Explainer Videos Uncategorized

Why you should invest in Animated Explainer Videos

If you want to explain complex business ideas and concepts to your target audience, animated explainer videos are best with it. 95% of users believe that they can easily understand your business through videos. It is the power of an animated explainer video that grabs the audience attention quickly. Videos represent your brand. They are used in marketing strategies to attract new customers and explain how your products work. Animated explainer videos are a reliable source of brand awareness. When it comes to conveying your business message uniquely in front of your audience, nothing is better than having animated explainer videos in your marketing strategies. Animations grab your visitor’s attention. Everyone loves watching animated videos. Let’s see why you should invest in animated explainer videos:

1 – Build Brand Loyalty

Animated explainer videos highlight your business personality. They turn your regular customer into a loyal customer. An animated video is a great way to communicate your goals and objectives with your customers online and make a trusted connection with them. You can highlight the problems of your customers and bring meaningful solutions to them.

2 – People Spend More Time Watching the Videos

watching video

From consumers to professionals, people watch more videos as compared to reading a text. With videos, you have an opportunity to interact with potential buyers and showcase your business goals. You can represent your products and services creatively through animated explainer videos. They create interest amongst your audience quickly. Make compelling visual content that connects with your audience emotions. 90% of potential customers watch videos online and spend more time on the pages having animated videos.

3 – Boost Brand Awareness

Animated explainer videos are the best methods to launch a new product or service in the market. You can take help from professionals to position your website much higher in google search listings. Animated videos can keep your customers hooked on the website for longer. They create brand awareness. You can earn brand reputation by creating compelling videos for your company or business.

4 – Generates Interest over Time

You can share your company videos on various social media platforms and generate interest for your products and services. Besides, visual content helps expand your business organization and users show a quick response towards your products. Animated explainer videos can quickly generate the interest of your audience.

5 – Better Search Engine Optimization

The amount of time a visitor spends on your website matters a lot. It adds to the search engine optimization where your video ranks in the google search algorithm. Videos impact your online growth. Websites with animated explainer videos rank higher in the google search. Animated explainer videos can catch the attention instantly and influence your customers buying decisions. They help promote your brand in the highly completive market out there.

6 – Increase the Website Traffic

With the help of animated explainer videos, you can increase the amount of traffic on your website. Regardless of your business size, you can use animated explainer videos to gain brand popularity and earn huge profits. You can connect with a professional video production company that offer a variety of services like animated explainer videos and more to create an impact on your target audience.

7 – Improves Brand Image

If your business does not work as expected, you need to change your marketing strategies asap. Use animated explainer videos to gain a wider audience reach and leave a positive brand image on your target audience. With the help of animated videos, you can improve your brand image and rebuild it according to the market. Your audience should connect themselves with your products and services.

8 – Simplifies Complex Business Topics

You can easily explain about your company or business with the help of animated explainer videos. They contain vital information about your business that makes it easy for your target audience to understand your business goals better.

Companies use animated explainer videos to give cutting-edge competition to the other companies in the market. Animated explainer videos can do the needful. You need audience engagement to run a successful business, and animated explainer videos will help you get it. 90% of customers prefer watching video content. It will help raise the demand for such videos in the market. Videos bring leads to business and influence sales. Animation has the power to impact your target audience and influence their purchasing decisions. They bring life to a product so that your audience can get a glimpse of how the product works. Animated explainer videos are your perfect choice to earn profits and success in business.

Explainer Videos

5 Creative Explainer Video Examples to Learn From

Explainer videos are marketing videos that define your business. These are short online videos with engaging content that are often placed on the website’s home or landing page. Explainer videos are popular amongst 90% of marketers who want to boost their business quickly.

Businesses use different types of explainer videos in their marketing strategy like Live Streams on Social Media, Live-Action Explainer Videos, Animated Explainer Videos, Whiteboard Explainer Videos, etc. Explainer videos have been popular for ages. They grab users’ attention quickly and influence them to invest in your business. Do you know about creative explainer videos that were and are still popular among many people? Have a look at 5 creative explainer video examples to learn from:

  1. Dollar Shave Club

Dollar Shave Club used their video title as our blades are f***ing great that was highly engaging and unique from other brands in the industry. They knew their audience well. Dollar Shave Club sells razors online. They created an explainer video whose language and humor matched their target audience’s demands. Their explainer video is one of the best examples of explainer videos that give a brief overview of their service (great razors delivered to your door for $1/month). They highlighted the problems of a common man with razors in their video. Their explainer video is a must-watch for all the marketers out there.

