Should I go for a 3D Video Service or a 2D Video Service?

Nowadays, 2D and 3D animation videos have turned out to be the best forms of marketing as these videos can engage your targeted audience and pushing your marketing campaign ahead. Whether it is a 2D or 3D animation, every form of video marketing helps in enhancing your business sales and provide you better conversion rates. With the increasing importance of video marketing, everyone is hell-bent on leveraging it. But, most of the people are confused over choosing the right animation form for their business.

Before we decide on the best forms of video animation between 2D and 3D, let’s just see what 2D and 3D animation means.

2D Animation

This form of animation is largely used in the creation of cartoons, advertisements, games, educational materials, animated movies, and so on.

Owing to the increasing importance of video content, this animation form is much popular among the businesses today as 2D animation videos are said to rise the conversion rates by 20% which is a good thing for the growth of your business. Many companies hire a team of animation experts for creating these videos, while others seek their services online.

Following are the pros and cons of 2D animation video:

Pros: –

  • Lower costs
  • 2D animation Software is lighter than 3D animation Software
  • Story oriented

Cons: –

  • Less in Demand
  • Less Dynamic
  • Time Consuming


3D animation

3D animation form is a process which comprises of three-dimensional (3D) moving images. A proper manipulation of 3D objects or models are done to provide an illusion of movement or animation. 3D animation process is categorized into 3 important sections-modelling layout, animation & rendering. Modelling is a process of generating 3D images in a scene while the phase of layout and animation include positioning and animation of objects in a scene. The final process is the rendering process which is the final output of the animations done. Today, you can find a large number of software in the market that can help you in creating 3D animations.

Following are the pros and cons of 3D animation: –

Pros: –

  • Real Camera movements
  • More Realistic
  • Models can be reused
  • More Possibilities
  • Much popular than 2D

Cons: –

  • More complicated
  • Long lead times
  • Limited Imagination

Which Animation form would be the best for you?

Well, it all depends on your requirement. Before coming on a decision, just think what message you need to convey through your video marketing campaign. Go through the above-stated pros and cons of 3D and 2D video service as that will help you choose the right video service for you. If you are looking for highly effective and realistic video, then 3D would be the best for you. But If you like to show something in a story form with funny animations or want an instruction video, then 2D animation will be much-suited for your purpose. In addition to identify your requirement, you can also discuss with your expert team before choosing any animation form between 2D and 3D.


2D and 3D animation have indeed changed the face of marketing campaigns across the world. Their popularity will continue to be on rise in the future owing to their benefits. Both the animation forms have lots of potential but what would be good for you will depend on your nature of work, requirement and your business objectives. Choosing a 2D or 3D video service will be much easier for you if you take into account the above points as you will be able to differentiate between the two forms properly after going through these points and pick the one that suits you the most.