How To Choose Style Of Video Animation?

Animated videos are in demand nowadays. 90% of marketers want to expand their business quickly by using animated videos in their marketing strategy. They feel that animated videos are perfect for landing pages, introductory and explainer videos. Animations can simplify complex topics and make them presentable to the audience.
There are different types of video animation, with each having its values. Choosing the right video animation style can deliver your brand message effectively and engage more people. Let’s see how to choose style of video animation:

1 – Screencasts

This animation style is used in the videos showing instructions on how to use a product or service. Screencasts video animation style is cheap and always engaging. It offers a detailed explanation of new products that can be modified.

2 – Whiteboard

Whiteboard animation involves explaining the services through drawings. A person usually draws illustrations in a black and white backwound to explain complex topics in simpler terms. It increases audience engagement and helps them understand a product better.

3 – Typography

Typography is a powerful form of animation that evoke emotions and persuade your audience to take appropriate action. Typographic animation can focus on essential points. With the help of the right music, graphics, fonts and colors, you can use the typography video animation technique to influence your audience buying decisions. 75% of business use typographic animation to attract more people to their brand.

4 – Cartoons And Motion Graphics

People of all ages prefer to watch cartoons. 2D and 3D videos use animated characters that feel real. It is an ideal way of explaining your business. Cartoons can engage online traffic and simplify complex topics within minutes.

Which Video Animation Style Is Perfect For You?

There are many factors to consider while choosing animation style for your explainer videos:

1 – Check Your Competitors

Keep an eye on the video style that your competitors are using. You have to choose a video style that stands out from the competition in the market to deliver a message uniquely. An animation style will decide your company norms and standards, so choose wisely.

2 – What Is The Topic Of Your Video?

If you want to explain a business concept, a whiteboard animation style will fit your video needs. You can explain about a complicated product using a whiteboard animation or a cartoon that is easy for your audience to remember. Keep your videos short and choose the exact animation style that matches your business requirements effectively. Today, the whiteboard animation style is used by 50% of companies worldwide.

3 – What Is Your Business Motive?

As a marketer, you should know your business objectives very well. How can you explain your business message? How will you make your brand popular in the market? These are some key points that need your attention. You have to advertise your brand in the market so that more people can become a part of your business.

Determining an appropriate video animation style will help you in it. Also, you can demand feedback from your customers or conduct surveys to know what they want from you. Identifying your audience problems and coming up with needful solutions will help your business grow shortly.