  1. Mint

Mint created an animated explainer video to show why animations are better off than any other video form. Mint uses animation in its videos to show how it handles financial data from different parts of a user’s life and makes one simple setup for it. Mint also uses images or screenshots of the original products. Learn for mint how they add appealing elements in their explainer videos and drive traffic to their business.

  1. PooPourri

PooPourri video delivery is quite similar to dollar shave club. Their explainer videos are filled with live-action. They also use animation to show how their company works. they have used a unique technique at the end of their video – the green button. It is their call-to-action technique that is worth noticing. Companies add humor in their videos to grab everyone’s attention.

  1. Airbnb

This company uses animation and live-action in their explainer videos that explain their business uniquely. Their explainer videos show the quality they deliver to their customers. Airbnb also uses engaging video content to make their business popular on social media. Their promotion strategy is influential and you can uniquely check different hotels through their explainer videos.

  1. Spotify

Spotify creates fun animation to explain its music services. Spotify is an online music service provider that provides different genre songs to their audience. Their explainer videos contain music that fits perfectly with their business design.

If you want to hire a professional or get an explainer video made at an affordable cost, you can connect with Silver Bazel at any time. Silver Bazel is the best explainer video production company that offers quality explainer videos at affordable rates.

Do you know any other explainer video examples that you remember or recommend? What do you like about explainer videos? Leave your reply and do tell us in the comment section below.

Explainer Videos

5 Actionable Explainer Video Marketing Tips

Explainer videos have finally made it to the mainstream, especially for the business owners who want to increase brand awareness in the market. 90% of online users want to watch visual content that resolves their problems and is fun to watch. Explainer videos play a vital role here. They provide short and engaging visual content for more than 70% of businesses. With many benefits, explainer videos are best to strengthen your online presence and introduce your services quickly in the market.

Explainer videos are used in video marketing strategies that help promote a brand. Now the question is how to use an explainer video in video marketing? Here are five actionable explainer video marketing tips that will help your business grow in the best possible way:

1 – Keep Your Video Short And Simple

Explainer videos are used to simplify complex topics so that your viewers could understand your business message. Videos should be straightforward, informative and crisp in content. The less you say, the more your customers will remember for years. Make a 90-second video that explains your product in full.

2 – Make An Impactful Video Intro

According to some studies, 85% of people continue watching a video if they find the first 10 seconds of it useful. You should be able to grab their engagement in the first few seconds of your video. Use eye-catchy opening lines and sharp video elements that catch their attention quickly.

3 – Explainer Videos Should Be Mobile-Friendly

Almost 90% of internet users watch videos on their phone. You should make mobile-friendly explainer videos that your customers can play and watch anytime, anywhere. Everyone uses their mobile to watch their favorite content online.

4 – Explain Your Product and the benefits of using it

Address the problems of your target customers and try to resolve them through your explainer video. Why your audience should purchase your product? Explains the benefits and uses of your product and show them exactly what they want.

5 – Share The Videos On Social Media Platforms

Social media has billions of active users worldwide. It is undoubtedly the best way to grab more attention and promote your brand. sharing explainer videos on social media is free of cost and allows you to reach more potential customers. Social media exposure will take your brand to the next level.

What Is The Importance Of Explainer Videos?

Like said before, an explainer video will boost your brand sales and increase brand awareness in the market. Post your explainer video on social media channels like Facebook, Instagram and reach your target audience quickly. These videos garb the attention and appeal to potential customers to purchase your products.

If you need any help with video creation, contact the explainer video company and produce engaging visual content contributing to increased sales. Marketers use explainer videos to promote their business on a large scale. If you own a business, you should produce explainer videos for your target audience.

Explainer video marketing tips are in demand and will be in the coming years for sure.

Explainer Videos

Five Step to making Killer Explainer Video

Explainer videos are animated videos that explain about any product/service in detail. These types of videos are a great marketing tool with the help of which companies promote their products and services in the market. Explainer videos use branded content because they can help expand your social media outreach. When it comes to making a video, it can be daunting, from scripting to editing. However, you can engage audiences and increase conversion rates for your company with the help of well-drafted explainer videos. An explainer video one to three minutes long. You can grab immediate attention from your viewers (call-to-action) and can share your video on many platforms such as blogs, newsletters, emails, websites, etc.

