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Explainer Video Marketing Techniques That Work for You

The print media is for the publishing world and printed materials leave little impact on the audience. Analysis of the key metrics and finding answers to how videos serve as a better alternative is, therefore, the need of the hour. A recent survey reveals keeping the audience stick to the explainer video is one key aspect throughout the active session of the website.

Promotional Videos for Business Acclaim

An explainer video is not just a video, it’s an audiovisual tool you can use to create and gain a much needed recognizable identity for your company, representing and reinforcing your brand across the web. It is just the same way as your company logo and website will do. The statistics say it all with 90% marketers using promotional explainer video and have been successful in aggravating the conversion rates to a considerable level. This, therefore, gave then good returns and explainer videos have been very helpful in this regard.

The Engagement Factor

You need to give a synopsis of your video even before it starts playing for the audience. The number of clicks on a video totally depends on audience performance and what they feel or think that will eventually make them click a video and increase its watch time. Either use promotional thumbnails through a little snapshot of the video in its thumbnail or add a page that will work well when added as a thumbnail. Both ways you are going to gain acclaim and add to the engagement factor through an appealing presentation of the company and its product portfolio.

Product Features in Video

Boasting more of the company achievements and saying least about the product will not help in creating an edge even if you are using a video presentation. The product page is essential and is the core point where the video call to action will be taken into consideration. Remember, the audience is watching the video because he is interested on the product that you market and therefore looking through what your company offers will be the first priority. Make slides that highlight the product core features in the explainer video.

Silver Bazel is a clear-cut approach to the development of explainer videos with a team working towards quality presentation of company related product and services. The team consists of sketch artists, voice over writer, visualizers, 2D motion graphics artists working together to make an explainer video stand out to its fullest.

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