Explainer Videos

Product Explainer Videos to Drive Sales

A successful business calls for leveraging best marketing strategies to their optimum level to get augmented conversion rates.

But are all marketing strategies powerful?

Well, certainly not!

As traditional market tactics have gone obsolete and online marketing has turned out to be the new champ, there has been a dramatic change in marketing our products and services in this new age.

Gone are the days of big hoardings and banners used from brand promotion!

Now is the time of smart marketing strategy i.e. video marketing strategy!

Video content, as you all know, is the real driver of change and is much reliable & powerful as compared to other marketing strategies.

These videos, popularly called as explainer videos, are aimed at driving your business sales to the maximum.

A product explainer video is a hot cake these days as they work better than any marketing tactics used in the world today.

But why product explainer videos are the best for your struggling business?

Well, they have great potential and are proven marketing techniques to provide your brand a desired recognition.

Let’s know how product explainer videos drive your business sales:-

1 Versatility

You may find a good range of videos that may fit the bill for you! However it all depends from which industry you come and also which product you are going to sell.

There’s no comparison of product explainer videos as they are clear-cut product representation videos that are solely aimed to present a product in a much nicer and impactful manner.  

And you can shape a video in many ways through the great storytelling approach coupled with a catchy product representation.

2 Showcase your Product Clearly & Beautifully

Showcasing a product in the right way is all that matters the most! When you introduce your product in an interesting way with all the features highlighted and presented clearly, your audience will surely fall for them and want to purchase them.

Although clear product images too can help your audience understand your product, yet the videos are an effective way to provide nitty-gritty of your products.

3 The SEO Benefits

Google likes video content and this is the reason why there is a new trend of producing video content more to get ahead of your competitors. So, a product explainer video, in this case, is much SEO oriented than any other content type and improve your ranking on search engine.

A product explainer video available on your site’s homepage, facebook page and YouTube channel might turn the tables for you as far as your brand promotion is concerned.

4 Product Information in an Interesting Way

What will happen if you display your product in a boring way? Well, nobody wants to buy it! Isn’t it?

Well, with a product explainer video, any product description can be made interesting. The more interesting and informational your product explainer video will be the more it will resonate with your audience.

Many companies want to use product explainer videos to make their customers understand as to what their product are up to through a nice and catchy product representation used in the video.

And they get successful in what they want to achieve because product explainer videos lure the audience more than mere text content written for engaging the audience.

5. Product Explainer video Boosts Conversion Rates

Product explainer videos are really useful when it comes to boosting conversion rates. The reason is that such videos are quite engaging and amazing that helps the customers watch them and get attracted to them.

Reason being is that they are aimed at increasing the awareness of your brand in a much desired way. When your video goes viral, it is possible to get increased conversion rates that will help your overall business grow much faster.

Explainer Videos

5 Tips for Hiring Best Explainer Video Company

Explainer videos can transform your business growth to the optimum level! A business that is away from customers and success can be boosted up with the use of such videos.

Explainer videos, when created in a perfect manner lure your customers and let them connected to your brand. They are the best marketing tools to educate your worldwide clients and to drive conversions for your business.

And the results of using such videos are awesome!

Many companies who have used explainer videos earlier have witnessed that such videos have improved their website’s conversion rate and boosted their sales to a great level.

Owing to the benefits of explainer videos, many companies search for the explainer video companies in order to hire them. However, not all firms are lucky to find professional companies and end up being duped by these companies.

So, it is always judicious to keep in mind a few factors that will really help you choose a perfect explainer company.

Tips to Hire Best Explainer Video Company

1) Companies with Great Portfolio

First things first!

Once you are on with picking up an explainer video company, you should go ahead to see their work as that can tell you about their standing and reputation in the market. Just check as to what type of videos they have created in the past and how much they are effective in boosting the business of the clients.

When you are watching their videos, judge them on the basis of a few parameters such as great sound effects, seamless transitions, good paced voiceover, and a quality script.

If you are satisfied with their quality, then don’t think twice and go ahead to choose them straightaway!

2) Match your budget with them

Different video companies charge you different price tags! However, the basic price of an animation video is from $700 to $72000, so, it’s always up to you to decide on the best price that will be much suited to you. Although it is somewhat tough for a company to quote its final price in the initial conversations, yet you can just have an idea of their price range. Once you know their price range, just try to bring them to an acceptable price range according to your requirements. Try to match your budget with them and when you are successful to get the right quote from them, hire them straightaway.