How to make an explainer video? Don’t worry, as here are five steps that will help you to produce a successful explainer video for your company. Have a look:

1 – Scripting
A script is the backbone of your explainer video that must start with writing down your ideas, targeting the audience, and call-to-action. Be relevant and to-the-point with your script and what the audience wants for you. Explainer videos are promotional videos & the main objective is to explain to your audience about the product you are selling. Don’t waste their time by putting irrelevant content on your video. Your scripting should be impactful, educational, and entertaining to grab the user’s attention instantly.

2 – Create A Storyboard
Visualize your video before it is animated. After scripting, you have to set a storyboard and see whether your script is engaging enough to attract your potential customers. It is essential to have a storyboard of your explainer video as it will give an idea of how things will work. Note: You have to engage your audience and persuade them to buy your products.

3 – Voiceover
Use a friendly voice in your explainer videos to set the tone and feel of the video. Before starting the animation, you have to record the voice over that should be short and precise. The audience should be able to connect themselves with your video that will help them in making their buying decisions much faster.

4 – Animation
The animation is the second last stage of creating an explainer video that brings characters to life. At this point, you have to work on the video animation, where a professional animator will use effects, music, illustrations, motion graphics to match the exact needs of the video. Adding sound effects is the final process to make a video engaging and influence audience attention.

5 – Call-To-Action
You have to promote your explainer video on other platforms like websites, blogs to gain full audience retention. CTA demands quick response or feedback from your viewers about whether they liked your video or not. It is like a review of your video that will help you determine the performance of your video in the market.

An explainer video will help generate more sales by creating a balance between your company and the interests of your audience. Try these cool tips for making Killer Explainer Video now!

Explainer Videos

How To Choose Explainer Video Company?

A right explainer video company can push your firm to success. an explainer video gives a detailed explanation of your product and services so that your audience can understand your business functionality well. So, when you are looking for more clients, hire an explainer video company that can get more leads for your business.

Videos get 50% of audience engagement and are known everywhere. People prefer watching videos that are creative, engaging, and informative. Marketers these days are looking for explainer video making companies that help generate more leads for your business.
Here are five tips for hiring an explainer video company to enhance brand awareness:

Here are five tips for hiring an explainer video company to enhance brand awareness:

1 – Saves Time And Money

With a good video production company, you can create professional animated videos for your firm that engage more target audiences and improve your overall business ranking on google. Professionals can cost-effectively handle video making and, you can save a lot of time for other tasks.

2 – Casts A Perfect Impression On Your Business

If you want to increase your business sales, creating an explainer video will be the perfect solution. Choosing the best explainer video production company leaves a positive impression of your business on your target audience because professionals will create a compelling video for your brand. Explainer videos are easy to understand and impactful on potential customers.

3 – Increases Website Traffic

The kind of audience matters a lot. To have great sales, you should have adequate website visitors. Explainer videos push your traffic and are used as an interactive element to get your audience’s attention. Animated explainer videos are a method of keeping your audience hooked up with a video. It will help in getting more sales for your business.

4 – Animated Explainer Videos Are Easy To Share

With a quality animated explainer video, you can increase your product popularity. Short videos are easy to share with the best professionals who make a video for more views and share later. With sharing, you are opening gates to bulk traffic on your website.

5 – A Video Production Company Will Do The Branding For You

A certified explainer video production company does the branding for you using the professional marketing skills and techniques incorrect manner. Hiring an expert video making company can help you with editing, creative elements, sound background, and more. They will improve your business reputation and brand image bringing huge profits.

Invest in hiring an explainer video production company at a low expense that will serve any requirement whatsoever. Professional companies never compromise with the quality of explainer videos and deliver 100% brand awareness in the market. You will be relay impressed by the working of such companies. Make this decision.

Explainer Videos

7 Proven Benefits of Explainer Video for Businesses

Are you confused whether merely posting an explainer video on your social media channels let you witness noticeable conversation rates in your business sales or not?

Well, to your utmost bewilderment the answer is YES! Video marketing strategies have the potential to freeze your customers to your offered products and services.

If you knew about this marketing strategy earlier and still haven’t used it, then you are doing more harm than good to your business. You are literally up to a blind alley where your business growth has come to a standstill.

However, using a short animated explainer video for a business is going to help you churn the real profit out of your business.

How? Let’s figure out…

Benefits of Explainer Video for Businesses

1) Attention Grabbing Nature

Animated videos give a new lease of life to your newly kicked-off promotional campaign. Once you are done with adding these captivating animated videos to your homepage as well as landing pages you have already won half of the battle. Unlike other people using old-school ways, you will definitely in an advantage due to the attention-grabbing nature of these promotional videos. Endorsing your brand by way of these videos is increasingly becoming popular just because they arouse customers’ interests towards your products & services that will lure them eventually making them avail them. Videos are a unique selling point to express your vides that will leave an everlasting impression on the target customers.

