords because they can kickstart your business in a new way. Keywords benefit your business in many ways. Hence, do proper research and include relevant keywords in your strategies.

  • Know Your Competitors
  • Under this analysis, you can discuss your competitors and how they move forward with their business. You can use high-ranked keywords to rank your website or any piece of content on SERPs. Tools like keyword explorer can list crucial keywords that your competitors use. Moreover, track your potential competitors and the way they run their business.

  • Follow Competitors On Social Media
  • After you analyze your competitors, check their online presence. Keep an eye on their social media postings, how they do it and what is different in their strategies. You can also research their website, blogs, articles, or promotional content that satisfies your expectations. If you do competitive research, make sure you have answers to the following questions:

    • How are your competitors interreacting with their audience?
    • Is their website mobile-friendly?
    • Is their website easy to browse?
    • Are their customers able to understand their products and services?
    • How many times do they post on social media?
    • Are they active on social media?
    • What is their content quality?
    • Is this content engaging?

    You can get an idea of the strategies you need to beat your competitors or next stand to them. You can allocate your resources accordingly.

  • Collect Information
  • How to collect information about your competitors? You need to act like one. You can sign up for their email list to gather information on how they interact with others. The best way to know them is to follow their social media accounts & track how they communicate with their audience. Follow their footsteps wherever they go. Place yourself as a customer before them.

  • Check Online Reviews
  • What do people say about your competitors? Try to figure out as many online reviews as possible. Online reviews give an idea of how your competitors perform in the market. Read their Google reviews as well if they provide it. From their case studies to social media reviews, read everything about them. Also, check for their negative reviews as it will help you improve your product or service.

    Conduct competitive research from time to time. It provides growth opportunities. Every business organization should perform competitive research for competitor analysis.

    Categories
    Digital Marketing

    Best Facebook Video Ads Strategy to Outrank Your Competitors

    Do you want to know about Facebook video ads? But unaware of the correct form of Facebook advertising?

    In this article, we will tell you some of the Best Facebook Video Ads strategies to outrank your competitors & prepare for your next Facebook ads. These strategies will help grow your business & make Facebook video ads different from the others. Use them in your Facebook video advertising to skyrocket your brand growth.

    Facebook Video Ads Strategies are:

    facebook video ads

  • Optimize Facebook Video Ads Both On Mobile & Desktop
  • Users may browse Facebook over any device, desktop, mobile, or tablet. Therefore, you must create Facebook video ads and optimize them accordingly. This hybrid strategy will maximize your brand reach. If your audience is aware of your products, it will help them understand them better.

  • Run Competitive Analysis
  • This strategy will help you stand ahead of your competitors. See what & how the customers of your competitors reply to their FB video ads. Customize your video ads as per them & gain more audience. Your video ads on Facebook should highlight your USPs & uniqueness with the brand.

  • Target Brand Aware Audience
  • A customer sees an ad on Facebook but does not open it; it happens most of the time. People may see your ad but are not aware of your brand. Hence, to overcome this challenge, you must target that audience who already has heard about your brand but hasn’t tried it themselves. Such type of audience is known as a warm audience. You can earn more conversions by targeting those people who have liked your posts on Facebook or follow you.

  • Prepare Evergreen Facebook Video Ads
  • Whatever your business type is, aim to create evergreen Facebook video ads that you can use anytime. Don’t start from scratch. It is time-consuming and hectic. Make ads relating to brand promotion, lead generation, and conversions. Such ads are evergreen ads as they will deliver the same message repeatedly. Follow this facebook video ads strategy.

  • Use Geo-Targeting
  • In the early advertising days, marketers used to wait for customers to communicate before sharing a message. They had no options for advertising their products through channels. But now, things have changed a lot. Marketers have become proactive with geo-targeting. What is it? It is an advertising technique to display relevant ads according to the audience’s location. For example, if you want to target fitness freaks and tell them about your new gym, you can enter a specific location, like nearby where there are gyms or fitness centers. It will bring more conversions.

