Content Marketing

Why You Need an Explainer Video in Content Marketing Strategy

‘It’s not what you upload, it’s the strategy with which you upload’ – Will Keenan

Use Of An Explainer Video In Content Marketing Strategy

Explainer videos are the perfect short trick to grow your business empire within a short period. You can say that explainer videos act like motivators that influence the customers buying decisions. You can gain new customers and grab their attention towards your product or service with little effort. These types of videos build trust and brand familiarity with your customers.

Why use an explainer video in content marketing? 75% of people prefer to watch explainer videos on social media or any platform online these days. Whether it is Instagram, Facebook, or any website, they wish to see more explainer videos telling them about the brand in an easy-to-understand language.

Using explainer videos in content marketing can generate qualified leads for the business.

Short and engaging explainer videos with awestruck content can increase business sales. Explainer videos communicate a clear message about your product and inform your customers in detail about your product or service. These days many businesses are using explainer videos in their marketing strategy to entertain and, at the same time, educate their potential customers about their brand using engaging content. They are more than an introduction to a brand. Video producers also prefer creating short videos.

An explainer video with quality content looks attractive and interests the target audience.

Video content marketing is progressing daily and applying this strategy will become essential to your digital marketing in the coming days. Therefore, we suggest creating engaging video content as part of your digital marketing strategy.

Why Should You Use An Explainer Video In Content Marketing Strategy?

It works very well. We can use it on various social platforms like Facebook, Instagram, or websites. This form of marketing is in trend. Let us see why:

  • Improves Business Sales
  • Do you want to promote your new product or service? If yes, video content marketing can show users how your product/service works. 80% of people watch videos to learn about a product or service. This strategy will improve business sales leading to huge profits. You must be ready with video content marketing now.

  • Builds Trust
  • Brands that publish regular explainer videos with quality content establish their brand reliability and credibility in the market. People examine the products after watching them in the video and learn how to use them. They watch videos because they are less time-consuming. Therefore, video content must be eye-catchy to grab attention. Build trust in your brand using video content marketing.

  • Brings More Online Traffic
  • Explainer videos keep your visitors engaged for a long. Therefore, using video content on the landing page of your website is a boon to your company. It helps increase conversion rates too. You must attract online traffic to stand ahead of your competitors. So, do not wait. Give it a shot.

  • Video Content Can Explain Everything
  • From explaining the product features to its usage, you can explain everything through video content. People also trust videos more. You can grab the attention and persuade your buyers to buy your product by writing engaging, short, and creative video content. Video content can even engage the laziest buyers. It is a tool for learning and driving more online traffic.

  • Boosts Social Shares
  • Social media channels also promote video content with their new features. Video marketers should use emotions and not just facts to share their information. According to researchers, 85% of people share a video with their friends if it seems entertaining. So, create engaging video content to boost social shares.

    An explainer video with engaging content is an excellent method to advertise your product and service in the market. It highlights a product and lets 90% of users decide between buying it. Such videos are product-based videos that demonstrate a product. One video is equal to 1 million words. It is so influential that users prefer to watch them more to gain knowledge about your brand. Consumers trust video ads more and act immediately after watching a video. Explainer videos with quality content can increase conversion rates and business profits.

    We highly recommend every industry for using explainer videos as an essential part of their content marketing strategy for your business growth in a short time.

    Are you going to use an explainer video in content marketing now? Need help? Add more charm to your video content marketing strategies with the help of Silver Bazel. We are a top-rated digital marketing agency working with dedication to provide the best video content marketing strategy for your business. We specialize in creating engaging explainer videos for businesses. If you want to grow faster and earn more profits, use the video content marketing strategy by Silver Bazel and impress your competitors as well.

    Content Marketing

    5 Visual Content Tips With Example

    Visual content is an excellent way to promote any brand, product, or service.

    Businesses that lack to produce visual content for their audience may encounter challenges resulting in profit loss. What is the importance of visuals? How to make compelling visuals? We will tell you in this blog.

    Companies use visual content to attract more audiences and explain all about a product/service in detail. Visuals require resources and skills to craft the inside content effectively. They are easy to understand & explain all about a brand in layman’s terms.

    According to studies, 90% of people prefer to watch visuals that are short, informative & easy to understand.

    Visual content marketing is trending all over the internet.

    Most brands use visual content marketing to connect emotionally with the audience. With the help of visual marketing, you can deliver the exact details of your product more creatively. You can also represent the products using 2D/3D animation videos and pictures to make them more appealing.

    In this blog, we will tell you the five visual content tips for making perfect visuals that will provide long-term results. Read more to know.

    1. Focus More On The Storyboard/Visual Content Than Just The Visuals

    Visuals require short and impactful content that leaves an everlasting impression on others. An ideal visual content attracts the attention and explains your product in brief. Create simple and informative content that perfectly portrays your brand message because scriptwriting matters for any visual content. Think like a storyteller & plan your visual content accordingly.

    Have you seen Calm’s visual content marketing strategy? Whether you scroll through their Instagram feed or their website, the visuals they have created with engaging brand highlights are an ultimate experience. Their app ‘Calm’ exactly represents their business motives. With serene backgrounds and color palettes, they are branding uniquely.