2) Better User Engagement

Nobody wants to go through lengthy information before purchasing a product. Since brevity coupled with valuable information is on the topmost priority, so we have very less time to retain our users. The moment your audience feels boredom, they will certainly hop on to other websites. Videos, in this case, truly showcase the nitty-gritty of a product letting your users hooked to your videos. Topping it all off, if your videos are adorned with suitable moving images, animation, music, text and voiceover, users will surely end up becoming your loyal patrons.

3) Easily Searched and Shared

One of the positives of promotional videos is that they can be easily searched online. Besides, they are more shared too. So your video is shared n number of times on the internet which creates a network of audience surrounding you that is going to prove much more beneficial for your brand.

4) A Refined Presentation of a Concept

A concept takes shape when it is clearly presented. Explanatory videos are crucial for your languishing brand as they can drive momentum to it. Business processes are finely explained through these videos and they enable the customers coming to a decision to purchase your products/services.

5) Videos are Cost-Effective

Videos are made only once and need not be edited incessantly. So, creating videos is such a cost-effective approach towards your brand awareness. Unlike other content marketing approach, video content is going to stay on your website forever. So it will save you from an unnecessary practice of updating your user manuals, brochures & website pages sporadically. In addition to these advantages, you can make changes to these videos whenever you feel a need of it.

6) Best Dialogue with Your Customers

Physically, you can’t speak to every single customer of your product. However, your amazingly crafted videos can speak about your product/service to millions of your customers which will surely bring a positive change in your business revenue. If your videos are crisp, short and good enough to educate your customers all about your offerings, then you have certainly found the way to woo your patrons. Surveys say that it only needs 2-minute catchy video to woo your audience and the ball is in your court after that.

7) Video Reviews

Videos say emphatically about your offerings and they too have a reach to millions of individuals within a short time. And this is the reason why your videos get instant feedback-good or bad. Today, internet audience is blunt and believes in admiring a good presentation and condemning a bad one- all in a nick of time. If you talk honestly about your products/services, your videos will be watched more that will directly boost the revenue of your business.

Given the explainer video benefits and their indelible impression on the minds of the audience, just everybody is hell-bent on using these videos for his brand.
Not only young entrepreneurs as well as the startup owners but also established businessmen are lean on adopting video marketing strategies for their business.
If you too are dejected over your constantly falling revenue, then it is high time that you should hire an explainer video company that can help you surge your business revenue in one go.

Explainer Videos

Three Reasons Explainer Videos Rock the Business World

As a business owner, you need to keep a check on the type of promotional methods you are using for your business. What makes your business run for its money is more essential than any other thing. Business promotion is nothing but conveying a message of why people should come to you. Explainer videos come to the rescue, especially when you need to promote your business in the most innovative and attractive manner. Animated explainer videos with voice over technology elucidate the core features of the product and present it in the most unique manner.

Nielsen research training and consulting group has the estimates which is a time duration of 10 to 20 seconds is enough to grab the interest of your potential online audience visiting your website and even during this duration just 10 seconds can either catch or drift attention. This scenario makes it mandatory to have something catchy and eye-grabbing for the audience to see. 80% people remember what they see rather than what they interpret through reading content. Explainer Videos solve the very purpose of the result generated business promotion with short compelling voice-over and innovative animation and graphics to actually make a person watching it, become curious for more.

Nothing which is boring, stereotypical and lengthy is accepted by the audience you are targeting for your business and especially if it is for your online visitors. Monotonous and textual jargons hardly find any place in the promotion industry. Corporate Explainer Videos could be the ideal choice as you can also add fun elements to it. Animators use crossfading effect and pop-up images that are fun to watch. The company logo can also be designed in the most appealing way to stand out from the rest of the video.

We can thereby, conclude off with the very fact that explainer videos are soon breaking the usual trend of promoting business simply by adding some text in the website. Explainer videos fulfill the very need of interacting with the customer in the most interactive manner and promoting business for assured returns.

Keen on getting an explainer video for your business? Silver Bazel will be the ideal choice as we bring in video creation services at affordable prices. With our team of experts, we design captivating explainer videos targeting your potential market. We add voice over for the video and also amusing animated graphics to go with it.