  • Use Emojis & Gifs To Engage With The Audience
  • Almost 70% of people react to social media posts through emojis or GIFs. Facebook offers multiple emojis & GIFs showing a 30%-40% higher click-through rates. Use emojis in Facebook video ads to draw the viewer’s attention to your ad. People look for emojis that feel authentic, explain their emotions better, and seem fun. Whatever type of video ads you make, include emojis and see the result yourself.

  • Incorporate Facebook Video Ads Where Possible
  • Facebook is the second largest social media platform after YouTube, with 8 billion video views. People love to see video content from brands that they follow. Through videos in your ads, you can explain your unique brand story. Incorporate these videos where possible to gain maximum conversions.

    Which strategy are you aware of amongst these? We are sure you must be using them to outrank your competitors. If not, try them out today. Contact our team for Facebook video advertising as we specialize in this. We aim to deliver instant results with maximum ROI from Facebook video ads.

    For more information, connect with us at @91 8881 380 380.

    Categories
    Content Marketing

    Fix Outdated Content to Boost Your SEO Results

    Why fixing outdated content is crucial for your business?

    If your company has been in the market for more than a year, your website’s content usually goes outdated or old. If the content contains statistics or any data, it becomes of no use to the audience after it becomes old. Either you modify the old content or publish a new one altogether. Using Fix outdated content, especially on a website may decrease the search engine rankings.

    Many companies don’t want to delete their old content. But do you know that it negatively impacts your brand in every way? Especially SEO results? Fix Outdated content that does not match your business strategy is not useful and worthy. HubSpot deleted more than 2500 old content pieces. Within a month after that, the company saw a 60% increase in SEO results.

    How to fix outdated content & write fresh SEO website content?

    Some tips on how to write great content for your website and bring more leads to your business:

  • Begin With a Website Content Audit
  • website audit

    How can you do it? List Fixoutdated content according to its time and date of publishing. Delete or modify content that no longer matches industry trends or is of no use to your target audience. You can also edit titles/headings of your website content, blogs, articles, etc. Include SEO keywords in The titles/headings.

  • See Your Competitor’s Website Content
  • You should always see what your competitors are doing in marketing. Compare their website content with yours and see what is unique in their website. Keep an eye on the other’s website and the changes they make to it. You can use their techniques differently and write a fresh piece of SEO-friendly content accordingly.

  • Include SEO Keywords & Links In Your Content
  • Try to make your website content more SEO-friendly. You can use SEO keywords or SEO links to boost website rank in Google search results. Why SEO keywords? Because they are vital for growing your business rank in search results. SEO website content will give a kickstart to your business.

  • Edit Evergreen Posts & Make Them New
  • website post

    Some evergreen posts on your website must be modified frequently to remove the data or insights that are no longer relevant. Add new sentences, statistics, tables, or any event related to the topic in the current market scenario. It will take less time and effort, and, on the other hand, help improve SEO results.

    Getting rid of old content can do wonders in content marketing.

    Never use outdated content on your website. Keep it fresh, unique, and informative so that more people visit your website. You must attract your audience with the right content. Hence, focus on its quality and originality.

    Content marketing is a powerful tool that brings more online traffic to your website and increases its visibility in search engine results. Producing engaging and SEO website content is not easy. You must be careful while delivering the appropriate information in layman’s terms. A low-quality website content having no SEO keywords can decrease its performance and build a lousy reputation for your company. So, write mindfully. And most importantly, keep replacing old content at regular intervals.

    For more information on content marketing, keep reading our blogs and stay connected.

    Categories
    Digital Marketing

    Grow your business with Quality leads using Google PPC

    Every business owner wants more customers, more leads that will eventually become clients. This blog will tell you how to grow your business with quality leads using Google PPC (pay-per-click).

    There is a common misperception that Google PPC is only for specific websites, but that’s not true. Google PPC is effective for every type of business and their respective websites. They attract more leads that grows your business significantly. 85% of marketers use Google PPC advertising to gain more leads while attracting more online traffic.

    How can Google PPC help in lead generation?

    How is your lead funnel? Do you know that you need to keep filling the funnel with potential leads? At first, leads go to the top of the funnel, then work their way down to an eventual conversion. You must attract new leads to feed the top of the funnel. And it would help expand your business further. That’s how your lead funnel works. Google PPC attracts leads for your business. The result is quick.

