Category: Content Marketing

Video content marketing is one of the most profitable business sources that can help you reach more potential customers. Video is a top shared content piece on social media and, therefore, engages your customers ten times faster than text.

Video marketing is the latest digital marketing tool worth considering for promoting your business globally. Your audience probably has no time to read a long text. Instead, you can create a short video that can inform & productively engage the audience with your company. Is the idea of video marketing productive? Not until you know the endless benefits that can save you time and effort in the long run.

Have a look at some benefits of video content marketing for your business:

• Video content engages and generates traffic to your website
• Adds credibility to your business
• More sales, huge profits
• Videos highlight a brand
• Promotes brand awareness
• Effective message delivery
• Educate and grow your audience
• Explain your brand with confidence

Your business can benefit from video content marketing to increase website traffic and sales. Start creating interactive video content today!

What Is A Video Sales Funnel?

A video sales funnel is a 24/7 salesperson. It is an automated selling system that generates leads and sales online, making it easier to handle every aspect of your marketing funnel. With the help of this selling system, you can track your sales video performance and make the necessary changes therein. Video is a powerful medium for marketing your products and services and attracting buyers worldwide.

A video content marketing funnel involves putting video content according to the buyer’s journey of buying a product with a specific goal in mind. Video content is powerful to draw the attention of your audience and increase conversions.

How to Create a Video Content Marketing Funnel to Improve Conversion?

Here are some tips on how to create a video content marketing funnel to improve conversion:

1. Use Educational Video Content To Educate And Inform

Educate your buyers about the products they are purchasing. Identify their product requirements and deliver the right video content that informs the customers about your business operations. The first and foremost step in creating a video marketing funnel is educating your buyers so that they can identify the original value of the product.

2. Emotional Video Content Connects With The Audience

When your buyers understand your business prospects, the next thing to do is connect them with the help of videos that create an emotional approach and explains the importance of the product. You can show some product videos having an emotional appeal so that more and more buyers can connect with your business. You can make animation videos too to grab attention.

3. Explainer Videos Can Attract Attention

Explainer videos interest and attract many buyers as they give complete details of products and services. You can show big concepts through explainer videos and get to know your prospective buyers.

4. Create Brand Awareness

Share your sales video as much as possible on various social media platforms so that more and more buyers can connect with their requirements. How can you build the trust of your buyers? You can ask your buyers to write testimonials or feedback on the sales video that will develop a powerful online presence for your business.

5. Call-To-Action

Your video marketing funnel should include a call-to-action video that demands giving feedback on the video. CTA videos keep your buyers engaged and interested every time they watch any of your videos.

A successful Visual Content Marketing funnel attracts, engages, and educates the buyers so that they know your business prospects well and build brand trust.

Do you make social media videos?

If yes, this blog is a must-read for you.

You should make creative social media videos for your business growth. Why? As they attract more online traffic. 80% of the internet traffic and conversions come from social media videos. Especially in video marketing, these videos are much helpful in connecting the audience with the brand better & introduce it to your customers. Use creative storytelling & grow your brand digitally.

But there are a few things to consider before creating any video for social media. Read below.

Here are five ways to make creative social media videos:

1. Write a Short, Simple & Unique Video Script

Audience engagement is crucial for a productive social media strategy. Hence, you should create brief content/script that perfectly explains your business message. A professional social media video will contain valuable, to-the-point information & SEO-friendly content about your brand that can attract your target audience & rank in search engine results.

Here are some questions to consider while drafting the script of a social media video:

• What is your product?
• What are the benefits of using your product?
• What will be the duration of your video?
• Who is your target audience?
• What are your goals behind making this video?

Create an exclusive, short, and engaging script for your social media video that can meet your business requirements.

2. Highlight Customer Problems & Connect Them With Your Brand USPs

Firstly, know your target audience, location, age, interest, etc.? You should be aware of it. Then, write the script according to their demands or requirements. Identify what type of content your audience wants to see and make videos for social media accordingly. Knowing your target audience helps meets their product needs ultimately. The more videos your audience watches, the more profits you will earn.

