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Visual content marketing is one of the most popular forms of marketing nowadays. If you want to engage the target audience at a large, you have to use visual content in your marketing strategy right away. Facebook, Instagram, Snapchat, and other major social media channels use visual content to grab the attention of every user towards their business. Even people use visual content on social media to get followers, likes, and comment on their accounts. Visual content is popular these days. Do you know that 80% of people prefer to watch visual content? Why is visual content so powerful? Read this blog to know more about visual content marketing.

What Is the Importance of Visual Content?

Visual content increases engagement. Memes, videos, infographics, GIFs, and presentations are forms of visual content that deliver your business story uniquely. Nowadays, marketers focus more on visual content marketing that uses different video styles to promote a business. Visual content is easily accessible on mobile phones, laptops, or any visual component. Rather than reading a text on screen, consumers can play a video and acknowledge the business concept. Visual content is easy to grasp and, people remember it for years.

What Makes Visual Content So Valuable?

Visual content marketing is valuable for your business because of these benefits:

• Shareability

Visual content is shared more than other forms of content. People watch videos and share if they like them. Videos attract more audiences. You can spread your business story worldwide by using compelling content that explains your brand story properly.

• Easy To Understand

Visual content is much easier to understand. People can retain maximum information through videos that contain relevant content. Visual content marketing uses meaningful information presented through videos. It is easier to analyze.

• Trending

Visual content will always remain trending. Search engines rank visual content that is useful to the user. Google loves visual content and, therefore, promotes it more. Consider using trending content on your videos to gain maximum traffic.

• Boosts Brand Awareness

Creating visual content for your business boosts your brand identity and drives brand awareness in the marketplace. With engaging and creative visuals, you can become the talk of your competitors and influence your target audience to take a specific decision.

• Appealing

Visual content is a great way to inform and educate your audience about your business. It drives attention and adds a creative marketing approach. Visual content marketing is of great help to the business who are struggling with low or no target audience problem.

Visual content marketing is a strategic approach to get a strong customer base. With meaningful visual content, you can achieve your business goals quickly and experience a successful customer journey. Visual content marketing creates demand for your products and boosts ROI.

Are you interested in visual content marketing for your business? Contact Silver Bazel and experience effective visual content marketing that will help you expand your business and bring customers to your doorstep. Our company in Delhi-NCR is trusted by clients who wanted visual content marketing for their business. We delivered their projects on time with quality visual content to improve their business sales. Call us now for more information.

“Email has an ability many channels don’t; creating valuable, personal touches – at scale” – David Newman.

Email marketing is the best form of digital marketing for many businesses, especially for startups. It has been trending for ages and focuses on building new customers through emailing. Some studies suggest that email marketing is the perfect choice for small businesses that want to increase customer engagement and build their brand position in the market. Email marketing is a considered choice of approximately 50% of small-scale businesses today. Make your first impression with email marketing today.

Do you have an email marketing strategy for your business? Are you aware of the best email marketing tools? Firstly, you will have to choose an email marketing strategy and, then the most-suited email marketing software that has features and functions matching your marketing requirements. In this blog, we will tell you the top five best email marketing tools for startups. Read more to know about them:

• ConvertKit

It is a simple and reliable email marketing tool using which you can create plain email text and increase customer engagement. This tool is commonly used by many well-known bloggers worldwide. ConvertKit is best for start-ups who are trying to build their brand from the start. This tool can kickstart your small business and help it reach heights within a short period.

• Benchmark

If you are looking for an easy-to-use and well-designed email template for email marketing, no other tool is as good as Benchmark. It is one of the popular and cost-effective mail marketing tools effectively designed to deliver a great user experience to the forefront. It is a great choice for small businesses that require easy-to-use marketing automation software.

• Drip

Drip has in-built profit analytics that engages customers across many channels like social media platforms, SMS, and more. It is more ideal email marketing tool for your developing e-commerce stores. This tool integrates with other e-commerce platforms like Magento, WooCommerce, and Shopify.

• MailerLite

MailerLite is a value-for-money email marketing tool that offers everything you require for sending bulk marketing emails. You can send up to 12,000 emails to less than 1,000 contacts per month for free. It is the best email marketing software for sending emails, newsletters, etc., many times.