    Why is Google Adwords an excellent source of leads? With Google PPC, you can quickly appear on page one and be in front of people searching for a solution to their problems. More people know what you have to offer than before with Google PPC. Excellent!

    You will enjoy the following benefits for your business if you use Google PPC:

  • Acknowledge Your Leads
  • With Google PPC, you can track your essential data on how your campaigns perform. It will help you understand who your audiences are and what they need from your business. You’ll also get to know who clicks on your ads, who are interested, where they’re from etc. It can improve your PPC lead generation results & show direct evidence of your success.

  • PPC Ads Target a Specific Audience
  • Google PPC gives you an opportunity to reach your set target audience on time. You can target your specific audience according to behavioral data, geography, and demographics. It becomes easier for you to reach more people and make sure you’re reaching your target audience who are more likely to show interest in your brand.

  • Meet Your Audience Where They Are
  • There are 3.5 billion searches every day on Google. That’s why it is best for every query or need. 85% of people visit any social media platform every day. Between search engines, social media websites, and the millions of sites on the Google Display Network, you can reach anyone with internet access using Google PPC.

  • Provides more ROI
  • Do you have doubts about investing in lead generation using paid ads? Though PPC lead generation costs money, it’s a worthy investment that produces an impressive ROI (Return on Investment) which is why 85% of advertisers receive more ROI of the money they spent. Don’t wait, grab this opportunity, and expand your business worldwide.

  • Offers Instant Business Success
  • Lead generation PPC can offer you relevant online traffic instantly. You don’t need to wait for your campaigns to generate leads. It will automatically show instant results. After you launch your first Google PPC campaign, you can get instant leads on the same day. Google PPC ranks your business on top of Google searches.

    Google PPC advertising is an engaging way to attract more leads your way. Nurture those leads and turn them into permanent clients. Google PPC should be a crucial part of your inbound marketing strategy.

    If you want to generate more leads and grow your business quickly, call Silver Bazel today. We do lead generation for every type of business using Google PPC. Our digital marketing team cater to every demand you tell them to use/want in the PPC strategy. If you require an immediate boost in your business, our quality Google PPC advertising services are ideal. We also create customized PPC campaigns that work in increasing your conversions as well as revenue. Our affordable PPC services are highly demanded as they help you get more and more clicks on your websites and convert them into the business.

    Categories
    Digital Marketing

    Digital Marketing for Electronics: 5 Best Digital Ways to Promote Products

    How do you think digital marketing can be used in the electronics industry?

    During the COVID-19 pandemic, the demand for electronics has increased. People are using laptops, computers, mobiles more for better communication. It has helped the electronics industry to grow even in the crisis. But how do you explain your products or services? Are you able to hold your customers for long?

    Digital marketing creates awareness, customer acquisition, and retention, so maybe that’s why it would be helpful for electronics. Moreover, it explains the features and benefits of the product uniquely. It grabs attention quickly. It is an effective method to earn more sales and create awareness about the products by educating your customers. So, why wait?

    The electronics industry covers electronic devices, video conferencing tools, video cameras, CCTV, industrial components, telecommunications, electronic component manufacturing, building components, and much more. Now, these companies are using digital marketing in every sector to find more clients and maximize their business profits. They are strengthening their inbound marketing strategies to retain maximum output. How can you say that digital marketing is not helpful?

    How Is Digital Marketing Useful for Electronics Companies?

    The electronics industry uses applications that need a proper demonstration to understand them. There is high demand for electronic products like washing machines, TV, AC, mobile phone, etc., especially during the pandemic. Inbound marketing is the only way to make your products visible to people who need them. Do you know that over 80% of buyers view five or more pieces of content before making a purchase? Digital marketing can develop an effective inbound marketing strategy that persuades your buyers to visit your website where they can see all the relevant and verified information related to their choice of product. Isn’t that good?

