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5 Ways to Create High-Performing Explainer Video for Business

animated explainer videos

Do you use explainer videos in your marketing campaign? Are you aware of their power?

Explainer videos can convince people quickly. Nearly, 70% of marketers use explainer videos to persuade their target audience and convince them to buy their products. They help your customers identify a product better. Nowadays, companies use more explainer videos in their marketing strategies to influence their potential customers. But do you know the correct way to proceed forward with making explainer videos? Read this blog and know the five engaging ways to Create High-Performing Explainer Video for Business:

1. Make A Perfect Video Script

When it comes to making videos, you need to be very specific with its scripting. What is a perfect video script? How to attract your audience with a script? Adding fun elements to your video script is good. But a video is just not limited to using entertaining elements. A video should address the problems of your customers. You need to explain your business goals via engaging video content. Your explainer video should provide a solution.

2. Show Your Product’s Features and Benefits

What should you include in your video script/content? Making a video is not only limited to writing a script. It also includes highlighting the features and benefits of your product. Your video script must touch the audience’s emotions. Why should they buy your product? What is unique in your product? What benefits will it offer to them? How is your product important to them? Find answers to these questions and make a video script accordingly.

3. Connect With a Professional Video Production Company

You can hire a professional video production company and create a stunning video to impress everyone. Are you looking for a video production company? If yes, you can contact Silver Bazel, a renowned digital marketing and video production company in Delhi-NCR. Silver Bazel is an expert video production company that creates unique and engaging videos to increase your business revenue. You can call the company directly and get in touch with the professionals instantly.

4. Improve Your Video Quality

Your video should be clear in quality whether you shoot day or night. If you use any software to create videos, make sure it does justice. Video quality should not suffer. You may lose potential clients. People ignore those videos that show problems with quality, speed, or graphics. Understand the tools you will be using for the shoot. Use funny and entertaining elements to grab your audience’s attention. You can influence many more customers and get new clients by making a high-quality explainer video.

5. Use Call-To-Action

You can use a powerful call-to-action message in your video to get an instant response from your viewers. Call-to-action persuades your buyers to take immediate action. It is an ideal strategy to promote your animated explainer video and generate interest in your business. If you want to influence a large group of audience, you must use explainer videos in your marketing campaigns. Call-to-action is highly influential and engaging. Take a step forward with explainer videos.

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Why you should invest in Animated Explainer Videos

invest in explainer video

If you want to explain complex business ideas and concepts to your target audience, animated explainer videos are best with it. 95% of users believe that they can easily understand your business through videos. It is the power of an animated explainer video that grabs the audience attention quickly. Videos represent your brand. They are used in marketing strategies to attract new customers and explain how your products work. Animated explainer videos are a reliable source of brand awareness. When it comes to conveying your business message uniquely in front of your audience, nothing is better than having animated explainer videos in your marketing strategies. Animations grab your visitor’s attention. Everyone loves watching animated videos. Let’s see why you should invest in animated explainer videos:

1 – Build Brand Loyalty

Animated explainer videos highlight your business personality. They turn your regular customer into a loyal customer. An animated video is a great way to communicate your goals and objectives with your customers online and make a trusted connection with them. You can highlight the problems of your customers and bring meaningful solutions to them.

2 – People Spend More Time Watching the Videos

watching video

From consumers to professionals, people watch more videos as compared to reading a text. With videos, you have an opportunity to interact with potential buyers and showcase your business goals. You can represent your products and services creatively through animated explainer videos. They create interest amongst your audience quickly. Make compelling visual content that connects with your audience emotions. 90% of potential customers watch videos online and spend more time on the pages having animated videos.

3 – Boost Brand Awareness

Animated explainer videos are the best methods to launch a new product or service in the market. You can take help from professionals to position your website much higher in google search listings. Animated videos can keep your customers hooked on the website for longer. They create brand awareness. You can earn brand reputation by creating compelling videos for your company or business.

4 – Generates Interest over Time

You can share your company videos on various social media platforms and generate interest for your products and services. Besides, visual content helps expand your business organization and users show a quick response towards your products. Animated explainer videos can quickly generate the interest of your audience.

5 – Better Search Engine Optimization

The amount of time a visitor spends on your website matters a lot. It adds to the search engine optimization where your video ranks in the google search algorithm. Videos impact your online growth. Websites with animated explainer videos rank higher in the google search. Animated explainer videos can catch the attention instantly and influence your customers buying decisions. They help promote your brand in the highly completive market out there.

6 – Increase the Website Traffic

With the help of animated explainer videos, you can increase the amount of traffic on your website. Regardless of your business size, you can use animated explainer videos to gain brand popularity and earn huge profits. You can connect with a professional video production company that offer a variety of services like animated explainer videos and more to create an impact on your target audience.

7 – Improves Brand Image

If your business does not work as expected, you need to change your marketing strategies asap. Use animated explainer videos to gain a wider audience reach and leave a positive brand image on your target audience. With the help of animated videos, you can improve your brand image and rebuild it according to the market. Your audience should connect themselves with your products and services.

8 – Simplifies Complex Business Topics

You can easily explain about your company or business with the help of animated explainer videos. They contain vital information about your business that makes it easy for your target audience to understand your business goals better.

Companies use animated explainer videos to give cutting-edge competition to the other companies in the market. Animated explainer videos can do the needful. You need audience engagement to run a successful business, and animated explainer videos will help you get it. 90% of customers prefer watching video content. It will help raise the demand for such videos in the market. Videos bring leads to business and influence sales. Animation has the power to impact your target audience and influence their purchasing decisions. They bring life to a product so that your audience can get a glimpse of how the product works. Animated explainer videos are your perfect choice to earn profits and success in business.

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Whiteboard Animation – The Virtual Story Teller

Ever heard of virtual storybooks?  It is a type of promotional storyboard or explainer video with effects that demonstrate the action of drawing in the most unique manner. The best part of it is making images come to life and also help retain the sales message for long. Many organizations cling onto the aspect of uniqueness to promote their business and whiteboard animation videos are just perfect to grab the attention of their potential customers.

White Board Animation for Brand Promotion

Whiteboard explainer videos are entirely based for brand promotion, to educate, guide and relay information in a best-animated manner that anyone can ever imagine. What makes whiteboard animation stand out? It is the action of drawing, where a hand is shown that does the sketching or writes the text with the sales pitch in it. The entire story becomes prominent when it is drawn out over a whiteboard used for the animation.

Messages without Fluff

Too much fluff is not good for your business. It is based on superficial things that somewhat drift attention from the real product. Fluff is something which is not materialistic in nature. Explainer videos with whiteboard animation are devoid of such things as fluff, which can ruin your promotional efforts and money spent on video creation. Whiteboards include to-the-point messages through animation that are done in a very realistic manner. This distinctiveness is something which makes whiteboard animation very amusing.

Why do we Need Whiteboard Animation Videos?

  • Brand Promotion– Whiteboard videos essentially promote a product and elucidate its features and functionality.
  • Clear Cut & Concise– Whiteboard animation conveys a promotional or informative material that is clear-cut and concise through sketch animation and texting.
  • Simplicity– Whiteboard animation is simple to understand.  As and when a sketching is done, it comes into life with annotated texts; the audience can interpret it well.
  • Communicating a Strategy or Training Process– Whiteboard animation is ideally suited to showcase promotional strategy, training process or tutorials. The process or steps as denoted in the video, comes out well defined through sketching and texting.