• HubSpot

It is a world-class all-in-one email marketing tool that includes landing pages, chat, forms, marketing automation, a CRM, and more. You can generate more profits and revenue by using HubSpot in your marketing campaign. It is a perfect choice for B2B businesses to improve their performance across all sales and marketing funnels.

Email marketing is a powerful digital marketing strategy to communicate with your potential customers. Keep your audience engaged and informed with the latest news, events, and updates about your business setup through email marketing. If you want to use email marketing to influence your audience, you can contact Silver Bazel, the best email marketing company to suit your marketing demands. Feel free to connect with Silver Bazel and earn huge profits for your business lifelong.

Do you want to build your business online? How to grow your online presence?

SEO tools can promote your startup and improve your business rankings. 65% of marketers focus on the SEO ranking of their business. To stay ahead of your competitors, you have to adopt unique strategies for a real jumpstart of your startup. If you plan to open your startup business, you must be worried about its performance and statistics. A good SEO strategy can help you stand ahead of your competitors and build a brand reputation.

Here are five SEO secrets every startup should adopt to boost their business growth:

• Free SEO Tools Will Help You Drive More Traffic

Use free SEO tools that a lot of entrepreneurs use for their business visibility. These tools can unlock traffic on your website and create SEO links to attract more traffic. There are plenty of SEO tools like Google Analytics, Google Webmaster Tools, SEO Analyzer Tools, Yoast SEO, and more that can monitor your business performance timely. You can see the rankings of your competitor’s site as well.

• Research About SEO Keywords

SEO keywords help a lot in improving business rankings. Research relevant keywords that you can use in your website content or social media pages to boost its visibility. These SEO keywords can be used in headings, titles, captions, or any social media content that you post on behalf of your company. You can see your competitor’s website and look for the keywords they use.

• Invite Your Audience To Post Comments

Encourage your audience to post comments on your company’s blogs. It will allow them to leave the information that you may have missed. Comments are an engaging SEO opportunity that can attract more people and point out your mistakes. You can stay connected with your audience and identify their needs and demands. Even you can use SEO hashtags and words on your posts or videos to rank it on Google.

• On-Page And Off-Page Optimization

Align your content with the right keywords for on-page optimization. Identify your target keywords and use them on all your website pages, external links for better SEO. Analyze the SERPs and evaluate the use of SEO keywords in images, content, and videos on your website. You can use high-priority keywords on your website to make it more SEO-friendly. Google ranks the SEO-friendly websites.

• Keep Yourself Updated WithSEO Trends And SEO News.

Add SEO to your marketing strategy and focus on small wins. Stay updated with the latest news on SEO, trends, Google updates, etc. to set up a targeted approach to business. You can use free SEO tools like said before and keep your business strong. Many updates occur on Google and other search engines. Likewise with the SEO. Keep the SEO keywords ready for use in your marketing strategies.

A good SEO strategy can kickstart your startup and make it popular within a short period. SEO techniques and tools help bring more online traffic. Are you aware of the SEO strategies now? If you need any help with SEO, you can contact Silver Bazel anytime. Silver Bazel has SEO experts who can help your startup grow into a popular business with effective SEO strategies. Ready to help you always.

Do you own wedding business? Are you looking for some tips to promote your wedding business online? Then read this blog and look no further.

A Wedding requires a lot of arrangements and planning and, so is for the businesses who offer wedding-related services. Promotion for your wedding business is essential to bring quality leads and make it successful amongst your competitors. There are many online strategies and techniques to promote wedding businesses but, which one you choose matters the most. An online promotion technique will help your wedding business reach heights sooner. You can earn your business credibility and huge profits by implementing perfect promotional ideas. Get ready to know the five best ways to promote it online.

Here are 5 Ways to Promote Your Wedding Business Online:

• Email Marketing

You can do a lot more with your wedding business if you know how to write quality emails for your potential clients. Emails can persuade your customers and excite them. Use attractive offers, discounts, or any other feature to grab their attention. Make a list of email subscribers to stay in touch with them always.

• Creating Wedding Blogs

Write blogs or articles about your wedding business. You can publish them online on social media channels to increase audience engagement. If you have a website, upload the blogs and drive traffic towards your business website. Content marketing is trending. It informs and shares relevant information with your audience.