3) Their art of story-telling

The most essential ingredient of an explainer video is that it revolves around a story. An explainer video is enriched with energetic music, slick motion, powerful voiceover, and quality graphics. The most important key element in such videos is its story that drives the success vehicle of a company. While checking any company’s portfolio, don’t only see these videos, but only listen as to how they have crafted a story.

4) See if you would like working with this company

This is the most underlying question you have to ask with yourself. You have to judge whether this company’s offered services are just in sync with your requirements. Just look carefully whether you have successfully established a business relationship with your chosen company or not. Do you enjoy talking on phone calls and sharing your views in meetings? Once you know that you both are on a similar level of thinking, then just go ahead and hire that company to get your explainer video created.

5) The company must have a proven process

A renowned explainer video production firm must have a proven process for the accomplishment of their projects. So, you should see if any such established process is there in your chosen company. If it is not there, then the company is not professional and doesn’t get regular work.

On the other hand, a company that talks about a set procedure is professional and can plan in the most professional way when it comes to producing your video. So, try to hire the company that sticks to a set process as that company has the capability to produce great explainer videos for you.

So, have you understood the key factors through which you can judge a company’s credibility? Now, you can start calling some video production companies and check all the parameters to choose the most credible company for you.

Explainer Videos

10 Reasons Why Explainer Videos are a Hit for Your Business!

In recent times, Explainer videos are the best channel through which a brand can be efficiently promoted. These videos prove to be the finest advertising tools for your business by enhancing your online presence the way you like it.

The powerful visuals created by explainer videos can effectively elaborate your whole business ideas into easily understandable chunks. As people love to watch videos more than the text, such videos are much loved by the world and offer greater ROI to the business owners.

There are in fact many more reasons that go with using an explainer video over other marketing strategies. These reasons can be explained as follows:-

10 Reasons Why Explainer Videos

1) Best Creative Medium

Animated explainer videos are attention grabbers! Yes! These videos can easily weave a gripping story around your product that will attract your audience.

As everyone likes animated characters, so a video can push your marketing campaign to a few steps further. As these videos say the voice of the customers, they appeal to your audience more than anything else.

2) Better than Any Written Text

Videos are catchier than a written text! They tend to remain in the mind of the people longer than a written text. Your company’s catchy slogan or your presentation style can attract your customers who will then speak well for your brand. An animated explainer video will certainly push more traffic to your site once you share it on all your social media channels.

3) Videos are highly entertaining

Videos can entice your audience much more than any brand marketing strategy!  As people are in the habit of watching documentaries or videos as compared to novels & books, they will really prefer to watch explainer videos which are the most advanced marketing strategy till date.

4) For Higher Rankings

Explainer videos are too good for augmented rankings of your site in Google search engines. If your video is eye-catching and clarifies your product/service in an interesting way, then there are higher chances that people would love to visit your site. Given the gripping attitude of these videos, they become the profile of your company that your customers want to watch in order to know about you.

5) Easily Shareable

Explainer videos can be easily shared on your different social media channels that can help spread your company’s positive points to the world immediately. Videos are loved very much so everyone enjoys watching them anytime. When these videos are shared by one to his friends & acquaintances they indirectly boost your brand’s popularity.

6) For Higher Conversion Rates

The hardest thing you need to do is to turn your visitors to your customers! Well, explainer videos can help you in this. The wonderfully created animated explainer videos give a push to your sales funnel and provide a substantial growth to your company. The long and short of it is that money spent on creating these videos will pay you off once your company gains a momentum.

7) Videos have more retention power

Video content is highly effectual than text! The reason being is that it stays in your mind for a longer time. So, in this way a video is far more emphatic than a text. Your tough task of brand promotion becomes pretty easy with the help of beautifully created explainer videos. By creating great videos, you can hold the attention of not only auditory but also visual learners.

8)  Better brand communication

Explainer videos can emphatically communicate your brand as they can be easily shared on your mobile phones. These videos are the best communication tools that can open broad possibilities for your company. As they are cost-effective than anything else, they are the best suited tools to promote your brand.

