A recent quote makes it evident that engagement has to happen within the first 10 seconds of watching a video. Even a gold fish has more attention span that human which means human attention span is on the lesser side. This makes it more challenging for business to aggravate sales through promotional methods. Videos, however, help business meet this challenge of engaging audience attention through an exciting storyline, reliable information, info graphics and through motion graphic animation.
Experts are of the opinion that one should analyze the key metrics. Video marketing leverages business promotion and make a company popular. There were around 600 marketers agreeing to the fact that around 90% marketers are using video in their campaigns and a promotional explainer video has a positive impact on their business and increasing their conversion rates to 80% than what it was earlier.
Any business endeavor can get world wide acclaim through promotional videos by putting into use right promotional strategies used at the right time. A recent survey reveals some amazing facts on how audience engagement is essential for a videos success.
To sum up the whole thing we can say that for an explainer video to generate optimum results, audience engagement is something which matters a lot. The publishing world whether it relates to print media, social media or company website, keeping the audience engaged throughout the active session of website visit was mandatory. Here the need of the hour would be to carefully analyze the factors or key metrics that will help in capturing interest and involvement of the viewer. Such viewers can then become future customers to the business enterprise that is being promoted.
To know more on how explainer videos are created or to watch some of the explainer videos at Silver Bazel.