Do you make social media videos?
If yes, this blog is a must-read for you.
You should make creative social media videos for your business growth. Why? As they attract more online traffic. 80% of the internet traffic and conversions come from social media videos. Especially in video marketing, these videos are much helpful in connecting the audience with the brand better & introduce it to your customers. Use creative storytelling & grow your brand digitally.
But there are a few things to consider before creating any video for social media. Read below.
Here are five ways to make creative social media videos:
1. Write a Short, Simple & Unique Video Script
Audience engagement is crucial for a productive social media strategy. Hence, you should create brief content/script that perfectly explains your business message. A professional social media video will contain valuable, to-the-point information & SEO-friendly content about your brand that can attract your target audience & rank in search engine results.
Here are some questions to consider while drafting the script of a social media video:
• What is your product?
• What are the benefits of using your product?
• What will be the duration of your video?
• Who is your target audience?
• What are your goals behind making this video?
Create an exclusive, short, and engaging script for your social media video that can meet your business requirements.
2. Highlight Customer Problems & Connect Them With Your Brand USPs
Firstly, know your target audience, location, age, interest, etc.? You should be aware of it. Then, write the script according to their demands or requirements. Identify what type of content your audience wants to see and make videos for social media accordingly. Knowing your target audience helps meets their product needs ultimately. The more videos your audience watches, the more profits you will earn.
Use their problems as a fundamental point to highlight your brand features. Relate their problems with your product USPs & target more people. Show them how your product is different from the others in the market. Best strategy so far!
3. Add 2D/3D Graphics Or Animation
When creating videos for social media, ensure they catch many eyes. How to do that? Use 2D/3D animations, graphics, images, etc., in a video. It attracts and compels visitors to act. They will like, share, and comment on your video. It is a creative way to hold the attention of the visitors for a long. Connect with social media influencers who can help promote your products and services amongst many people. Create brand awareness this way.
4. Add Music Or Sound Effects
An entertaining social media video wins the race. It is true. The more entertainment you add to a video, the more you gain views. Melody plays a vital role in videos. Look for appropriate music or sound effects to make a delightful video for the viewers. An attractive social media video generates the interest of the viewers. You can search for different types of soundtracks online. Moreover, you can make your video funny using funny soundtracks, effects, etc.
5. Use CTA (Call-to action) In A Video
Any social media video is incomplete without a CTA. Thus, add a call-to-action section at the end or middle of the social media video to get more responses from your viewers on whether they liked your video. Reviews help get to know your audience’s interests better and how they feel about your product and services. Ask your audience to leave feedback on your video and suggest any improvements, if needed.
There are many creative ways like storyboarding, SFX, and more, using which you can make a killer social media video for your company.
If you want to make videos for social media and need help, feel free to contact us. We specialize in creating social media videos that are engaging, entertaining, and above all, satisfactory. Read more blogs on video creation under our blogs section.
We will wait for your response.