    Why do brands lose customers? The answer is due to poor personalization efforts. If you are a B2B electronics company, you should focus more on your personalization skills. The way you represent your business story in front of the audience matters. It is time to change your marketing strategies. Digital marketing includes website designing, content creation, SEO, competition analysis, and many more. It is a complete package of success.

    Why Digital Marketing for Electronics?

    You can get more positive results with your marketing budget. Digital marketing for electronics helps you promote your electronic products differently. It provides a detailed explanation of your products to help the audience understand them better.

    1. Social Media Marketing

    You can run active paid campaigns on social media channels that promote your products. It helps you gain more visibility and attract new customers. Social media marketing is a broad digital marketing concept that brings authenticity to your business. Use it to influence and build brand awareness amongst your audience.

    2. Video Marketing

    Videos can demonstrate your products better. You can use videos to explain your brand story, highlight your product features and educate your customers. Video marketing is a part of digital marketing that helps grow your business more quickly than you can ever think. It is a highly engaging and entertaining source of information for your customers.

    3. Content Creation

    Content creation is one of the main parts that the electronics industry should use to tell the features of their electronic products. Well-crafted targeted messages in the form of blogs, eBooks, infographics, and website pages remain highly visible to your prospective clients. Using targeted & relevant content can gain more audience attention.

    4. 3D Product Animation

    It is one of the most effective digital marketing techniques that educates your customers and entertains them with engaging information on board. 3D product animation uses 3D real-life effects that showcase your electronics product beautifully. Your customers can get every information while watching the product animated video.

    5. Short Video 2D Animation

    Short video 2D animation contains running short 2D animation videos in campaigns to attract more customers. Videos retain 80% of online traffic and, it is why they are the perfect marketing strategy for your electronics. 2D animated videos offer a proper glimpse of your products and educate your customers about their features and benefits. They are highly engaging.
    Nothing is perfect than telling your audience in detail about how your products work. They should know how it operates and is beneficial to them. It is all possible because of digital marketing for electronics.

    Connect With Silver Bazel for Quality Digital Marketing Services

    Silver Bazel offers customized inbound digital marketing strategies like SEO, web development, email marketing, content marketing, social media marketing, video marketing, etc. Our team will help you achieve better visibility and increase your client base. Moreover, we can explain your business story uniquely. Our digital marketing services are cost-effective and show instant results. We have years of expertise in doing digital marketing for electronics. We have served many esteemed clients like Toshiba, ERD, IKIO, Big Passport, Ultraprolink, and many more.

    A flexible digital marketing campaign ensures that your brand continues getting great results despite changes in the industry. Do you want to know how we work for electronics companies? Contact us today or visit our website www.silverbazel.com for more information. We are waiting!

    Categories
    Digital Marketing

    Importance of Digital Marketing for Book Publishers

    Today, businesses are moving towards digital methods to gain more audience. Why? The book industry too suffered losses due to the spread of the COVID-19 virus in the country. How to improve sales and be successful during the ongoing crisis? New trends have been emerging lately that focus on using digital channels for revenue growth. A new era has arrived for the publishing industry.

    Digital marketing is flexible, dynamic, and evolves rapidly. It is the right time to adopt digital marketing strategies for the growth of your business in COVID-19. Digital Transformation has changed the way book publishing industries produce & consume. It is why they are using digital tricks in their marketing and advertising. They have now realized the importance of digital marketing. The publishing industry, one of the biggest industries of India has started investing in digital marketing to make their work popular all over the world. So, why wait?

    Do you know the importance of digital marketing for the publishing industry? We cannot tell you in words. It is not mere advertising or promotion, but digital marketing is using skills to stay connected with the latest trends in the market, boost online reputation, identify competitors to generate more revenue. Digital marketing plays a key role in book publishing. As book publishers have shifted their focus on publishing more eBooks, the publishing industry has boomed. How? read the blog to know more.

    Digital Marketing for Book Publishers

    According to the Report on the State of Publishing in Italy by AIE, the total turnover of the publishing industry had increased by +3.0% over the previous year in 2018. The trend continued then in 2019, with +2.8% bringing the total turnover of the sector to €3.037 billion.