9) Present your Products in an enticing Manner

Explainer videos are extremely impressive not only for your clients but also for the common public. With a fantastically created video, your products are explicated effectively that can give new customers to you. These videos revolve around your products and explain every minute detail related to them.


10)  Increase in Profits

An explainer video can help in skyrocketing your business as one would love to share your videos if they are made in an interesting way. That way, your brand promotion will take a new leap as more and more customers would want to be attached to your brand.

Animated explainer videos are very profitable for your company! If you are the one who is struggling with the recognition of your brand, then just consider getting such videos created. Hire the best companies to get explanatory videos for your brand and product/service. The more your videos are shared to diverse social media channels, the more people will come to know about you. As a result, your brand will be known across the world and that too in a short period of time.

Explainer Videos

Channelize your Business and Make Profit through Business Explainer Videos

You have a corporate website functional which is going in parallel with your sales effort. It is good to have promotional techniques working for you. It is preferable to consider the selling technique that should click while going promotional with your product. If you are into a business and want to increase its viewership, one sound advice would be to create business explainer videos that sell. The online viewership has shown a considerable increase within a period of time since video was used as a medium to promote. The World Wide Web will help you succeed.

A domain that represents your services and a website that will make your business live and happening should also have a video that says it all about the product, its unique attributes and how to reach to the service provider. If a website has a video with 3D visualization or perhaps a 360 view video which is designed properly and looks attractive and also has a corporate explainer video then there will be more visits to it and hence communicating the website’s message will be more feasible.

Coming up with a website is a good idea and one big step towards giving your business the acclaim it deserves. Web development relates to a comprehensive set of tasks which works in liaison with what the client needs and this should now go in liaison with video production company and implementing explainer videos or a 3D visualization video to your website. The development process involves non-design elements like markup, coding and content management system.

To put forth the proposed sales pitch in the most interactive manner, there is a concept that uses the innovative method of storytelling. It is the explainer video we are referring here that also puts into use voice over technology that gives information on product and services and highlights the unique traits through animation and info graphics. Answers the frequently asked questions arising in the customer’s mind. Promotes a product launch and maximize leads. Enhances search engine marketing efforts.

Explainer Videos

Explainer Videos –The Single Most Powerful Tool for Lead Generation

Have you ever imagined what is in store for us in the next five years to come? It will be a time when most of the marketing campaign will be focused on one single channel for promotion and lead generation and it is the production of explainer videos. Leading animation studios are more inclined towards explainer videos at large. There are several moving objects that are brought to life through animation is done and make it more informative and attractive by creating much needed visual appeal. This was done through videos.

If you want your sales pitch to make the best out of your promotional efforts then videos are the best resort. You need to have elements accumulated and added to the video and make it speak for the marketing pitch that is intended towards the audience to induce sales. Every sales promotion method that is used today highlight more of the customer’s needs and how they will be benefitted out through the efforts brought into action.

Promotional methods that involve paperwork are old school ways of doing promotion and bring in more leads. This traditional method of promotion involves a lot of expenditure on stationery with the least possibility of attaining fruitful results and more time will be needed until the sales efforts reap in good results. So the most ideal way to get your sales number clicking is by going the visual way of promoting your product through the single most powerful tool and that is through video marketing.

The most appealing manner through which you can shift the attention of the audience and use their freedom of expression in driving attention to the sales pitch is through a corporate explainer video. Add animation to it which can be of many types like motion graphic, whiteboard animation, character animation and also through the infographic, a new way that exemplifies video resources supported by facts and graphics animation.

Do not lag behind in your sales efforts and let others succeed. Get a corporate video made at Silver Bazel studio with a group of animators who will be more than happy to make your sales pitch do wonders for you. Silver Bazel caters to explainer video creation through extensive use of 2D, 3D and whiteboard animation.

3D Product Visualization Explainer Videos

ERD Explainer Video- Self Explanatory in Itself

It was a day full of triumph for the team working in the best manner hence building better brand identity for the product that came into focus. The client wanted a more technically inclined draft of the script on ERD power charger, based on the specified points as discussed earlier. The team had the basics in hand but now they were required to work on the visualization aspect. The technical facts were assimilated first and then a blueprint of the video was created through a PowerPoint presentation.

The video started by welcoming viewers to the world of quick charging bringing into the forefront the next level charging technology which is extensively used in smartphones and power banks that will save you from the hassles of not having your device charged when you need it the most. The explainer video further goes into explaining the types of adaptors that are USB compatible, UL- certified and Type C Versions.