• Building Links With Other Vendors And Companies

Weddings need proper attention and a lot of services to be addressed. You may need services or products from other outsourcing companies at the time. To meet the client’s needs on time, you should have a list of companies ready to provide you services on time. They can promote your business too and get more leads. Approach other vendors and use their services to promote yours as well.

• Testimonials

Testimonials or reviews are another effective way to promote your wedding company. You can ask your clients to write positive reviews about your business and its services to make it credible and improve conversion rates. Feedbacks help people to get an idea of your business and generate traffic accordingly. It is for your brand goodwill.

• Investing In SEO 

Invest in SEO for better brand visibility. SEO uses keywords that promote your business in Google search results. SEO is the best choice for your wedding business. Your wedding company should rank on top in Google with good reviews to divert online traffic towards your business. A good business reputation along with a higher search ranking is profitable for your wedding business.

Once you give time and effort to your wedding business, you can promote it within no time. Implement these methods and see your wedding business earn more revenue over time. If you feel stuck with it, you can also contact Silver Bazel for your wedding business promotion. The team of Silver Bazel has professionals who are well-versed with the techniques to promote your wedding business online. You can contact us anytime.

A successful business is easily recognizable and popular amongst the customers. Brand recognition will make your products and services popular amongst the targeted audience. Brand awareness is getting recognition from the target audience that eventually helps in product promotion. Building brand awareness can help you communicate better with your audience. You can also make your business popular both offline and online by highlighting your business mission, vision, purpose, and goals. Putting a brand face can develop strong and meaningful connections between your brand and the customers. What are the campaign strategies to promote your brand? To know the best brand awareness campaign strategies, read the blog below:

1 – Use Every Part Of Social Media

From regularly posting content on the website to setting up PPC campaigns, you should use every social media method for business branding. Stay active on your social media accounts and interact with your audience. Engage with your customers through messages or comments and invite other brands for collaboration. You can also try advertising techniques on your social media accounts to grow your brand visibility. For more brand exposure, use contests and giveaways to attract potential customers. You can become partners with influencers as well.

2 – Offer Best Customer Experience

Provide the best customer experience that they remember for years. Your business will be valued based on how you treat your customers. Deal with your buyers professionally to leave a positive brand image. Give them discounts or something for free if they are connected with your business for long. You should keep your customers happy in the first place. It is one of the best brand awareness techniques you can use to grab more traffic. Leave a good reputation on your customers.

3 – Advertise Your Products On Right Platforms

80% of businesses advertise their products and services on YouTube. They consider it to be a more popular social media platform for video promotions. Choose the channels wisely and spend according to the online traffic on those channels. Advertise on the channels where your ideal customers spend most of the time. You can also contact advertising agencies and promote your products using their brilliant techniques.

4 – Collaborate With Other Brands

You can partner with other brands to increase your brand awareness. Engage with other local companies and show your tie-ups with the other brands to bring special attention to your audience. Co-branding is an engaging brand awareness campaign strategy for smaller businesses. You can join hands with influencers and ask them to promote your business.

5 – Storytelling

Make your brand memorable by telling a unique story to your buyers. Storytelling can grow your relationship with your customers and provoke their emotions. Your audience should trust you with your products. You can win their hearts by telling a brand story that appeals to their emotions. Give it your best shot.

6 – Capturing Emotions And Values Of Customers

Branding is based on how you connect with others, especially in marketing. According to some studies, 90% of shoppers buy products from brands that share their values with them. Create emotions with your audience and take your business to the next level. Explain your brand and share its uniqueness with your target audience.

Attractively introduce your business and gain more traffic using these brand awareness campaign techniques. Stay tuned with us for more blogs on business marketing and promotion.

Optimized landing pages have more conversions than the average landing page. Therefore, it is vital to optimizing the landing pages to achieve your business goals. Here are ten essential landing page optimization tips that will help you fulfill your business requirements instantly. Have a look:

• Make A Conversational Landing Page

Having a conversational landing page attracts more traffic to your website. Make a landing page that encourages conversation between you and your customers. You should also add a call-to-action button to highlight vital features of your business and create a connection with the buyers for their service.

• A Simple Landing Page With Clear Business Objectives

Get straight to the point with your landing page content. Your visitors should be able to locate the features quickly and receive clear information about your business. A simple landing page has highlighted taglines and short content that is worth reading and clearly understood. If you are using the visuals on your website landing page, they should be of good quality.

