Are you confused whether merely posting an explainer video on your social media channels let you witness noticeable conversation rates in your business sales or not?
Well, to your utmost bewilderment the answer is YES! Video marketing strategies have the potential to freeze your customers to your offered products and services.
If you knew about this marketing strategy earlier and still haven’t used it, then you are doing more harm than good to your business. You are literally up to a blind alley where your business growth has come to a standstill.
However, using a short animated explainer video for a business is going to help you churn the real profit out of your business.
How? Let’s figure out…
Benefits of Explainer Video for Businesses
1) Attention Grabbing Nature
Animated videos give a new lease of life to your newly kicked-off promotional campaign. Once you are done with adding these captivating animated videos to your homepage as well as landing pages you have already won half of the battle. Unlike other people using old-school ways, you will definitely in an advantage due to the attention-grabbing nature of these promotional videos. Endorsing your brand by way of these videos is increasingly becoming popular just because they arouse customers’ interests towards your products & services that will lure them eventually making them avail them. Videos are a unique selling point to express your vides that will leave an everlasting impression on the target customers.
2) Better User Engagement
Nobody wants to go through lengthy information before purchasing a product. Since brevity coupled with valuable information is on the topmost priority, so we have very less time to retain our users. The moment your audience feels boredom, they will certainly hop on to other websites. Videos, in this case, truly showcase the nitty-gritty of a product letting your users hooked to your videos. Topping it all off, if your videos are adorned with suitable moving images, animation, music, text and voiceover, users will surely end up becoming your loyal patrons.
3) Easily Searched and Shared
One of the positives of promotional videos is that they can be easily searched online. Besides, they are more shared too. So your video is shared n number of times on the internet which creates a network of audience surrounding you that is going to prove much more beneficial for your brand.
4) A Refined Presentation of a Concept
A concept takes shape when it is clearly presented. Explanatory videos are crucial for your languishing brand as they can drive momentum to it. Business processes are finely explained through these videos and they enable the customers coming to a decision to purchase your products/services.
5) Videos are Cost-Effective
Videos are made only once and need not be edited incessantly. So, creating videos is such a cost-effective approach towards your brand awareness. Unlike other content marketing approach, video content is going to stay on your website forever. So it will save you from an unnecessary practice of updating your user manuals, brochures & website pages sporadically. In addition to these advantages, you can make changes to these videos whenever you feel a need of it.
6) Best Dialogue with Your Customers
Physically, you can’t speak to every single customer of your product. However, your amazingly crafted videos can speak about your product/service to millions of your customers which will surely bring a positive change in your business revenue. If your videos are crisp, short and good enough to educate your customers all about your offerings, then you have certainly found the way to woo your patrons. Surveys say that it only needs 2-minute catchy video to woo your audience and the ball is in your court after that.
7) Video Reviews
Videos say emphatically about your offerings and they too have a reach to millions of individuals within a short time. And this is the reason why your videos get instant feedback-good or bad. Today, internet audience is blunt and believes in admiring a good presentation and condemning a bad one- all in a nick of time. If you talk honestly about your products/services, your videos will be watched more that will directly boost the revenue of your business.
Given the explainer video benefits and their indelible impression on the minds of the audience, just everybody is hell-bent on using these videos for his brand.
Not only young entrepreneurs as well as the startup owners but also established businessmen are lean on adopting video marketing strategies for their business.
If you too are dejected over your constantly falling revenue, then it is high time that you should hire an explainer video company that can help you surge your business revenue in one go.