    In 2020, due to the outbreak of the COVID-19 pandemic, the publishing industry suffered. However, the data records are interesting. The industry grew again, by 2.4% compared to 2019. It was truly overwhelming. Online sales accounted for 48% of the total. In July, online sales still made up 44% of the total. eBooks made 27% year-over-year growth. Podcasts and audiobooks were also in demand. All credit goes to digital transformation.

    The publishing industry is using digital marketing to produce eBooks, newspapers, and other demanded products. One of the effects of digital marketing is that the boundaries in geography and time have disappeared. Furthermore, digital marketing is free of cost and the marginal cost of producing an additional unit is zero. It offers the uniqueness of books, magazines, or newspapers that have greater importance than before. You can trust your publishing company with digital marketing. It is best for your company.

    Digital Marketing Strategy for Publishing

    Nowadays, people prefer to read more e-books. They want to get everything online. It is why digital transformation has taken over almost every industry. Digital marketing services is effective, popular, and bigger. If you run a publishing industry, you should use digital marketing to sell your books, journals, and other stuff online. It will expand your business more.

    Digital marketing is the best trick for publishers to boost their brand recognition in the industry. It will keep you ahead of your competitors. Nowadays, small to big scale publishers thrive on online presence, reviews, and customer testimonials. Digital marketing increased your chance to grow and expand more. The more you expand your business, the more profits you will earn. So, make a smart move. Use these digital marketing tricks:

  • Social Media Book Marketing
  • A well-constructed social media strategy can help you win more readers for your Book industry. Readers stay active on social media channels. It is where they follow prestigious authors, read eBooks, attend virtual book launch sessions, connect with booksellers, and exchange opinions. Here implementing an effective video marketing strategy is vital. Videos grab 80% of the audience. Their engagement rate is high. You can run social media video ads to grab their attention. Nothing is more perfect than generating their interest in your books. Videos help.

  • Book Influencers
  • Influencers are famous worldwide. Whether it is Facebook or Instagram, they are present everywhere. It makes it important to start collaborations with them. What are the benefits? The influencer marketing ecosystem has become increasingly specialized, and it’s often more effective. Influencers generally have a larger fan base and are considered as a more “authentic” source of information. Their followers believe them. It is the best digital marketing strategy for book publishers to reach new readers.

  • Video Marketing
  • Video marketing is a new concept for book publishers that guarantees big success in a short while. Video marketing for book publishers is the perfect digital marketing strategy to reach potential clients. How? You can make engaging videos of your books and influence your audience to read them. Video gain 80% of the audience’s attention and, people find them entertaining. Why don’t you invest in video production and promote your publishing industry? Trust us, it is the best strategy to grow book sales.

  • Create a Website
  • Website is essential to show your existence in the market. You need a web page to promote your books and get in touch with your readers. If you are a self-published author, having a website will help you in many ways. Invest in creating a powerful platform where your readers can communicate with you regarding your book. You can create your author’s website during the pre-launch period or later. Hire a web designer to set up your website professionally. A website should have essential pages like the contact page, about page, book(s) page, your email address, etc. Think about it.

  • Podcast Book Marketing
  • Podcasts are another excellent way to promote your books. They are digital channels and like online radio station channels that can be downloaded or streamed over a computer and mobile device. iTunes and Spotify are some of the famous podcast platforms. How to use podcast book marketing? Start your podcast on any topic related to your book industry. It is a cost-effective method. Or you can join other podcasts as a guest speaker to talk about your book. You can ask other authors to review your books too over podcasts.

    Are you Looking for a Professional Web Designer or Digital Marketer?

    Digital marketing can push your publishing firm to success. It gives a detailed explanation of your product and services so that your audience can understand your business functionality well. So, when you are looking for more clients, use digital marketing methods that can get more leads for your business. Considering that the digital transformation of books is overwhelming and welcomed by many companies today.

    You can connect with Silver Bazel, a professional digital marketing company in Delhi-NCR. We provide digital marketing services at a low expense that will serve your digital marketing requirements whatsoever. Silver Bazel never compromises with the quality of work and delivers 100% brand awareness in the market. Our quality work will impress you. Make this decision right away.