Why Video is Important for Your Email Marketing? | Blog

Why Video is Important for Your Email Marketing?

Video in Email Marketing

Why people use videos over other marketing strategies?

Well, the simple reason is that they bring you more traffic and are extremely helpful in reaching to your targeted audience.

Using video can boost your web presence within a short time and you get the desired results out of your marketing campaign.

Using videos in an email marketing campaign is also beneficial for driving positive results to your business.

Video marketing really works well towards achieving your business objectives.

Here are a few reasons why should you include video in email marketing:-

1) Emails with Videos have Greater Impact on your Audience

You would be surprised to find that as much as one-third activity of internet users is spent watching videos online. These simple statistics show how much users love videos more than anything else. Due to their fun quotient, videos are easier to consume than any other promotional strategies. Emails with videos have higher chances of being opened and watched by your audience. The open rates of emails with videos are 19% as compared to the ones with no videos. Keeping this statistic in mind, it is always beneficial to add a video in your email marketing strategy.
However, if you are planning to use them in your email marketing campaign, make sure to create and add videos that are interesting, funnier & easily comprehensible.

2) Best for showing your Product’s Teaser

Using videos in email marketing in 2019 is going to be really advantageous for you as they really push your business engine ahead. Videos used in emails help customers getting a know-how of your product in brief which can really impact your business sales. Many customers agree that videos received in their emails have not only helped them understand the product but also helped them in making decisions to purchase these products. Besides, the customers are also of the view that they got a valuable insight about the products through the video embedded in their emails.

3) Great for Spreading Announcements

You can use videos effectively for making an announcement such as a new service, product or an offer. Owing to the increasing consumption of videos than the textual content, adding a video in your email is always helpful and profitable for you. So, if you are looking for explaining something to your targeted audience, video email marketing is better for you. It will help you display your message clearly before your audience which will certainly enhance customers’ engagement towards your brand.

4) Personalization

When you use videos in your email marketing program, you are doing justice to your whole marketing campaign. The reason is that just everybody opens his email on his phone and your video email can land right in front of them. There is a bit of personalization factor when you embed videos in your email. And they really help in increasing the engagement of your customers with your products. And when you go personal with your customers, there are higher chances of having powerful communication with your clients.

5) Cost-Effective

While traditional marketing tactics like TV or print ads and direct mail can become quite costly with all the fees involved, there are very little costs involved with email marketing. Depending on your in-house resources, you may need to hire help to create email content, and most businesses also pay to use email marketing automation services, which make effective email marketing less time-intensive. However, these costs are fairly minimal when compared to buying add space or paying to print and mail marketing materials to leads and customers.
In addition to its relatively low cost, email marketing also provides a high return on investment (ROI). According to Campaign Monitor, every $1 spent on email marketing typically generates about $38 in ROI. This statistic indicates just how cost-effective email marketing can be for businesses, especially smaller businesses that are working with smaller budgets.

Overall, email marketing is the perfect digital marketing tactic for businesses working with small budgets because it’s relatively inexpensive to start and maintain email marketing campaigns. Similarly, email marketing tactics like segmentation and triggered campaigns help you get the most for your money, allowing you to grow your business without pouring all of your revenue back into digital marketing. The cost-benefit is a major reason why your business should leverage the importance of email marketing.

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