The visualization then moved towards making a comparison between 2 times faster charging and normal mode charging through animation and also the diagram showing 75% more efficient charging. This was the area of focus where the comparison was shown diagrammatically using animated techniques to clarify it more in specific terms.

Then came the most fascinating part of merging 3D elements into the video that showcases the packing box with a 360 degree 3D animation of box highlighting the BIS approved label on the box. This part showed the BIS seal guaranteeing tamper proof packing of the charger. Then as the animation shows the rear of the box, it zooms in over the specifications for quick charging and normal mode at output wattage of 24W followed by on-screen text. The charger cabinet description is also indicated with the help of 3D visualization which is merged beautifully with 2D animation.

This corporate explainer video aimed at gluing audience to the video screen by showing 3D rendering of the charger getting connected to the power outlet and then there is the mention of technical specifications. In short, this was an explainer video that said more about the protocols of quick charging but was interactive at the same time.
Silver Bazel is the brain behind coming up with such an explainer video which is a clear blend perfect explainer video with technical details and 3D animation along with motion graphic animation.

Explainer Videos

Conversion Rate of your Video- An Integral part of your Marketing Campaign

explainer video was ranked as the most reviewed type of content during the buying decision process.Videos are soon becoming an integral part of your overall marketing campaign. Studies reveal that leading marketers surveyed worldwide over social channels and live events show an increase in the use of videos either uploaded to the company website or circulated through social channels like YouTube. It has also revealed freshly brewed statistics on the fact that using video requires 37% fewer unique site visits to generate marketing response or raw unqualified leads. In regards to businesses, another recent survey revealed that explainer video was ranked as the most reviewed type of content during the buying decision process.

According to many B2C Content Marketer, “You will have to have an emotional bonding with customers and eventually try putting into use the resources for a steady and successful marketing campaign. The next main factor is the visual appeal that a video creates for substantial conversion rates to come to your kitty. 80% people remember what they see and visual experience is the most trusted means of communication. Business marketing videos are backed by compelling storytelling and then bringing the product into the light with the use of well thought off animated graphics, visuals and thought to provoke promotional voice over. Explainer videos give corporate exposure to your business and play a pivotal role in generating more ROI.

The Performance of your Script

Your video should speak for itself and a well-written script is a basic foundation on which the success of the video depends a lot. A script is essential to give a specific voice to your explainer video so that it can speak for itself for successive leads. Such sales materials are full of catchy content backed by amazing facts or a storyline with product description as the main content. It is the voice over that counts and you can get it recorded by a voice-over artist and integrate into the corporate explainer video.

The script should have a conclusion which should not be an overt sales based message but should leave a great impact on the viewer so that he could close the deal and accelerate the sales meter. Find out a definitive takeaway through an impactful script that should speak for itself and build up heavy on your conversion rates.

Silver Bazel offers solutions that will best promote your business through explainer videos. This explainer video company comprises of a very talented team of scriptwriters, 2D sketch artists and 3D animators who will make your sales pitch appealing and the most viewable piece of information available.

Explainer Videos

The ‘Taelman’ Explainer Video – A Problem Solver for Many

The most important motive behind explainer video creation is to connect with the audience. The creators of such videos must be adept enough to bring to light the key concepts within which the storyline should revolve. There has to be a problem and of course a solution to it which should be a problem solver for the viewers at large.

Looking into a Generic Fact

Taelman explainer video had a storyline that focused largely on the fact that looking into the aggravating cost of fuel these days no one can really tolerate any kind of pilferage or wastage due to spilling. As a very diligent businessman, Mr. Bhargava hears the voice of the massive DG set starting up in his factory. He is quite concerned about the pollution that it is causing. Pollution, fuel pilferages are all problems that are faced by Mr. Bhargava and which also reflects the problem faced by the masses as well. The video starts with this generic approach and then further refines it to connect it with the story and then giving a possible solution.

Cumulative Effort towards Problem Solving

Then comes the actual part of the storyline with a story in it that will go further in explaining how the problem arises and gets solved cumulatively through a product or service. This will then help create the brand identity of the product in focus. The protagonist is concerned of the pollution that the DG set is causing and finally gets very worried with the DG set malfunction and possibly thinks what might have caused it. He then, eventually zeros upon the adulterated fuel which can be the reason for the breakdown of the DG set. The problem is solved when without delay, Mr. Bhargava visits Taelman’s website and places an order. He is delighted to see an instant confirmation by Taelman and pilferage free fuel reaches to him within no time.