    2. Ensure Images Reflect And Represent Your Target Audience

    Visual content is all about how impactful you can sell your brand through visuals. Images reflect and stand as mirrors that represent your business. Thus, use pictures that convey the exact message to your target audience. Words might not be enough to explain everything about a brand, but images do speak. The photos that you share on social media reflect your brand altogether.

    Like Rihanna’s lingerie brand, Savage X Fenty’s visual content is a perfect example. She uses original pictures of people representing her brand. Her brand reached a $1 billion valuation in a year after launching.

    3. Let Your Fans Do The Work For You

    Have you ever thought of including the creative work of your fans in your content marketing? You can take reviews from your customers and use them in visual content marketing. Make appealing visuals or include other videos, pictures, etc. with your brand message. It is a perfect tip to boost brand awareness.

    For example, Andy Lobos’ TikTok video about Abercrombie’s logo-less hoodies showed people wearing the same hoodie. They provided links through which customers can visit the site directly upon clicking. The video also earned over 1 million views in a day. Once an Abercrombie product goes viral on TikTok, it typically sells out on the site.

    4. Share Visuals On The Delivery Platforms

    Advertise your visuals on social media platforms where users stay active often. It will help you gain a maximum target audience. Twitter, Facebook, Instagram, and YouTube are the only social media platforms with many active members. Take help from social media influencers who can help to promote your visuals on the delivery platforms. Your visuals should fit in on the right platforms where they can reach many eyes.

    For example, The New York Public Library posted visual content on Instagram about long-form literature. No views came up as the audience it targeted wasn’t there. Visual content that deserves a special place should be placed accordingly.

    5. Create Emotions

    Try to make an emotional appeal that grabs the audience’s attention for a long. Touching the audience emotion is essential for the success of your visual content. Touch heart with a strong brand message. It will persuade them to invest in your brand.

    The top-rated magazine of the Humane Society of the United States does great with visual content. For a feature story on the Black Beauty Ranch, they used visuals of abused, injured, or abandoned animals gazing at the camera to create a powerful connection with viewers. It works well.

    What is your visual story? Do you follow any tips or strategies for visual content marketing?

    These five tips mentioned in this blog are, of course, essential. But there are more. If you wish to do visual content marketing for your business, reach Silver Bazel at +91 8881 380 380. Our company specializes in visual content marketing & comes up with exciting visuals for your business success. Read our other blogs on visual content marketing for more.

    Content Marketing

    Video Content Marketing Guide for Brand Success

    Do you use video content marketing to boost your business sales?

    Video content marketing is a digital marketing strategy that is used by 80% of marketers nowadays. These many marketers have already managed to build an audience as they know the importance of video content marketing.

    Why video content marketing? Why is it so influential? Read this Video Content Marketing Guide for your Brand Success:

    Facebook, Instagram, YouTube have given rise to using videos more to promote anything. These have billions of active users. From kitchen, recipes, product demos to creative advertisements, you can find loads of videos on the internet. People search for them because videos are easier to understand and get knowledge about their related search. See these stats:

    • 85% of social media users consume video through these platforms.
    • 90% of people watch videos on their mobile and share them.
    • 85% of marketers use video content to influence and connect with their potential buyers.

    It means that video content holds extra power to boost business sales and attract more traffic. Video content marketing should be a core part of your marketing campaigns now.

    Tell Your Business Story Via a Video.

    Videos are the best weapons to tell your business story to the world. They allow you to tell stories and spark your audience’s emotions.

    Stories can create long-lasting impressions on your clients. Deliver your brand story uniquely to grab your user’s attention quickly. Video content has the potential to promote your business worldwide. Yes, it is true.

    How will your customers engage? How will you persuade more customers to buy your products? How?

    Video content marketing is the perfect solution. Buyers feel more connected with the videos that feel personal. Hence, produce engaging video content and let them connect with you emotionally. That’s it.

    New, unique, and quality content touches the emotional side of the buyers that can influence their buying decisions.

    Visuals, motion, and sounds make a great video. Explain your brand in the best possible way using meaningful video content.


    Explaining Video Content Marketing:

    It is a method of creating unique video content that drives more online traffic. Producing quality video content is vital to engage potential buyers and promote the brand. In simpler terms, video content marketing is the online distribution of informative content through videos. You can use these videos on social media platforms, websites, or other campaigns. The main aim of video content marketing is to get qualified leads/customers and convince them to buy your products again.

    Reasons Why You Must Use Video Content Marketing for Your Business?

    Video content marketing offers these benefits:

    1. Promotes brand awareness
    2. Boosts sales
    3. Brings quality traffic
    4. Builds trust and business credibility
    5. Explains complex concepts
    6. More ROI
    7. Can persuade the buyers easily

    Get Cost-Effective and Exclusive Video Content Marketing Services withSilver Bazel

    Are you searching for video content marketing services? Silver Bazel is the number 1 digital marketing agency that offers authentic and the latest video content marketing services to promote your business worldwide. You can call us, tell us your business requirements and our team will start working on it instantly. Call us and fix your business project now.