Importance of Digital Marketing for Book Publishers

Today, businesses are moving towards digital methods to gain more audience. Why? The book industry too suffered losses due to the spread of the COVID-19 virus in the country. How to improve sales and be successful during the ongoing crisis? New trends have been emerging lately that focus on using digital channels for revenue growth. A new era has arrived for the publishing industry.

Digital marketing is flexible, dynamic, and evolves rapidly. It is the right time to adopt digital marketing strategies for the growth of your business in COVID-19. Digital Transformation has changed the way book publishing industries produce & consume. It is why they are using digital tricks in their marketing and advertising. They have now realized the importance of digital marketing. The publishing industry, one of the biggest industries of India has started investing in digital marketing to make their work popular all over the world. So, why wait?

Do you know the importance of digital marketing for the publishing industry? We cannot tell you in words. It is not mere advertising or promotion, but digital marketing is using skills to stay connected with the latest trends in the market, boost online reputation, identify competitors to generate more revenue. Digital marketing plays a key role in book publishing. As book publishers have shifted their focus on publishing more eBooks, the publishing industry has boomed. How? read the blog to know more.

Digital Marketing for Book Publishers

According to the Report on the State of Publishing in Italy by AIE, the total turnover of the publishing industry had increased by +3.0% over the previous year in 2018. The trend continued then in 2019, with +2.8% bringing the total turnover of the sector to €3.037 billion.

In 2020, due to the outbreak of the COVID-19 pandemic, the publishing industry suffered. However, the data records are interesting. The industry grew again, by 2.4% compared to 2019. It was truly overwhelming. Online sales accounted for 48% of the total. In July, online sales still made up 44% of the total. eBooks made 27% year-over-year growth. Podcasts and audiobooks were also in demand. All credit goes to digital transformation.

The publishing industry is using digital marketing to produce eBooks, newspapers, and other demanded products. One of the effects of digital marketing is that the boundaries in geography and time have disappeared. Furthermore, digital marketing is free of cost and the marginal cost of producing an additional unit is zero. It offers the uniqueness of books, magazines, or newspapers that have greater importance than before. You can trust your publishing company with digital marketing. It is best for your company.

Digital Marketing Strategy for Publishing

Nowadays, people prefer to read more e-books. They want to get everything online. It is why digital transformation has taken over almost every industry. Digital marketing services is effective, popular, and bigger. If you run a publishing industry, you should use digital marketing to sell your books, journals, and other stuff online. It will expand your business more.

Digital marketing is the best trick for publishers to boost their brand recognition in the industry. It will keep you ahead of your competitors. Nowadays, small to big scale publishers thrive on online presence, reviews, and customer testimonials. Digital marketing increased your chance to grow and expand more. The more you expand your business, the more profits you will earn. So, make a smart move. Use these digital marketing tricks:

  • Social Media Book Marketing
  • A well-constructed social media strategy can help you win more readers for your Book industry. Readers stay active on social media channels. It is where they follow prestigious authors, read eBooks, attend virtual book launch sessions, connect with booksellers, and exchange opinions. Here implementing an effective video marketing strategy is vital. Videos grab 80% of the audience. Their engagement rate is high. You can run social media video ads to grab their attention. Nothing is more perfect than generating their interest in your books. Videos help.

  • Book Influencers
  • Influencers are famous worldwide. Whether it is Facebook or Instagram, they are present everywhere. It makes it important to start collaborations with them. What are the benefits? The influencer marketing ecosystem has become increasingly specialized, and it’s often more effective. Influencers generally have a larger fan base and are considered as a more “authentic” source of information. Their followers believe them. It is the best digital marketing strategy for book publishers to reach new readers.

  • Video Marketing
  • Video marketing is a new concept for book publishers that guarantees big success in a short while. Video marketing for book publishers is the perfect digital marketing strategy to reach potential clients. How? You can make engaging videos of your books and influence your audience to read them. Video gain 80% of the audience’s attention and, people find them entertaining. Why don’t you invest in video production and promote your publishing industry? Trust us, it is the best strategy to grow book sales.

  • Create a Website
  • Website is essential to show your existence in the market. You need a web page to promote your books and get in touch with your readers. If you are a self-published author, having a website will help you in many ways. Invest in creating a powerful platform where your readers can communicate with you regarding your book. You can create your author’s website during the pre-launch period or later. Hire a web designer to set up your website professionally. A website should have essential pages like the contact page, about page, book(s) page, your email address, etc. Think about it.

  • Podcast Book Marketing
  • Podcasts are another excellent way to promote your books. They are digital channels and like online radio station channels that can be downloaded or streamed over a computer and mobile device. iTunes and Spotify are some of the famous podcast platforms. How to use podcast book marketing? Start your podcast on any topic related to your book industry. It is a cost-effective method. Or you can join other podcasts as a guest speaker to talk about your book. You can ask other authors to review your books too over podcasts.

    Are you Looking for a Professional Web Designer or Digital Marketer?

    Digital marketing can push your publishing firm to success. It gives a detailed explanation of your product and services so that your audience can understand your business functionality well. So, when you are looking for more clients, use digital marketing methods that can get more leads for your business. Considering that the digital transformation of books is overwhelming and welcomed by many companies today.

    You can connect with Silver Bazel, a professional digital marketing company in Delhi-NCR. We provide digital marketing services at a low expense that will serve your digital marketing requirements whatsoever. Silver Bazel never compromises with the quality of work and delivers 100% brand awareness in the market. Our quality work will impress you. Make this decision right away.