Use their problems as a fundamental point to highlight your brand features. Relate their problems with your product USPs & target more people. Show them how your product is different from the others in the market. Best strategy so far!

3. Add 2D/3D Graphics Or Animation

When creating videos for social media, ensure they catch many eyes. How to do that? Use 2D/3D animations, graphics, images, etc., in a video. It attracts and compels visitors to act. They will like, share, and comment on your video. It is a creative way to hold the attention of the visitors for a long. Connect with social media influencers who can help promote your products and services amongst many people. Create brand awareness this way.

4. Add Music Or Sound Effects

An entertaining social media video wins the race. It is true. The more entertainment you add to a video, the more you gain views. Melody plays a vital role in videos. Look for appropriate music or sound effects to make a delightful video for the viewers. An attractive social media video generates the interest of the viewers. You can search for different types of soundtracks online. Moreover, you can make your video funny using funny soundtracks, effects, etc.

5. Use CTA (Call-to action) In A Video

Any social media video is incomplete without a CTA. Thus, add a call-to-action section at the end or middle of the social media video to get more responses from your viewers on whether they liked your video. Reviews help get to know your audience’s interests better and how they feel about your product and services. Ask your audience to leave feedback on your video and suggest any improvements, if needed.

There are many creative ways like storyboarding, SFX, and more, using which you can make a killer social media video for your company.

If you want to make videos for social media and need help, feel free to contact us. We specialize in creating social media videos that are engaging, entertaining, and above all, satisfactory. Read more blogs on video creation under our blogs section.

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Why fixing outdated content is crucial for your business?

If your company has been in the market for more than a year, your website’s content usually goes outdated or old. If the content contains statistics or any data, it becomes of no use to the audience after it becomes old. Either you modify the old content or publish a new one altogether. Using Fix outdated content, especially on a website may decrease the search engine rankings.

Many companies don’t want to delete their old content. But do you know that it negatively impacts your brand in every way? Especially SEO results? Fix Outdated content that does not match your business strategy is not useful and worthy. HubSpot deleted more than 2500 old content pieces. Within a month after that, the company saw a 60% increase in SEO results.

How to fix outdated content & write fresh SEO website content?

Some tips on how to write great content for your website and bring more leads to your business:

Begin With a Website Content Audit

How can you do it? List Fixoutdated content according to its time and date of publishing. Delete or modify content that no longer matches industry trends or is of no use to your target audience. You can also edit titles/headings of your website content, blogs, articles, etc. Include SEO keywords in The titles/headings.

See Your Competitor’s Website Content

You should always see what your competitors are doing in marketing. Compare their website content with yours and see what is unique in their website. Keep an eye on the other’s website and the changes they make to it. You can use their techniques differently and write a fresh piece of SEO-friendly content accordingly.

Include SEO Keywords & Links In Your Content

Try to make your website content more SEO-friendly. You can use SEO keywords or SEO links to boost website rank in Google search results. Why SEO keywords? Because they are vital for growing your business rank in search results. SEO website content will give a kickstart to your business.

Edit Evergreen Posts & Make Them New

Some evergreen posts on your website must be modified frequently to remove the data or insights that are no longer relevant. Add new sentences, statistics, tables, or any event related to the topic in the current market scenario. It will take less time and effort, and, on the other hand, help improve SEO results.

Getting rid of old content can do wonders in content marketing.

Never use outdated content on your website. Keep it fresh, unique, and informative so that more people visit your website. You must attract your audience with the right content. Hence, focus on its quality and originality.

Content marketing is a powerful tool that brings more online traffic to your website and increases its visibility in search engine results. Producing engaging and SEO website content is not easy. You must be careful while delivering the appropriate information in layman’s terms. A low-quality website content having no SEO keywords can decrease its performance and build a lousy reputation for your company. So, write mindfully. And most importantly, keep replacing old content at regular intervals.

For more information on content marketing, keep reading our blogs and stay connected.