21 Video Marketing Stats You Need to Know For 2021

video-marketing-stats

 

2021 is almost here and, video marketing has proved to generate more leads and revenue in the B2B landscape. People would rather watch a video than read about any company, product, or service. Videos can influence a large number of people who are searching for easy methods to learn about something new that may be a product, service, or your company. A video marketing company works according to a well-planned video making strategy that will gain more customers while promoting their business online. Have a look at 21 video marketing stats that you should be aware of for 2021:

Video Marketing Stats for 2021

1 – Approx. 88% of marketers prefer to use video marketing for increasing brand awareness

2 – 54% of professional marketers believe that video marketing generates better ROI than any other form of advertising

3 – 73% of marketers create at least two videos in a month for social media marketing

4 – There are 1 billion YouTube users worldwide

5 – 84% of people on Twitter watch videos

6 – People remain three times more active on pages with video

7 – By 2021, every business person will be using video to market their products and services and, internet traffic will increase.

8 – Saudi Arabia has 98% of people watching online video content while the US holds 85% of internet users

9 – 87% of people want to watch videos from their favourite brands

10 – 25-34 is the age group of people who view more online videos

11- 73% of customers want to know about a product or service with the help of a video

12 – 95% of customers believe that videos are more helpful in understanding any product or service

13 – 62% of marketers believe that homepage explainer videos are effective

14 – A website will rank higher in search engine results if it contains more video content

15 – 85% of customers purchased a product after watching a video

16 – Website landing page having a video can increase the conversion rate by 80%

17 – Videos attract 300% more online traffic as compared to another marketing strategy

18 – 95% of customers believe that a video should be 1 minute long only

19 – 85% of people watch Facebook videos without sound

20 – Everybody likes to watch a short one-minute video. Only 5% of people watch two-minute-long videos.

21 – An average social media user spends 88% more time on a website having creative videos

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