Story from the Character’s Perspective

An animated character of Mr. Bhargava is a representation of a common businessman who is troubled by the ongoing pilferage of Diesel. The animated character is reflective of the common man who might enter into such situations. The company and its product are introduced by a friend of the main character Mr. Bhargava. The character animation, therefore, is intended so that the audience connects well and sometimes sees him in the place of the character facing a problem and thereby gets interested and wants to know about the solution to end his woes.

Explainer videos with such problem-solving elements definitely are successful for the company for which it has been created. Silver Bazel and its team can make things work for you and your product. They would perhaps think out of the box for you and come up with a splendid storyline with great problem-solving methods that will help engage the audience.

Explainer Videos

How to Make Your Project Responsive with Explainer Videos

We all hate being lectured and being explained about a thing and we really want it to be fast and sometimes self explanatory.We all hate being lectured and being explained about a thing and we really want it to be fast and sometimes self-explanatory. It is about knowledge sharing with everything which is explained is for a purpose. Whether in the field of education or sales, things are almost the same. For sales off course you would need a marketing campaign running for you and it should bring you results as well.

The World Wide Web will help you succeed. By having a website you can place your explainer video on the homepage and see it doing wonders for you. If a website is designed properly and looks attractive and has an explainer video in it, there will be more visits to it and hence communicating the website’s message in a more effective way.

The Design Element

The content, design, and performance of an explainer video are necessary across all devices to ensure usability and satisfaction. If you want to improve the look and feel of your video, give it a more responsive with the design which is compatible with a variety of devices. It should not merely satisfy giving information but at the same should have a stronger base to capture the minds of the audience at large.

Why Explainer Videos?

Corporate explainer videos will help increase the conversion rate and lower the bounce rate and increasing the responsiveness of a project. Such videos are compatible with a fully functional e-commerce website with a shopping cart design and are ready with complete visual presentation through graphics and animation on the banner. Explainer videos can be played and is compatible with all types of the latest mobile devices. So, if you are into a business and want to increase its viewership, one sound advice would be to go online with corporate explainer videos.

Silver Bazel can be the ideal choice for you in giving a new look and feel to the website designed for you along with an equally relevant explainer video with 2D and 3D animation and 3D visualization. This web development and design company believe in customer’s satisfaction to consistently meet with client’s needs as the highest priority and also retrieve higher ranking in search engines.

Explainer Videos

How to Measure Performance of Product Explainer Videos

An agreeable notion today is about video marketing which is effective as it has one aspect in it that clicks and it is the visual appeal it provides that makes it going. Viewers can get familiar to things they can connect to visually. We know people hardly listen to a marketing piece that hardly matters to them. They consider it simple waste of time but if it is presented in a unique manner with ample use of elements like infographics, motion graphic animation, lively characters based on the story then it is like putting the icing on the cake. Explainer video consists of all these elements.

Creating a marketing explainer video and making it viral is not the end of the story. You will have a considerable amount of time to do more than just making it viral and posting to various channels. It is good you added it into your YouTube channel but the next thing you can do is to promote further and how you can do it is further explained below:-

Analyze the Reach

Is your video getting the clicks it deserves after going viral? Are you measuring the reach? Reach refers to the extent your videos are promoted and the circle through which most of the likes and subscribers are coming to your video feed in YouTube or the video posting in facebook. The traffic to the page and the number of plays and views to the video is another key factor to concentrate upon. How well you can do that is depends on how much time you can devote to analyze the leads and then channelize your video according to it.

Viral Stats Matter for you

Now the next thing which will probably work for you are the stats that are visible once the video goes viral. One needs to study those to make sure how well your video has faired in social media and what is liked the most and also about the visitors and the country to which they belong. Facebook Like pages has an insight section which will lead you to the page that shows the actions on the like page, page views in the present week, reach, post engagements and page followers.

Silver Bazel lets you follow your dream of having a profitable business through Explainer Video creation for your company. Just give the preferences and the product details and silver Bazel will give you the best explainer that will promote your business through its interactive medium.