Explainer Videos

Explainer Videos – An Impactful Way of Seeking Audience Attention

In need of something that clicks for your business? Why not go for Explainer videos that are short, explaining the crux of the sales pitch in the most interactive and impactful manner. A 60 second or less time duration video is capable of showing all the company services in a single click. Explainer Videos can be interpreted in a faster way and much more effective than texts. Those can be of varied types like the ones that focus on a particular character and bring it to life through animation, or videos that have a storyboard with pictures on a whiteboard background.

An explainer video should have answers to prove the efficacy of a video and make it furthermore impactful. Be sure of the questions that you anticipate from the viewer’s point of view is answered in a satisfactory way. This, therefore, requires you to go ahead and create an impactful video with the best features of your product highlighted in the most appealing manner and how it fulfills itself to answer the potential questions. This can be done through both motion graphics animation and infographic.

Sharing on social media like Facebook post that you make does not end the story there itself. The image or video posting get visibility and also get likes and shares and moreover the attention of audiences at large. But there is more to it, which leads you to the insights page where you can get the status of where your video stands and how it is doing after going viral. You can check for views coming for the video, country from where we can see maximum visitors to the video and other actionable statistics and keep changing depending on the number of views and likes. Uploading your explainer video in Facebook business page or creating a YouTube channel is therefore, the key determinant towards making a video popular so as to generate higher returns and also make it effective.

Silver Bazel and the team of animators always achieve benchmarks by creating explainer videos that really work in the most impactful manner. Time and again the team aims to provide the most interactive methods to bring out a sales pitch in the most effective way, hence making the overall sales effort fruitful for the clients.

Explainer Videos

Explainer Video Marketing – An Effective Medium or Successful Conversions

Boasting is not the key to successful marketing. Speaking more of the company achievements and saying least about the product will not help in creating an edge even if you are using a video presentation. The product page is essential and is the core point where the video call to action will be taken into consideration. Remember, the audience is watching the video because he is interested on the product that you market and therefore looking through what your company offers will be the first priority. Make a mark with slides that highlight the product core features in the explainer video.

An explainer video is not just a video, it’s an audiovisual tool you can use to create to gain a much needed recognizable identity for your company, representing and reinforcing your brand across the web. It is just the same way as your company logo and website will do. It is the most appealing channel that will analyze the key metrics and finding answers to how videos serve as a better alternative is, therefore, the need of the hour. A recent survey reveals keeping the audience stick to the explainer video is one key aspect throughout the active session of the website.

You need to give a synopsis of your video even before it starts playing for the audience. The number of clicks on a video totally depends on audience performance and what they feel or think that will eventually make them click a video and increase its watch time. Either use promotional thumbnails through a little snapshot of the video in its thumbnail or add a page that will work well when added as a thumbnail. Both ways you are going to gain acclaim and add to the engagement factor through an appealing presentation of the company and its product portfolio.

Silver Bazel is a clear-cut approach to the development of explainer videos with a team working towards the quality presentation of company related product and services. The team consists of sketch artists, voice over writer, visualizers, 2D motion graphics artists working together to make an explainer video stand out to its fullest.

Explainer Videos

Steps to Successful Video Making

The first step toward video making comes to the point of video production where you need to concentrate on the key elements based on which depends on the success of the video. A meeting with the client to get the briefings, then discussing about how video creation team will be able to fulfill to the needs of the clients of what elements they would like to incorporate into the explainer video, the video length, the type of animation to be used, the colors, backgrounds, characters all should be taken into consideration at the preliminary stages itself.

Characters for a story based videos and send you for approval. Once the character is finalized we start working on the storyboard, which is a visual presentation giving you a glimpse of your final corporate video, through illustrations of consecutive shots with the detailed description of action and movement. It includes computer-generated graphics or colored theme shot which gives you the visual representation of how your corporate video is going to look like in the end. We generally take 5-7 working days to deliver the first version and we allow two revisions at this stage.

When we create a video, we are adding something visually recalling that will pay up for most of the money spent. A video can present the product in the most interactive manner and also add an animation that will make the audience visually attentive thereby increasing their power to recall.

It might sound fanatic but the idea is that your video should do the talking for you. You should be ruminating on the fact that your you need the will to do it but more than that one should also analyze the effectiveness of all that hard work and effort you have given over a video.

Explainer video are ideally made to generate maximum returns with the higher value given to the product portfolio which is presented in the most viable manner backed by an excellent storyline and something catchy which makes the audience curious for more.