• Make Your Website Private And Secure.

Security of the website is one of the main concerns with 70% of the business owners. Use the https:// URL prefix to tell your visitors about the website that it is secure, encrypted, and can be trusted. Securing your website from online fraudsters is equally essential.

• Scarcity Creates A Desire For The Product.

You can use the scarcity effect on the landing page of your website to create a higher value for your products and services. People go for the things which are scarce and valuable. Using the scarcity effect will compel your buyers to take immediate action on your landing page.

• Use SEO Tools 

Every business wants to stand ahead of its competitors. Using SEO keywords and tools optimizes your landing page and ranks it higher on Google. These tools boost traffic and persuade your buyers to take necessary actions.

• Test Your Landing Page On Several Media Channels

Make a high-quality landing page to use on social media channels. It is better to experiment and test your landing page on various channels. You should also make social media pages explaining your brand. Test it whether it is smoothly working or not on other channels.

• Giving Value In Return

Offer an incentive to your website visitors that can help in optimizing your landing page. You can give coupons, links, discounts, or anything valuable in return on your landing page to attract more online traffic.

• Testimonials

Using testimonials on the landing page influences visitors a lot. When they see positive reviews about a company, they connect with it quickly to know more about it. Testimonials or reviews increase conversion rates and build customer loyalty. It is an outstanding idea to boost traffic on the landing page.

• Minimum Navigation

Using too many navigation buttons on the landing page diverts your traffic to other website pages. Try to restrict the navigation on the navigation page only for a better user experience.

• Use Animated Videos On The Landing Page.

Animated videos bring traffic and attract new customers. The use of 2D/3D animated videos on the landing page can catch everyone’s eye and influence your audience to make a purchase. They are helpful.

Make changes on the landing page according to the latest facts and analytics to optimize it properly. Implementing the above tips can give a quality experience to the users who may be searching for reliable products. Use these tips to optimize your website landing page today.

Digital marketing has always been a trend amongst many business organizations that want success within a short period. Approximately 85% of businesses use digital marketing to promote their services in the market. Digital transformation has become a reality for almost every type of industry today. Even during the pandemic, businesses are using digital marketing services to expand their business more. Have a look at what is trending now in 2021:

1 Consumers Shift Towards E-Commerce More

The pandemic has generated interest amongst many consumers who want to do shopping at the convenience of their homes. 70% of companies are in profits due to the ongoing pandemic. We can see the change in consumer buying behavior in 2021. It is the right time to adopt new digital marketing methods promoting quick and easy shopping, payment and contactless service anytime.

2 Marketers Should Focus On Real-Time Insights

As a marketer, you should acknowledge your consumer demands and provide them exactly what they want on time. Connect and engage with your target audience.

3 Improve Content Quality

Focus on your content. Content marketing is very effective as quality content can rank your website on top in google. Improve content quality and publish it more on your business website, social media etc. Remember, low-quality content will leave a negative impact on your business. So, beware of it.

4 Switch To Digital Services

Customers want to connect with brands that deliver digital services like payment, shopping, grocery and more. According to a customer survey, 85% of customers engage with a brand that provides delivery services and is instantly responsive to their queries. So, use more digital methods.

5 Machine Learning

With digital automation, companies are now handling SEO and digital marketing in a single decision. Machines are learning digital marketing workflows and knowing their customer’s preferences better.

6 Influencer Marketing

Your brand collaborates with famous personalities who do product promotion on behalf of your company. It is called influencer marketing. It is a trending form of digital marketing.

7 Share Live Videos On Social Media Channels

Plan how you will handle your customers. Share short and engaging videos on your social media channels. You can do a live session to gain more audience. Determine and evaluate your business performance from time to time.

8 Localize Your Digital Marketing Services

Share information about the local marketers in your area, create blogs by location and provide local services faster in your area.

9 – Instagram Reels

It is one of the newest and trending digital marketing techniques to gain many potential customers for your business. You can engage with the audience better and have a lively interaction with them.

10 Chatbots

Chatbots provide a better user experience as your customers can chat and tell their queries online on your business website. It is a form of artificial intelligence.

These digital marketing and SEO trends prove that something is changing or evolving as a whole. If you are a digital marketer, you should keep an eye on these changing trends and adopt new methods to respond to whatever market conditions come your way. Be ready for a change.